Silverton Las Vegas

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Silverton Las Vegas
Silverton Casino Lodge logo.png
Location Enterprise, Nevada, U.S.
Address 3333 Blue Diamond Road
Opening dateMay 27, 1994; 25 years ago (1994-05-27)
ThemeRustic lodge
No. of rooms300
Total gaming space69,056 sq ft (6,415.5 m2)
Signature attractionsBass Pro Shops
Notable restaurantsMermaid Restaurant & Lodge
Twin Creeks Steakhouse
OwnerMajestic Realty
Previous namesBoomtown Las Vegas (1994–1997)
Renovated in1997, 2004, 2008–2009
Coordinates36°02′30″N 115°11′01″W / 36.0418°N 115.1837°W / 36.0418; -115.1837Coordinates: 36°02′30″N 115°11′01″W / 36.0418°N 115.1837°W / 36.0418; -115.1837
Websitesilvertoncasino.com

Silverton Las Vegas (formerly Boomtown Las Vegas) is a 300-room hotel and casino in Enterprise, Nevada, near the southern end of the Las Vegas Valley. Located on an 80-acre (32 ha) site, the hotel's market is California tourists and locals. The 69,056-square-foot (6,415.5 m2) casino is set on a rustic lodge and water motif.[1] It is owned and operated by Majestic Realty.

History[edit]

Ed Roski's company, Majestic Realty Co., purchased an 80-acre parcel of land along Interstate 15 in 1989, intending to build an industrial warehouse.[2]

On July 8, 1993, Boomtown, Inc. and Roski announced a joint venture to open Boomtown Blue Diamond.[3] The $70-million facility would be constructed by Roski, with financing from Boomtown.[3][4]

Boomtown Las Vegas opened on May 27, 1994,[4][5][6] and was primarily a locals casino.[7] A month later, Boomtown, Inc. exercised an option to buy out Roski's 50% share of the property's operating company.[4]

The casino struggled to draw visitors, earning annual cash flow of less than $10 million.[2] With Boomtown, Inc. set to be acquired by Hollywood Park, Inc., an agreement was reached on August 12, 1996 for Roski to buy the property's operating company, in exchange for $8.5 million in promissory notes, $2.1 million in cash and a release from the property's lease.[4] The sale was completed on July 1, 1997, the day after the Hollywood Park-Boomtown merger was completed.[8]

Roski renamed the property as Silverton on December 2, 1997.[2] He began down a path of cutting staff from 1,400 to 900 and re-theming the resort as a hunting lodge.[9][10]

Silverton Las Vegas logo (2004–2011)

A $150-million renovation in 2004 included the opening of a 145,000-square-foot (13,500 m2) Bass Pro Shop.[10] In addition four or five of the rooms were remodeled to jacuzzi suites along with the hotel. Many new restaurants were added to enhance the modern Vegas theme including a fine dining steakhouse and high end lounge.

The renovations and expansion were completed in January 2005. Two months later, the property announced a master plan to develop the remaining vacant land into a mixed-use resort over the next several years, at a cost of up to $2 billion. The project would include a second locals casino and at least five different hotels, as well as retail space, entertainment venues, and a combination of condo hotel and timeshare units. The project was devised by the Silverton's general manager, Craig Cavileer. By that point, the Silverton had become popular among new homebuyers in the area, and had also become a tourist-oriented property in part because of its Bass Pro Shop. The Silverton's clientele included regular visitors from southern California as well as tourists visiting the nearby Las Vegas Strip.[7]

In 2009, a $160-million renovation was completed, including a new parking garage added in 2008, new restaurants and a casino expansion.[9] An aggressive new marketing campaign was launched at the same time to compete with the newly opened M Resort nearby.[9] A 20-story, 375-room hotel tower had been planned, but was cancelled due to the Great Recession.[11]

