Campbell Soup Company: Difference between revisions
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In the UK and Ireland, Campbell Soup was rebranded as Batchelors Condensed Soup (UK) and Erin (Ireland) in March 2008, when the license to use the brand name expired. [[Premier Foods]], [[St. Albans]], [[Hertfordshire]] bought the Campbell Soup Company in the UK and Ireland, for £450m ($830m) in 2006, but was licensed to use the brand only until 2008. Under this agreement the US-based Campbell Soup Company will continue to produce Campbell's Condensed Soup but cannot sell the product in the UK for a further 5 years. <ref>[http://news.bbc.co.uk/2/hi/business/7022598.stm UK shops to lose famous soup can, BBC News, 1 October 2007]</ref> |
In the UK and Ireland, Campbell Soup was rebranded as Batchelors Condensed Soup (UK) and Erin (Ireland) in March 2008, when the license to use the brand name expired. [[Premier Foods]], [[St. Albans]], [[Hertfordshire]] bought the Campbell Soup Company in the UK and Ireland, for £450m ($830m) in 2006, but was licensed to use the brand only until 2008. Under this agreement the US-based Campbell Soup Company will continue to produce Campbell's Condensed Soup but cannot sell the product in the UK for a further 5 years. <ref>[http://news.bbc.co.uk/2/hi/business/7022598.stm UK shops to lose famous soup can, BBC News, 1 October 2007]</ref> |
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==In |
==In Pop Art== |
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The ubiquitous red-and-white icon became fodder for [[Andy Warhol]], the 1960s pop [[counter-culture]] artist, in his famous series of iconic [[Campbell's Soup Can]] images from 1962 to 1968. Each can, hand painted to perfection and almost machine like in quality glorified the simplistic white and red cans with their gold seal as an American icon. Every detail was considered just as the original down to the gold and black script of the word ‘SOUP’ to the simple red print of each flavor. These images are some of the artist's best work, many of which are on display at the Andy Warhol Museum in Pittsburgh, Pennsylvania. |
The ubiquitous red-and-white icon became fodder for [[Andy Warhol]], the 1960s pop [[counter-culture]] artist, in his famous series of iconic [[Campbell's Soup Can]] images from 1962 to 1968. Each can, hand painted to perfection and almost machine like in quality glorified the simplistic white and red cans with their gold seal as an American icon. Every detail was considered just as the original down to the gold and black script of the word ‘SOUP’ to the simple red print of each flavor. These images are some of the artist's best work, many of which are on display at the Andy Warhol Museum in Pittsburgh, Pennsylvania. |
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Revision as of 11:44, 31 August 2009
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| Company type | Public (NYSE: CPB) |
|---|---|
| Industry | Food - Major Diversified |
| Founded | 1869 |
| Headquarters | Camden, New Jersey, USA |
Key people | Douglas R. Conant, CEO |
| Products | Campbell's Erasco Pepperidge Farm Arnott's Pace StockPot V8 Liebig Royco |
| Revenue |  $7.998 billion USD (2008) |
| $1.098 billion USD (2008) | |
| $1.165 billion USD (2008) | |
Number of employees | 24,000 (2006) |
| Website | www.campbellsoupcompany.com |
Campbell Soup Company (NYSE: CPB) (also known as Campbell's) is a well-known American producer of canned soups and related products. Campbell's products are sold in 120 countries around the world. It is headquartered in Camden, New Jersey.
History
Campbell's was founded in 1869 by Joseph A. Campbell and Abraham Anderson, an icebox manufacturer.[citation needed] The company was originally called the "Joseph A. Campbell Preserve Company" and produced canned tomatoes, vegetables, jellies, soups, condiments, and minced meats.
