YES 933

Y.E.S. 93.3FM

File:Y.E.S. 93.3FM.jpg
Broadcast area	Singapore
Frequency	93.3 MHz
Programming
Format	Contemporary hits
Ownership
Owner	MediaCorp
History
First air date	1 January 1990 @ 09:33
Links
Website	http://www.yes933.sg/

Y.E.S. 93.3FM is a radio station of MediaCorp Radio in Singapore. Its target audience are people from 15 to 35 years of age. The station specializes in Chinese popular music, featuring artistes from China, Taiwan, Hong Kong, Malaysia and Singapore. 93.3FM is one of a select few radio stations in Singapore which boast a 24-hour non-stop broadcast since May 1994. Its music popularity chart is arguably the industry's most definitive ranking. In a yearly listener survey by the government media body MediaCorp, the station has been ranked number 1 in popularity among all Singaporean radio stations for more than 10 years.

It was previously known as "933 Zuixin Pindao" (Chinese: 933醉心频道), but later rebranded itself as Y.E.S. 93.3FM on 1 June 1998. Y.E.S. stands for Your Entertainment Station.

Industry involvement

93.3FM is also actively involved in the Chinese pop music industry. The station often organizes music award ceremonies in collaboration with overseas radio stations, and is involved in publicity for nearly every Chinese music artiste intending to sell his/her music in Singapore.

It is also often a major sponsor and/or publicity tool for Chinese popular music concerts. It is also the host for the Singapore Hit Awards (新加坡金曲奖).

The station maintains a rank system of current top hits, which is determined entirely by listener vote, and is known to strongly influence album sales.

Diversification of activities

The station has at times dabbled in non-music related broadcasts. Recently it featured a successful series of radio dramas named "Canned Drama" (罐头剧场) written and performed by the station's deejays.

Previously it also presented a programme named "Music Diary" (音乐日记) featuring the letters of listeners detailing their personal accounts of love and emotional trial. The programme was so popular that it led to a series of book spinoffs publishing the stories in print form.

In addition to publicizing music events, deejays are often involved in product publicity and/or endorsements.

In an effective publicity effort for the station, 93.3FM has employed deejays via a reality show format, in which contestants pit their deejaying abilities against each other in competing for a contract. Winners of each round are determined by listener vote.

Use of the Internet

The station, like many other Singaporean radio stations, is available via an online broadcast on its website, which was recently made available in previously blocked territories such as the US.

The station regularly publishes online podcasts which feature guest deejay performances by music artistes and the latest celebrity gossip in the Chinese pop music domain.

The station's dedication programme has also recently begun to accept dedication requests via a blog at xiange933.blogspot.com, at which links to individual deejay blogs can be found. This new flexibility has brought significant convenience to listeners, who previously had to write dedication letters weeks in advance.

Certain deejays are also accessible via Facebook.

Achievements

• Ranked Number 1 Mandarin radio station in Singapore for 17 years since its opening in the year 1990.
• Voted as Favourite Chinese Station in the Singapore Radio Awards 2007

Employees

Below are the employees in Y.E.S. 93.3FM:

All names are romanized.

Name			Awards/Remarks
Chinese	Romanized	English
冯慧诗	Féng Huìshī	Foong Wai See	Programming Director (节目总监)
林俊欣	Lín Jùnxīn	Kenneth Lin	Music Director (音乐总监)
Full Time DJs
丁志勇	Dīng Zhìyǒng	Cruz Teng	Awarded "Most Friendly DJ" in 2004, "Most Popular DJ" in 2005／2006／2007. Bioskin Ambassador 2008
陈丽仪	Chén Lìyí	Tan Liyi	Awarded "Best Program Host" , "Best Production" and "Most Humorous DJ" in 2004
周崇庆	Zhōu Chóngqìng	Dennis Chew	Star Awards Top 10 Most Popular Male Artistes Nominee (2005, 2006) Awarded "Most Popular DJ" in 2004
巫许玛莉	Wūxǔ Mǎlì	Bukoh Mary	Star Awards Top 10 Most Popular Female Artistes Nominee (2005, 2006) Awarded "Most Friendly DJ" in 2002／2005／2007
蔡伟彬	Cài Wěibīng	Nico Chua	Awarded "Most Friendly DJ" in 2006 and "Most Creative DJ" in 2007
萧嘉蕙	Xiāo Jīahuì	Siau Jiahui
林佩芬	Lín Pèifēn	Christina Lin	Star Awards Most Popular Newcomer Nominee (2005)
谢家发	Xie Jiafa	Seah Kar Huat
陈艾薇	Chen Ai Wei	Ivy Tan
Part Time DJs
苏智诚	Sū Zhìchéng	Cavin Soh	Star Awards Best Supporting Actor 2005
刘杰奇	Líu Jíeqí	Jackie Liu	Chief Editor of I-weekly
李腾	Lǐ Téng	Lee Teng	1st runner up in MediaCorp TV SuperHost program
李慧芳	Li Hui Fang	Lee Hui Fang	Awarded the champion of U游客 in 代眼看世界 （Mediacorp TV）
进欣	Jìn Xīn
伟雄	Wěi Xíong
大雄	Dà Xíong
-	-	Kitty
瑞明	Ruì Míng
俊力	Jùn Lì
坤华	Kūn Húa
宜孜	Yí Zī
勇蔚	Yǒng Wéi

See also

• List of radio stations in Singapore

External links

• Y.E.S. 93.3FM Official Website
• Singapore Hit Awards Official Website
• xiange933.blogspot.com Song Dedication Blog
• 933 POTP Charts Blogsite