Virgin Mobile South Africa

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Virgin Mobile South Africa
Type Joint-venture between Virgin Group and Cell C
Industry Mobile Phones
Founded 2006
Headquarters South Africa
Key people Sir Richard Branson
Products Prepaid and Contract Mobile Phones
Employees 400
Parent Virgin Group, Cell C

Virgin Mobile South Africa (VMSA) is a joint-venture between Sir Richard Branson's Virgin Group and Cell C. Virgin Mobile South Africa launched in 2006. In February 2011 it was reported that Cell C's 50% stake in Virgin Mobile is to be sold to Virgin Group of the UK and Calico Investments of the Bahamas. [1]

Voice & SMS[edit]

Virgin Mobile have based their pricing on a drop-down rate system in which after the first 5 minutes the cost of the call will drop. SMS on the other hand has a flat rate of 60c. Virgin Mobile also offer inclusive SMS bundles on pre-paid packages where subscribers receive 500 SMS's when purchasing a R99 airtime voucher and 250 SMS's when purchasing a R50 airtime voucher. Certain contracts also include 1000 free SMS's per month. [2]


Virgin Mobile offers users mobile internet via EDGE, 3G and HSPA+ at the cost of 60c per MB. [3]

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