Outline of marketing

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The following outline is provided as an overview of and topical guide to marketing:

Marketing – the social and managerial processes by which products, services, and value are exchanged in order to fulfill individuals' or groups' needs and wants. These processes include, but are not limited to, advertising, promotion, distribution, and product management.


There is a marketing group call list marketing group

Branches of marketing[edit]

Subdisciplines and components of marketing[edit]

Marketing paradigms[edit]

Main article: Marketing paradigms

Customer experience management (CEM)[edit]

Marketing strategies[edit]

Main article: Marketing strategies

Growth strategies[edit]

Main articles: Growth strategies and Growth Platforms

Marketing warfare strategies[edit]


Main article: History of marketing

General marketing concepts[edit]

Consumer behavior[edit]

Main article: Consumer behavior

Direct marketing[edit]

Main article: Direct marketing


Internet marketing[edit]

Main article: Internet marketing

Retail outlets[edit]

Main article: Retail

Marketing management[edit]

Main article: Marketing management

Marketing research[edit]

Main article: Marketing research
Main article: Market research

Data analysis techniques used in marketing research[edit]

Industry or market research[edit]

Quantitative marketing research[edit]

Main article: Sampling (statistics)


Main article: Pricing

Product management[edit]

Main article: Product management

Brand management[edit]

Main articles: Brand and Brand management

Packaging and labelling[edit]

New product development[edit]



Main article: Promotion (marketing)


Main article: Advertising

Marketing communications[edit]


Sales and sales promotion[edit]

Main articles: Sales and Sales promotion

Services marketing[edit]

Main article: Services marketing

Persons influential in the field of marketing[edit]


External links[edit]