A Cracker Barrel opened on the Silverton property in July 2016.[12] The Berkley, Las Vegas, an 18-story, 400-unit timeshare building, was opened on part of the Silverton property in late 2016, and the top of the tower features the Silverton name.[12][11][13][14] It was developed and operated by The Berkley Group, based in Florida.[11]

In April 2018, groundbreaking took place for Silverton Village, a $60 million project that would include various eateries and a five-story Hyatt Place hotel with 150 rooms. The hotel would be built alongside Interstate 15, near the Cracker Barrel, while retail space would be built at Blue Diamond Road and Dean Martin Drive, an intersection where more than 50,000 vehicles passed each day. The retail component would include approximately 28,000 sq ft (2,600 m2) spread across four buildings, and was expected to be complete within a year, while the Hyatt was expected to open in June or July 2019. At the time of groundbreaking, old plans were being reviewed and new ones were being created in consideration of how to develop the remaining land. Among the old plans being considered was the 20-story hotel tower.[11][15] A 24-hour Starbucks opened at Silverton Village in December 2018,[16] followed by a Blaze Pizza restaurant two months later.[17]

References[edit]

  1. ^ "Listing of Financial Statements Square Footage". Nevada Gaming Control Board. Retrieved March 16, 2015.
  2. ^ a b c Berns, Dave (December 15, 1997). "Beyond Boomtown: Developer tries to add excitement to the new Silverton". Las Vegas Review-Journal. Retrieved March 1, 2015 – via NewsBank.
  3. ^ a b "Boomtown announces Las Vegas definitive agreement" (Press release). Boomtown, Inc. July 8, 1993. Retrieved March 1, 2015 – via The Free Library.
  4. ^ a b c d Form 10-K: Annual Report (Report). Boomtown, Inc. December 27, 1996. p. 12. Retrieved March 1, 2015 – via EDGAR.
  5. ^ "Boomtown announces first quarter results expansion projects making rapid progress" (Press release). Boomtown, Inc. February 4, 1994. Retrieved April 12, 2015 – via The Free Library.
  6. ^ "Boomtown Reno has strong second quarter gains three major properties will open by early summer" (Press release). Boomtown, Inc. April 29, 1994. Retrieved April 12, 2015 – via The Free Library.
  7. ^ a b Benston, Liz (March 18, 2005). "Owners have grand plans for property". Las Vegas Sun. Retrieved January 25, 2019.
  8. ^ Form 10-Q: Quarterly Report (Report). Hollywood Park, Inc. August 14, 1997. p. 4. Retrieved March 1, 2015 – via EDGAR.
  9. ^ a b c Knightly, Arnold M. (July 17, 2009). "Silverton thriving in downturn". Las Vegas Review-Journal. Retrieved September 26, 2011 – via Casino City Times.
  10. ^ a b Knightly, Arnold M. (April 13, 2007). "Silverton eyes golden future". Las Vegas Review-Journal. Retrieved September 26, 2011.
  11. ^ a b c d Segall, Eli (April 17, 2018). "Silverton project will add Hyatt Place hotel, restaurants". Las Vegas Review-Journal. Retrieved January 25, 2019.
  12. ^ a b Dye, Dave (January 17, 2017). "Silverton's Kunkle has many plans for 100-acre property". Gaming Today. Retrieved January 25, 2019.
  13. ^ "Business license". Clark County. Retrieved January 25, 2019.
  14. ^ "Business license". Clark County. Retrieved January 25, 2019.
  15. ^ Curtis, Anthony (May 4, 2018). "Village planned for Silverton". Honolulu Star-Advertiser. Retrieved January 25, 2019.
  16. ^ Stapleton, Susan (December 21, 2018). "Fire Pits, Murals, and a View of the Sunset Highlight This New 24/7 Starbucks". Eater. Retrieved March 3, 2019.
  17. ^ Gartner, Jordan (February 21, 2019). "Blaze Pizza celebrates another Las Vegas location with free pizza offer". KTNV. Retrieved March 3, 2019.

External links[edit]