|City of license||Montreal, Quebec|
|Broadcast area||Greater Montreal|
|Branding||Virgin Radio 96|
|Slogan||Montreal`s #1 Hit Music Station|
|First air date||1962|
|Format||Hot Adult Contemporary|
(Bell Media Radio)
|Sister stations||CHOM, CJAD, CKGM, CFCF-DT|
|Website||Virgin Radio 96|
CJFM-FM is an English language Canadian radio station located in Montreal, Quebec. Owned and operated by Bell Media, it broadcasts on 95.9 MHz with an effective radiated power of 41,200 watts (class C1) using an omnidirectional antenna.
The station airs a hot adult contemporary format, and was the only hot AC station licensed in Montreal until 2008, when CKOI-FM shifted to its former hot AC format (CKOI-FM has since returned to top 40 as of 2012). The station competes with Cogeco's CKBE-FM, a rhythmic-leaning adult contemporary station and the sister station of CKOI. It also competes with two other Top 40 outlets in the market: sister station CKMF, the market's Francophone CHR, and WYUL, an American station focused on the Greater Montreal Area market.
The station was revived in 1962. Although initially intending to sign as CJAD-FM, it finally signed on with the CJFM calls and separate programming - an innovation at the time. CJFM was one of four FM stations which came on the air in the first half of the 1960s using common transmitting facilities on the new Mount Royal tower. The other stations were CFCF-FM on 92.5, CJMS-FM on 94.3, and CKGM-FM on 97.7.
"CJFM 96" or "FM 96" had an album-oriented rock, pop and variety format throughout the 1980s. By 1992, CJFM-FM changed monikers to Mix 96, and altered its format to a more top 40-leaning hot AC format (of which it remains as of today), and going head-to-head up against Q92, an adult contemporary station that signed on under that branding a year earlier.
On December 4, 2008, Astral announced that CJFM, as with sister stations CKQB-FM in Ottawa and CKZZ-FM in Vancouver, would be rebranded as a Virgin Radio station effective January 12, 2009. This is in addition to an existing Virgin Radio station, CKFM-FM in Toronto.
On January 12, at 4 PM, the station changed monikers to "Virgin Radio 96." The final song played on Mix 96 was "It's the End of the World as We Know It (And I Feel Fine)" by Great Big Sea, while the first song played on "Virgin" was Madonna's "Like a Virgin". CJFM kept the hot AC format and most of its on-air staff it held while it was Mix 96, albeit with several programming changes.
Since CIDC-FM in Toronto went exclusively top 40, CJFM-FM is the only radio station in Canada playing dance top 40 music daily, as the station airs dance shows nightly Sundays to Thursdays from midnight to 3am, and Fridays and Saturdays from 7pm to 5am.
Shave To Save was a fundraiser conceived in 2001 by the station. Every October, Virgin Radio jocks visit offices and schools, where they shave heads for a minimum $2000 donation. The proceeds go to the Quebec Breast Cancer Foundation.
Virgin Festival is held every summer in Montreal.
The Top 96 songs of the year are played every year, on New Years Day.
History of #1s
These songs hit #1 on Virgin Radio's Top 96 Songs:
- 2004: Hoobastank - "The Reason"
- 2005: Green Day - "Boulevard of Broken Dreams"
- 2006: Shakira - "Hips Don't Lie"
- 2007: Fergie - "Big Girls Don't Cry"
- 2008: Leona Lewis - "Bleeding Love"
- 2009: Black Eyed Peas - "I Gotta Feeling"
- 2010: Eminem feat. Rihanna - "Love the Way You Lie"
- 2011: Pitbull feat. Ne-Yo & Nayer - "Give Me Everything"
- 2012: Carly Rae Jepsen - "Call Me Maybe"
- Official website
- CJFM-FM history at Canadian Communications Foundation
- Query the REC's Canadian station database for CJFM-FM