By 1896, Anderson left the partnership, leaving Campbell to reorganize and form a new company, Joseph Campbell & Co. In 1897, a nephew of one of the new Campbell partners, Dr. John T. Dorrance, began working for the company at a wage of $7.50 a week.[citation needed] Dorrance, a gifted chemist with degrees from MIT and Göttingen University, Germany, developed a commercially viable method for condensing soup by halving the quantity of its heaviest ingredient: water.[citation needed]
In 1898, Herberton Williams, a Campbell's executive, convinced the company to adopt a cherry red and bright white color scheme, because he was taken by the crisp colors of the Cornell University football team's uniforms.[1]To this day, the layout of the can, with its red and white design and the metallic gold medal seal from the 1900 Paris Exhibition, has changed very little.
Campbell Soup became one of largest food companies in the world under the leadership of William Beverly Murphy. He was elected executive vice president of Campbell Soup in 1949 and was president and CEO from 1953 to 1972. While at Campbell's Soup Company, he took the corporation public and increased its brand portfolio to include Pepperidge Farm's breads, cookies, and crackers, Franco-American's gravies and pastas, V8 vegetable juices, Swanson broths, and Godiva's chocolates.
Campbell Soup invested heavily in advertising since its inception, and many of its promotional campaigns have proven value in the Americana collectible advertising market. Perhaps best known are the "Campbell Kids" who though color scheme represented the recognizable soup. Ronald Reagan was a spokesman for V8 when it was first introduced.[citation needed] A "pretty groovy deal" in 1968 offered a paper Souper Dress available for $1.00 and two labels.[citation needed] Also produced were Campbell's Menu Books and Help for the Hostess series of cookbooks. One of the longest lasting recipes, but certainly odd to modern tastebuds, is the recipe for a maroon colored Tomato Soup Cake.
In addition to collectible advertising, the company has also had notable commercial sponsorships. Among these was The Campbell Playhouse, which had previously been Orson Welles's Mercury Theatre On The Air. Campbell's took over as sponsor of the radio theater program in December of 1938.
In the UK and Ireland, Campbell Soup was rebranded as Batchelors Condensed Soup (UK) and Erin (Ireland) in March 2008, when the license to use the brand name expired. Premier Foods, St. Albans, Hertfordshire bought the Campbell Soup Company in the UK and Ireland, for £450m ($830m) in 2006, but was licensed to use the brand only until 2008. Under this agreement the US-based Campbell Soup Company will continue to produce Campbell's Condensed Soup but cannot sell the product in the UK for a further 5 years. [2]
In Pop Art
The ubiquitous red-and-white icon became fodder for Andy Warhol, the 1960s pop counter-culture artist, in his famous series of iconic Campbell's Soup Can images from 1962 to 1968. Each can, hand painted to perfection and almost machine like in quality glorified the simplistic white and red cans with their gold seal as an American icon. Every detail was considered just as the original down to the gold and black script of the word ‘SOUP’ to the simple red print of each flavor. These images are some of the artist's best work, many of which are on display at the Andy Warhol Museum in Pittsburgh, Pennsylvania.
To celebrate this, in 2004, the company released a series of four limited edition cans, with different labels than the regular red and white. The new ones were in silkscreen colors, the top half being one shade and bottom another. Orange and pink were one combination, and shades of blue another. This marked one of the few times thus far in the company's 100+ year history that the labels have deviated from their standard look.
The cans appeared on the east coast and slowly made their way as far west as Ohio via Giant Eagle supermarkets.
Health
Many canned soups, including Campbell's condensed and Chunky varieties, contain relatively high quantities of sodium and thus are not desirable for those on low-sodium diets. However, Campbell's Chunky, Healthy Request and other soups, as well as their V-8 and Tomato juices, have reduced sodium levels.[3]. These soups use sea salt as one of the methods in lowering sodium. In the fall of 2007, Campbell's was awarded a Certificate of Excellence for their efforts in lowering sodium levels, from Blood Pressure Canada.[4]. By autumn 2009, Campbell's claims it will have lowered the sodium content in 50% of its soups range.[5]
Brands
Campbell's owns numerous brands, categorized for different lines. Many of Campbell's brands are listed below.
