The Peugeot 308 is a small family car produced by the French car manufacturer Peugeot. It was unveiled on 5 June 2007 and launched in September 2007. Its development code was "Project T7", and is the first car of the X08 generation of Peugeot models. The 308 features a range of petrol and diesel engine options. In March 2011, the 308 received a facelift and it premiered at the Geneva Motor Show.
First generation (2007–2013)
Launched as the replacement for the Peugeot 307 in most international markets, the new vehicle was based upon the old 307’s chassis, but has new bodywork and is slightly longer and wider. Its coefficient of drag is 0.29, and it has a five-star Euro NCAP rating. Following the 2011 facelift, the drag-factor was reduced to 0.28.
The 308 HDi holds the Guinness world record of the most fuel-efficient mainstream car currently in production, having averaged 3.13 litres per 100 kilometres (90.2 mpg-imp; 75.1 mpg-US) over a distance of 14,580 km (9,060 mi), but Peugeot ran foul of British advertising rules by claiming 126 mpg-imp (2.24 L/100 km; 105 mpg-US) in an advert for the car.
The 308 is manufactured in France at the Mulhouse and Sochaux factories. It is also manufactured in Kaluga, Russia for the local market since 2010 and El Palomar, Argentina, for the South American market since 2012. The 307 remains in production for several countries, especially those that prefer saloon bodies such as Brazil and China.
The 308 is available as a 5-door hatchback, with a 3-door limited to a few markets. In 2010, Peugeot announced the return of a GTI model (known as the GT in the UK), featuring a turbocharged 1.6 L engine with 200 bhp (149 kW; 203 PS).
A station wagon concept version of the 308, the Peugeot 308 SW Prologue, was also unveiled at the 2007 Frankfurt Motor Show.The production version was shown at the 78th International Geneva Motor Show in March 2008 and went on sale that summer. The 308 SW (or 308 Touring in Australia) is available in a 5 or 7 seat versions.
A cabriolet with a retractable hardtop known as the 308 CC replaced the Peugeot 307 CC in the spring of 2009. The roof folds into the boot in 20 seconds, and at up to speeds of 7.5 mph (12.1 km/h). With the roof up the boot space capacity is 465 litres but this reduces to 266-litres with the roof down.
In September 2011 Peugeot has presented for the Chinese market a four-door sedan version of the 308. This version produced for the Chinese market by Dongfeng is based on 308 facelift but differs from the European Model, with large front grille, more chrome on the hips and different shape of the LED tail lights. The interior is identical to the European model. The engine range includes two petrol 1.6 16V 110 hp and 143 hp 2.0 16V. The trunk has a volume of 502 liters. The 308 sedan joins the 408 in China, characterized by a slightly higher price.
A facelifted 308 was released in May 2011 following the public launch at the 2011 Geneva Motor Show with a new front end and minor changes to the rear of the vehicle. Peugeot also launched the 308 e-HDI micro-hybrid model with stop-start technology, a system to recover energy during deceleration and a hybrid battery that delivers additional energy on start-up. A full hybrid 3008 was also announced at the same time. The version produced in South America is assembled with this facelift.
The facelift was also given to 308 SW and 308 CC.
Bosch announced in 2007 that it is supplying hybrid diesel-electric technology to Peugeot for the 308. A prototype 308 equipped with this technology was displayed in the Frankfurt car show '07 and a further 'Prologue' concept car was shown at the 2008 Paris Motor Show featuring a 1.6-litre HDi engine to turn the front wheels and an electric motor to turn the rears.
308 RCZ Coupe
Peugeot presented a 2+2 coupé concept car development of the 308, the 308 RCZ, at the 2007 Frankfurt Motor Show. This coupé concept is 18 mm lower than the standard car. It has similar proportions to the Audi TT. The final production model was unveiled at the 2009 Frankfurt Motor Show as the RCZ without the 308 name, and went on sale in the spring of 2010.
In 2007 the 308 was awarded the Goldene Lenkrad (Golden Steering Wheel) in Germany. A panel of automotive professionals chose the 308 as the best compact family car after it finished first in nine of the 15 criteria.
Second generation (2013-)
A second generation 308 was unveiled in Autumn 2013. It features the new Peugeot style unveiled with the 508 and the 208. It does also inaugurate the new Peugeot numbering system where the final digits are fixed: 8 for the mainstream range, and 1 for the models aimed at emerging countries, such as the Peugeot 301.
Sales and production
|Year||Worldwide Production||Worldwide sales||Notes|
|2011||201,929||203,998||Total production reaches 1,072,551 units.|
|2012||179,200||184,300||Total production reaches 1,251,700 units.|
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