Coca-Cola Citra

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Coca-Cola Citra
Citra Coca Cola.png
Type Citrus flavored cola
Manufacturer The Coca-Cola Company
Country of origin United States
Introduced 2006 (Japan)
Related products Diet Coke, Coca-Cola Lemon Light, Coca-Cola with Lime

Coca-Cola Citra is a beverage made by The Coca-Cola Company. The design shows yellow and green stripes, and a pair of citrus fruits resembling a lemon and a lime. It is accompanied by Coca-Cola Light with Citra in Mexico and Japan, and Diet Coke with Citra in New Zealand.

The drink itself entered the Coca-Cola company's portfolio when the brand was acquired during Coca-Cola's acquisition of the Parle groups soft drink portfolio, in India. Coca-Cola has re-introduced the drink into the Indian market since lemon-lime flavoured drinks are the most popular type in the market.[1]

Countries where Citra has been introduced[edit]

  • Mexico - 2005 on a trial basis
  • New Zealand - 2005 for a limited time, discontinued in 2006
  • New Zealand - reintroduced in March 2007, discontinued in September 2007
  • Japan - officially launched on May 29, 2006, including 1.5 litre, 500 ml, and 300 ml varieties

See also[edit]

References[edit]

  1. ^ "Coca-Cola to revive Citra after 19 years, aims mopping up volumes". The Economic Times. 13 February 2012. Retrieved 22 February 2012.