Soups
- Campbell's Condensed Soups: Campbell's flagship line
- Campbell's Chunky Soups: Uncondensed soups with large portions of vegetables and other ingredients.
- Campbell's Fun Favorites Soups
- Campbell's Healthy Request Soups: Soups with lower quantities of ingredients such as sodium
- Campbell's Kitchen Classics Soups
- Campbell's Select Harvest Soups (Prior to 2008, this line was called “Select”. In 2008, the line was renamed “Select harvest” and given newly restyled labels.)
- Campbell's OrientalSoups: Chinese Oriental Soups
- Campbell's Soup at Hand Soups: Drinkable soups in special microwave-safe cans
- Campbell's Velish: Name used in Australia for range of vegetarian soups
- Campbell's Country Ladle: Name used in Australia for range of home style soups
- Tomato Soup Lovers
- Simply Home Soups
- Wolfgang Puck Soups: Campbell bought the soup business from Wolfgang Puck Worldwide Inc. in an agreement that allows Campbell to use the Wolfgang Puck brand on soup, stock and broth products in North America as well as the option to expand the brand into other areas. [6]
Meatballs
Meal kits
- Campbell's Supper Bakes Meal Kits
Juices
- Campbell's Tomato Juice
Pace
- Pace Foods: A popular line of salsas, acquired by Campbell in 1995.[7][8]
Pepperidge Farm
- A brand of homemade-style cookies and snack crackers, such as Goldfish crackers. Pepperidge Farm also markets gourmet cookies, breads, croutons, and stuffing.
Prego
- Prego Pasta Sauces
Swanson
- Swanson Broth
V8 beverages
- V8 Vegetable Juice
- V8 Splash Juice Drinks
- V8 V.Fusion
Food services
- Campbell Food Service: School cafeteria service
Other brands
- Arnott's Biscuits Holdings, Australia's largest supplier of biscuits and second largest supplier of snack foods
- Blå Band (Sweden & Finland)
- Devos Lemmens (Belgium)
- Franco-American
- de:Erasco/Heisse Tasse (Germany) - owned by Campbell's since 1996, manufactured in Lübeck (de:Datei:WP_Lück_Kesselhaus_Lübeck.jpg)
- Homepride (UK)- Sold 2006
- Liebig (France) - Purchased from Groupe Danone in 1997, Liebig is the leading aseptic soup brand in France.
- Oxo (UK) - Sold 2006
- Raguletto
- Royco (France & Belgium)
- StockPot Soups (Everett WA, USA)[9]
Notes
- ^ Campbell's Soup History: Introduction from Campbell's official website
- ^ UK shops to lose famous soup can, BBC News, 1 October 2007
- ^ Campbell's FAQ
- ^ "VOLUME 1, ISSUE 4" (PDF). Blood Pressure Canada News. Blood Pressure Canada. 2007-10-23. Retrieved 2008-04-06.
{{cite news}}: Cite has empty unknown parameter:|coauthors=(help) - ^ 1st Campbell soup latest to go lower-sodium
- ^ ""Campbell Soup buys Wolfgang Puck soup business"". Associated Press. 2008-07-01. Retrieved 2008-07-01.
- ^ "Campbell Soup Co. to acquire Pace Foods Ltd. for $1 billion", Nation's Restaurant News, December 12, 1994.
- ^ Glenn Collins, "Campbell Soup Takes the Big Plunge Into Salsa", New York Times, November 29, 1994.
- ^ StockPot - Discover the made-from-scratch taste of StockPot fresh-refrigerated soups, sauces, chilies and marinades
References
- Collins, Douglas (1994). America's Favorite Food: The Story of Campbell Soup Company. Harry N. Abrams, Inc. ISBN 0-8109-2592-3
- Shea, Martha Esposito and Mathis, Mike (2002). "Images of America: Campbell Soup Company". Arcadia Publishing ISBN 0738510580
External links
