Virgin Mobile South Africa (VMSA) is a joint-venture between Sir Richard Branson's Virgin Group and Cell C. Virgin Mobile South Africa launched in 2006. In February 2011 it was reported that Cell C's 50% stake in Virgin Mobile is to be sold to Virgin Group of the UK and Calico Investments of the Bahamas. 
Virgin Mobile have based their pricing on a drop-down rate system in which after the first 5 minutes the cost of the call will drop. SMS on the other hand has a flat rate of 60c. Virgin Mobile also offer inclusive SMS bundles on pre-paid packages where subscribers receive 500 SMS's when purchasing a R99 airtime voucher and 250 SMS's when purchasing a R50 airtime voucher. Certain contracts also include 1000 free SMS's per month.