Red Earth (company)

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For other uses, see Red Earth (disambiguation).

Red Earth is the name of an international chain of stores selling cosmetics and body care products.

It was founded in Australia in 1989 as an environmentally-aware alternative to mainstream companies, taking a similar line to The Body Shop. Since then it has morphed into a fashion-following colour cosmetics brand.

Their first shop was in the Melbourne Central complex in Melbourne. Red Earth now operates a number of stores across major cities in Australia and New Zealand. In 1993, they moved into the Asian market, opening stores in Hong Kong and Singapore. Since then, Red Earth has expanded into Canada, Thailand, the Netherlands, the United Kingdom, the United Arab Emirates, China, USA, Pakistan and Japan.

In 2001, the company was purchased by Esprit. As a result, Red Earth products are also widely available in Esprit stores. In 2003, it also moved into the department store market, starting in New Zealand.

Red Earth is currently present in over 20 countries with more than 1000 stores.

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