Earl Carroll Theatre

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For "Earl Carroll's Broadway Theatre", see Broadway Theatre (53rd Street).
A six-story dark brick building for retail stores (street level) and offices (above), a hundred feet long and about 30 feet deep, behind which the theater wing stretches to the left. Between the fourth and fifth floors, a big sign on the facade says "Earl Carroll Theatre" in capital letters. The right side of the office building has a marquee, which reads "Just Because / A Melody Comedy", over the theater entrance, which is through the office building; there's another marquee at the theater wing on the left. An old-fashioned automobile is parked in front of the building.
753 Seventh Avenue, 1922

Earl Carroll Theatre was the name of two important theaters owned by Broadway impresario and showman Earl Carroll. One was located in the Broadway Theater District in New York City and the other on Sunset Boulevard in Hollywood, California.

Broadway[edit]

The first was the Broadway theatre venture at 753 Seventh Avenue & West 50th Street in New York City. Designed by architect George Keister,[1] it opened in 1922[2] and was highly successful for a number of years until it was demolished and rebuilt on a lavish scale. It reopened in August 1931 with Carroll's billing that it was "the largest legitimate theater in the world." However, the facility's operating costs proved astronomical and it went into foreclosure in early 1932 after which it was acquired by producer Florenz Ziegfeld who renamed it the Casino Theatre. The Casino was the site of a very successful revival of Ziegfeld's production of Show Boat in 1932. However, Ziegfeld too went bankrupt only a short time later. After being acquired by Billy Rose and operating for a time as a night club, the theater closed in 1939. The building was converted to retail space in 1940 and eventually became a Woolworth's Department Store. It was demolished in 1990.

Sunset Boulevard[edit]

Earl Carroll built his second famous theater at 6230 Sunset Boulevard in Hollywood, California. It opened on December 26, 1938. As he had done at the New York theater, over the doors of the entrance Carroll had emblazoned the words "Through these portals pass the most beautiful girls in the world." An "entertainment palace", the glamorous supper club-theater offered shows on a massive stage with a 60-foot (18 m) wide double revolving turntable and staircase and swings that could be lowered from the ceiling. The building's façade was adorned by what at the time was one of Hollywood's most famous landmarks: a 20-foot-high (6.1 m) neon head portrait of entertainer Beryl Wallace, one of Earl Carroll's "most beautiful girls in the world", who became his devoted companion. The sign had long since vanished by the 1960s, but a re-creation made from photos is today on display at Universal CityWalk, at Universal City, as part of the collection of historic neon signs from the Museum of Neon Art. Another major feature at the theatre was its "Wall of Fame", where many of Hollywood's most glamorous stars had inscribed personal messages on individual concrete blocks, which were mounted on an outside wall of the building.

Earl Carroll Theatre, Hollywood

Extremely successful, Jean Spangler, Mara Corday, Yvonne De Carlo, Phyllis Coates, Maila Nurmi, Gloria Pall, and Mamie Van Doren were some of the showgirls who performed here. The facility was a popular night spot for many of Hollywood's most glamorous stars and powerful film industry moguls such as Darryl F. Zanuck and Walter Wanger, who sat on the Earl Carroll Theatre's board of governors.

The theater was sold following the 1948 deaths of Earl Carroll and Beryl Wallace in the crash of United Airlines Flight 624 at Mount Carmel, Pennsylvania. The theater continued to operate but in the 1950s fell on hard times. Beginning in 1953, for a while it operated as a nightclub under the name "Moulin Rouge" by Las Vegas showman Frank Sennes. During part of its run (1956–1964), the popular TV game show Queen for a Day was broadcast from this venue.[3] After changing hands it eventually became the "Hullabaloo" Rock and Roll club, capitalizing on the popularity of the television variety show Hullabaloo. It then became the "Aquarius Theatre" in the late 1960s and was used as a venue for the long-running musical Hair and made famous as the place where The Doors performed on July 21, 1969.

In 1983, the Pick-Vanoff Company purchased the property and converted it into a state-of-the-art television theater that for nine years was the taping site of Star Search.[3] The Pick-Vanoff Company also owned Sunset-Gower Studios, formerly the home of Columbia Pictures. For many years, it was used for the annual Jerry Lewis MDA Telethon.[3] In the fall of 1993, the theater was the venue for Fox Network's The Chevy Chase Show under the name "The Chevy Chase Theater". The talk show was a disaster and was cancelled after five weeks; the theater reverted to its previous name soon after.[4]

In the late 1990s, the theater was acquired by the cable television channel Nickelodeon. Thus, the name of the theater was changed to "Nickelodeon on Sunset" and has been the headquarters for Nickelodeon's West Coast live-action television production. Some of the shows filmed under Nick include the headlining ten-season show All That, The Amanda Show, Drake & Josh, and most recently iCarly and Victorious.

In 2004, it was sold to a private equity firm as part of a larger parcel of property. As of September 2007, the City of Los Angeles Historic Preservation Board has worked to assure that the theater is protected.

References[edit]

  1. ^ "Earl Carroll Theatre, New York. George Keister, Architect" (April 1922). Architecture and Building. Vol. 54 No. 4, pp. 39-40
  2. ^ "Just Because Opens" (March 23, 1922). The New York Times
  3. ^ a b c Gordon, William A. (1992). The Ultimate Hollywood Tour Book. Toluca Lake, CA: North Ridge Books. p. 156. ISBN 0-937813-03-6. 
  4. ^ Entertainment Weekly article: "Err Time: Denise Richards is in good company -- look back at 10 major movie stars who flopped on TV".

Further reading[edit]

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