Outline of marketing
From Wikipedia, the free encyclopedia
The following outline is provided as an overview of and topical guide to marketing:
Marketing refers to the social and managerial processes by which products, services, and value are exchanged in order to fulfill individuals' or groups' needs and wants. These processes include, but are not limited to, advertising, promotion, distribution, and sales.
Contents
- 1 Overview
- 2 Branches of marketing
- 3 History
- 4 General marketing concepts
- 5 Services marketing
- 6 Persons influential in the field of marketing
- 7 Lists
- 8 External links
Overview[edit]
- Business model
- Consumer
- Core
- Core competency
- Customer
- Economies of scope
- End-user
- Experience curve effects
- Market
- Marketing
- Sales
- Salesman
- Sustainable competitive advantage
- Value
There is a marketing group call list marketing group
Branches of marketing[edit]
Subdisciplines and components of marketing[edit]
- Consumer behavior
- Distribution
- Marketing management
- Marketing research
- Marketing strategy
- Pricing
- Product management
- Promotion (marketing)
Marketing paradigms[edit]
Main article: Marketing paradigms
- Relationship marketing
- Network marketing
- Diversity marketing
- Evangelism marketing
- Consumer Culture Theory (CCT)
Customer experience management (CEM)[edit]
Main article: Customer experience management
- Brand experience
- Customer interface
- CEM integration
- CEM organization
- Experiential innovation
- Experiential marketing
- Experiential platform
- Experiential world
Marketing strategies[edit]
Main article: Marketing strategies
- Market dominance strategies
- Porter generic strategies
- Mass customization
- Vendor lock-in
- Scenario planning
Growth strategies[edit]
- Main articles: Growth strategies and Growth Platforms
- Aggressiveness strategies
- Horizontal integration
- Innovation
- Innovation strategies
- Profit impact on marketing strategy
- Vertical integration
Marketing warfare strategies[edit]
Main article: Marketing warfare strategies
- Defensive marketing warfare strategies
- Flanking marketing warfare strategies
- Guerrilla marketing warfare strategies
- Offensive marketing warfare strategies
History[edit]
Main article: History of marketing
General marketing concepts[edit]
Consumer behavior[edit]
Main article: Consumer behavior
- Aspirational age
- Aspirational Brand
- Buyer decision processes
- Choice Modelling
- Demographics
- Lifestyle
- Maslow's hierarchy of needs
Direct marketing[edit]
Main article: Direct marketing
- Database marketing
- Direct Marketing Association (disambiguation)
- Multi-level marketing
- Pyramid scheme
- Specialty catalogs
- Telemarketing
Distribution[edit]
Main article: Distribution (business)
Internet marketing[edit]
Main article: Internet marketing
- Display advertising
- Search engine marketing
- Search engine optimization
- Social media marketing
- Email marketing
- Referral marketing
- Affiliate marketing
- Inbound marketing
- Mobile advertising
Retail outlets[edit]
Main article: Retail
- Convenience store
- Department store
- Dollar store
- Franchising
- Retailers' cooperative
- Shopping mall
- Supermarket
Marketing management[edit]
Main article: Marketing management
Marketing research[edit]
Main article: Marketing research
- Master of Marketing Research
- Experimental techniques
- Observational techniques
- Qualitative marketing research
Data analysis techniques used in marketing research[edit]
- Choice Modelling
- Cluster analysis
- Conjoint analysis
- Cross tab
- Discriminant analysis
- Factor analysis
- Intent scale translation
- Logit analysis
- Multi dimensional scaling
- Preference-rank translation
- Preference regression
Industry or market research[edit]
Main article: Industry or market research
- Benchmarking
- Competitor analysis
- Ecological model of competition
- Environmental scanning
- Porter 5 forces analysis
- SWOT Analysis
Quantitative marketing research[edit]
Main article: Quantitative marketing research
Sampling[edit]
Main article: Sampling (statistics)
- Cluster sampling
- Multistage sampling
- Nonprobability sampling
- Simple random sampling
- Stratified sampling
- Systematic sampling
Pricing[edit]
Main article: Pricing
- Barter
- Choice Modelling
- Competitor indexing
- Cost-plus pricing
- Discounts and allowances
- Geographical pricing and price zoning
- Penetration pricing
- Joint product pricing
- Price
- Price discrimination
- Price elasticity of demand
- Price points
- Pricing objectives
- Pricing for profit maximization
- Psychological pricing
- Rate of return pricing
- Transfer pricing
- Variable pricing and real-time pricing
- Willingness to pay
Product management[edit]
Main article: Product management
- Product
- Product differentiation
- Product life cycle management
- Crossing the Chasm
- Technology lifecycle
- Life cycle cost analysis
- Planned obsolescence
- Product line
- Whole product
- Product portfolio
Brand management[edit]
Main articles: Brand and Brand management
- Brand alliances
- Brand equity
- Private brand
- Corporate branding
- Family branding
- Individual branding
- Corporate identity
- Trademark
- List of fictional brands
Packaging and labelling[edit]
Main article: Packaging and labelling
New product development[edit]
Main article: New product development
Positioning[edit]
Main article: Positioning (marketing)
- Discriminant analysis
- Factor analysis
- Multi dimensional scaling
- Perceptual mapping
- Preference regression
Promotion[edit]
Main article: Promotion (marketing)
Advertising[edit]
Main article: Advertising
- Advertising campaign
- Advertising slogan
- Ambush marketing
- Community marketing
- Billboard (advertising)
- Nielsen ratings
- Product placement
- Q Score
- Mass media
- Mind share
- Sex in advertising
- Family in advertising
- Subliminal advertising
- Subvertising
- Television commercial
Marketing communications[edit]
- Integrated Marketing Communications
- Kelman's source characteristics
- Marketing communications planning framework
Publicity[edit]
- Corporate image
- Doing a Ratner
- Public relations
- Trade fairs
- Undercover marketing
- Viral marketing
- Word of mouth and buzz
Sales and sales promotion[edit]
Main articles: Sales and Sales promotion
Services marketing[edit]
Main article: Services marketing
Services marketing[edit]
Main article: Services marketing
- Service
- Borderless Selling
- Quality
- Gaps analysis
- Complaints handling
- Experience economy
- Service sector
- Service mark
Persons influential in the field of marketing[edit]
Lists[edit]
- Outline of business management
- Outline of economics
- Outline of finance
- Outline of production
- List of information technology management topics
- List of human resource management topics
- List of international trade topics
- List of accounting topics
- List of international trade topics
- List of business law topics
- List of business ethics, political economy, and philosophy of business topics
- List of business theorists
- List of economists
External links[edit]
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Media from Commons |
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News stories from Wikinews |
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Quotations from Wikiquote |
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Source texts from Wikisource |
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Textbooks from Wikibooks |
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Learning resources from Wikiversity |
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