Sterling Cooper Draper Pryce

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For the 1960s-90s British fashion brand, see Stirling Cooper

Sterling Cooper Draper Pryce
Universe Mad Men
Type Advertising agency
Founded 1963
Location New York City, New York
Key people
Purpose Advertising

Sterling Cooper Draper Pryce is the name of a fictional advertising agency from the television show Mad Men.[1] It is a spin-off of Sterling Cooper and precursor to Sterling Cooper & Partners.

History[edit]

Sterling Cooper Draper Pryce (SCDP) was founded in late 1963 on the TV series Mad Men. Bert and Alice Cooper and Roger Sterling had sold their agency, Sterling Cooper, to the British firm Putnam, Powell & Lowe (PP&L), making millions for them and a half million dollars for junior partner Donald Draper.[citation needed] After learning from Conrad Hilton that PP&L was planning to sell the agency to McCann Erickson, Draper organized a coup, and with a select group formed SCDP. In 1968, SCDP merged with Cutler Gleason & Chaough (CGC) in order to land an account with Chevrolet, soon after which the resulting firm was renamed Sterling Cooper & Partners (SC&P).

Partners[edit]

Sterling Cooper (SC) - was founded by Bert Cooper (senior partner), the late Roger Sterling, Sr. (senior partner), and Alice Cooper (silent partner). Roger Sterling inherited his father's senior partnership, and Donald Draper was made a junior partner, with a 12% share.

Sterling Cooper Draper Pryce (SCDP) - In late 1963, four named senior partners - Bert Cooper, Roger Sterling, Donald Draper, Lane Pryce - and unnamed junior partner Pete Campbell formed SCDP. Joan Holloway became a junior partner and received a 5% stake of SCDP in 1967 (in return for her role in landing Jaguar Cars to its list of accounts).

Sterling Cooper & Partners (SC&P) - After SCDP's merger with CGC in Season 6, Ted Chaough and Jim Cutler were added as senior partners of the combined firm, having bought out their CGC partner who was dying of cancer, Frank Gleason. At the beginning of Season 7, ownership/partnership percentages of SC&P were:

Partners: Ted Chaough = 20%; Joan Harris = 5%; Peter Campbell = 10%. The remaining 65% is divided among Bert Cooper, Alice Cooper, Roger Sterling, Donald Draper, and Jim Cutler, with the exact distribution unknown.

Accounts[edit]

Roger Sterling (Senior Partner, Accounts) - Howard Johnson's, Manischewitz, Pond's Cold Cream

Peter Campbell (Junior Partner, Accounts) - Life cereal, Mohawk Airlines, Playtex, Samsonite, Secor Laxatives, Sugarberry Ham, Burger Chef

Kenneth Cosgrove (Head of Accounts) - Bird's Eye, Dow Chemical Company, Filmore Auto Parts, John Deere, Mountain Dew, Topaz Pantyhose

Others - American Cancer Society, Baker shoes, Belle Jolie Cosmetics, Château Cheval Blanc, Fleischmann's, Folger's, Heineken, Kodak, Leica, London Fog, Ocean Spray, Playtex, Sunkist, "The Rejuvenator", Utz Potato Chips

Lost or resigned[edit]

Clearasil, Dr. Scholl's, Glo-Coat, Heinz Baked Beans, Hilton Hotels, Jaguar Cars, Jai Alai, Lucky Strike, Mencken's Department Store, North American Aviation, Sheraton Waikiki Hotel, Vicks Chemical, Chevrolet.

References[edit]

  1. ^ Itzkoff, Dave (June 4, 2012). "Jared Harris of ‘Mad Men’ Discusses Sunday’s Episode". The New York Times.