Virgin Festival 2007 took place in Vancouver on May 20 and 21, as well as a return to Baltimore for an expanded two-day event on August 4 and 5 and Toronto on September 8 and 9. On October 16, 2007, an event was announced to take place in Calgary, Alberta on June 21 and 22, 2008. The festival also returned to Baltimore on August 9 and 10, 2008.
The shows in Baltimore have been put on by Seth Hurwitz's I.M.P. Productions, owner/operator of the 9:30 Club in Washington, D.C. and the former producer of the HFStival.
In 2007, Richard Branson was encouraged by Daryl Hannah to green the Baltimore festival by bringing in zero waste event producers The Spitfire Agency.
The 2009 Virgin Mobile Festival, dubbed the Virgin Mobile FreeFest, was held on August 30, 2009 at the Merriweather Post Pavilion in Columbia, Maryland. The festival returned to Merriweather on Saturday, September 25, 2010, and was once again a free event. The Virgin Mobile FreeFest is also returning to Merriweather Post Pavilion on September 10, 2011. The tickets were reported to have "Freed out" in just over five minutes after being available. The Headliners for the 2011 Virgin Mobile FreeFest were Deadmau5 (House), Cee Lo Green (Hip-Hop/Pop), and The Black Keys (Indie).
The Virgin Mobile FREEFEST was held at the Merriweather Post Pavilion in Columbia, MD. In an official statement released by Virgin Mobile, it was stated that due to the current economic status, admission to the festival would be free of charge for all concert goers. The sponsor hoped that concert goers would donate $5 to youth homelessness through its charitable initiative known as "The ReGeneration". Concert goers could also purchase special packages that came with a t-shirt, as well as tickets and the donation.
Tragically Hip cancelled due to family medical issues and the concert is being provided free of charge, ticket-holders get their money refunded and concert capacity is now limited only by space, Citadel Hill above the concert site allows for viewing in case the site fills up.
Virgin Festival British Columbia (July 25 & July 26)
Massive Attack were originally scheduled to headline but three days before the concert, it was announced that they had to postpone the first four concerts of their North American tour, including the Virgin Festival appearance, due to delays in receiving U.S. visas. They were replaced by Broken Social Scene.