Outline of advertising

The following outline is provided as an overview of and topical guide to advertising:

Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement.

What type of thing is advertising?

Advertising can be described as all of the following:

• An application of communication –
• A business activity –
  • A method of marketing – business process of creating relationships with and satisfying customers.

Types of advertising and advertisements

• Aerial advertising
• Barn advertisement
• Comparative advertising
• Contextual advertising
• Forehead advertising
• Gladvertising
• Guerrilla marketing
• In-flight advertising
• In-game advertising
• Informative advertising
• Local advertising
• Non-commercial advertising
• Online advertising
• Out-of-home advertising
• Parody advertisement
• Performance-based advertising
• Prommercial
• Radio advertisement
• Recruitment advertising
• Shock advertising
• Social network advertising
• Space advertising
• Television advertisement
• Virtual advertising

History of advertising

History of advertising

Advertising methods

• Ad-ID –
• Advertainment –
• Advertising in video games –
• Angel dusting –
• Bait-and-switch –
• Celebrity branding –
• Media clip –
• Consumer-generated advertising –
• DAGMAR marketing –
• Debranding –
• Display window –
• Dolly Dimples (Utah) –
• Doorbuster –
• Employee pricing –
• FAST marketing –
• Fear pattern –
• Freebie marketing –
• Hard sell –
• Product demonstration –
• Incomplete comparison –
• Inconsistent comparison –
• Location-based advertising –
• Loss leader –
• Pay-per-call advertising –
• Promotional merchandise –
• Repetition variation –
• Roll-in –
• Soft sell –
• Surrogate advertising –
• Testimonial –
• Trailer (promotion) –
• Transfer (propaganda) –
• Transpromotional –
• Trojan horse (business) –
• Unipole sign –
• Video in print –

Advertising awards

• ADDY Awards
• British Television Advertising Awards
• Clio awards
• Cresta International Advertising Awards
• London International Awards

Advertising organizations

• The Ad Club
• Advertising Association
• The Advertising Club of New York
• Advertising Research Foundation
• Advertising Self-Regulatory Council
• Advertising Specialty Institute
• Advertising Standards Authority (United Kingdom)
• Advertising Standards Board of Finance
• Advertising Standards Council of India
• Advertising Women of New York
• American Association of Advertising Agencies
• AMIN Worldwide
• Associated Motion Picture Advertisers
• Association of Independent Commercial Producers
• Association of National Advertisers
• Australian Association of National Advertisers
• Broadcast Advertising Standards Board of Finance
• Cabletelevision Advertising Bureau
• Center on Media and Child Health
• Children's Advertising Review Unit
• Commercial Closet Association
• Committee of Advertising Practice
• Digital Kitchen
• Digital Place-based Advertising Association
• E3 Agency Network
• The Electronic Cable Committee
• History of Advertising Trust
• Hook Advertising
• Institute of Practitioners in Advertising
• Interactive Advertising Bureau
• Internet Advertising Bureau
• Japan Advertising Photographers' Association
• National Advertising Division
• Outdoor Media Association
• OVAB Europe
• Philippine Advertising Congress
• Radio Advertising Bureau (UK)
• Radio Advertising Bureau (US)
• Sphinx Club (New York)
• Television Bureau of Advertising
• Utenti Pubblicità Associati
• World Federation of Advertisers

Advertising publications

Books about advertising

• Buyology
• Confessions of an Advertising Man
• Digital Doesn't Matter
• A Guide to Window-Dressing

Persons influential in advertising

• Leo Burnett
• Leon Carr – composer of jingles, like "Sometimes you feel like a nut".
• Milton Glaser
• Chip Kidd
• Larry Page
• Paul Rand
• Rosser Reeves
• Massimo Vignelli
• John Wanamaker
• Mark Zuckerberg

See also

• Outline of marketing

External links

• Advertising Educational Foundation, archived advertising exhibits and classroom resources
• Hartman Center for Sales, Advertising & Marketing History at Duke University
  • Duke University Libraries Digital Collections:
    • Ad*Access, over 7,000 U.S. and Canadian advertisements, dated 1911–1955, includes World War II propaganda.
    • Emergence of Advertising in America, 9,000 advertising items and publications dating from 1850 to 1940, illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the United States.
    • AdViews, vintage television commercials
    • ROAD 2.0, 30,000 outdoor advertising images
    • Medicine & Madison Avenue, documents advertising of medical and pharmaceutical products
• Art & Copy, a 2009 documentary film about the advertising industry