VirginWines is an online retailer based in the United Kingdom. Established in 2000 under Richard Brandon’s Virgin Banner, it was bought by Direct Wines in 2005. In November 2013 Mobeus Equity Partners and Connection Capital provided a combined debt and equity package to support the £15.9 million management buy-out. The slogan of the company “Life’s too short for boring wine” relates to the company working with smaller boutique winemakers to offer over 600 wines at any one time on the website. 90% of the Virgin range is exclusive to Virgin Wines customers.