Sterling Cooper Draper Pryce
For the 1960s-90s British fashion brand, see Stirling Cooper
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|Location||New York City, New York|
Sterling Cooper Draper Pryce (SCDP) was founded in late 1963 on the TV series Mad Men. Bert and Alice Cooper and Roger Sterling had sold their agency, Sterling Cooper, to the British firm Putnam, Powell & Lowe (PP&L), making millions for them and a half million dollars for junior partner Donald Draper. After learning from Conrad Hilton that PP&L was planning to sell the agency to McCann Erickson, Draper organized a coup, and with a select group formed SCDP. In 1968, SCDP merged with Cutler Gleason & Chaough (CGC) in order to land an account with Chevrolet, soon after which the resulting firm was renamed Sterling Cooper & Partners (SC&P).
Sterling Cooper (SC) - was founded by Bert Cooper (senior partner), the late Roger Sterling, Sr. (senior partner), and Alice Cooper (silent partner). Roger Sterling inherited his father's senior partnership, and Donald Draper was made a junior partner, with a 12% share.
Sterling Cooper Draper Pryce (SCDP) - In late 1963, four named senior partners - Bert Cooper, Roger Sterling, Donald Draper, Lane Pryce - and unnamed junior partner Pete Campbell formed SCDP. Joan Holloway became a junior partner and received a 5% stake of SCDP in 1967 (in return for her role in landing Jaguar Cars to its list of accounts).
Sterling Cooper & Partners (SC&P) - After SCDP's merger with CGC in Season 6, Ted Chaough and Jim Cutler were added as senior partners of the combined firm, having bought out their CGC partner who was dying of cancer, Frank Gleason. At the beginning of Season 7, ownership/partnership percentages of SC&P were:
Partners: Ted Chaough = 20%; Joan Harris = 5%; Peter Campbell = 10%. The remaining 65% is divided among Bert Cooper, Alice Cooper, Roger Sterling, Donald Draper, and Jim Cutler, with the exact distribution unknown.
Others - American Cancer Society, Baker shoes, Belle Jolie Cosmetics, Château Cheval Blanc, Fleischmann's, Folger's, Heineken, Kodak, Leica, London Fog, Ocean Spray, Playtex, Sunkist, "The Rejuvenator", Utz Potato Chips
Lost or resigned
Clearasil, Dr. Scholl's, Glo-Coat, Heinz Baked Beans, Hilton Hotels, Jaguar Cars, Jai Alai, Lucky Strike, Mencken's Department Store, North American Aviation, Sheraton Waikiki Hotel, Vicks Chemical, Chevrolet.