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Extreme sports clothing
|Key people||Lino Dainese|
Dainese (pronounced die-neh-zeh) is an Italian company founded in 1972 by its current President Lino Dainese. It specializes in protective wear for sports such as motorcycling, mountain biking and downhill skiing.
It is known well in motorcycling circles, sponsoring current riders such as Valentino Rossi and Max Biaggi. Other users of Dainese wear are Giacomo Agostini, Barry Sheene and Kevin Schwantz, as well as Top Gear presenter Richard Hammond and the stunt-coordinator Claudio Pacifico.
Dainese offers both an 'off-the-shelf' and a 'made to measure' service, therefore opening the brand to variety of types and price levels; many of its 'leathers' are handmade and employ exotic materials, such as carbon fibre and titanium.
Dainese uses its racing sponsorship program to research and develop new innovations. Through 2008 and 2009, Dainese has debuted, through its sponsored riders in MotoGP, an airbag suit. Valentino Rossi and Jorge Lorenzo have all used this suit in races. The suit has an airbag integrated into the leather one-piece suit, which inflates when the suit's internal microprocessor detects a crash.