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The film began development at [[Universal Studios]] in 1990. [[20th Century Fox]] earned the rights in 1996, before handing them over to [[New Line Cinema]] four years later. [[Marvel Studios]] reacquired the rights in 2006, and put it in production as their first self-financed film. Favreau signed on as director, aiming for a realistic feel, and chose to shoot the film primarily in [[California]], rejecting the [[East Coast of the United States|East Coast]] setting of the comics so as to differentiate the film from numerous superhero movies set in [[New York City]]-esque environments. [[Stan Winston Studios]] built the armor seen in the film, which is modeled after [[Adi Granov]]'s comic book art of the character; Granov himself started working on the film after recognizing his work on the director's [[MySpace]] page.
The film began development at [[Universal Studios]] in 1990. [[20th Century Fox]] earned the rights in 1996, before handing them over to [[New Line Cinema]] four years later. [[Marvel Studios]] reacquired the rights in 2006, and put it in production as their first self-financed film. Favreau signed on as director, aiming for a realistic feel, and chose to shoot the film primarily in [[California]], rejecting the [[East Coast of the United States|East Coast]] setting of the comics so as to differentiate the film from numerous superhero movies set in [[New York City]]-esque environments. [[Stan Winston Studios]] built the armor seen in the film, which is modeled after [[Adi Granov]]'s comic book art of the character; Granov himself started working on the film after recognizing his work on the director's [[MySpace]] page.


Marvel and [[Paramount Pictures]], the distributor, have planned a [[United states dollar|$]]50 million marketing campaign for the film, which is modeled on Paramount's successful promotion of ''[[Transformers (film)|Transformers]]'' (2007); [[Hasbro]] and [[Sega]] will sell merchandise, and [[product placement]] deals were made with [[Audi]] and [[Burger King]]. ''Iron Man'' will be released in most countries on [[April 30]], [[2008]], and the film's stars have signed on for a sequel. Favreau had planned out a trilogy, depicting Stark's [[alcoholism]], Rhodes becoming War Machine, and the introduction of the [[Mandarin (comics)|Mandarin]], whose presence is [[Foreshadowing|foreshadowed]] in this film. Downey is also reprising his role in ''[[The Incredible Hulk (film)|The Incredible Hulk]]'', as Marvel has plans for a [[film adaptation]] of ''[[Avengers (comics)#Film|The Avengers]]''.
Marvel and [[Paramount Pictures]], the distributor, have planned a [[United states dollar|$]]50 million marketing campaign for the film, which is modeled on Paramount's successful promotion of ''[[Transformers (film)|Transformers]]'' (2007); [[Hasbro]] and [[Sega]] will sell merchandise, and [[product placement]] deals were made with [[Audi]] and [[Burger King]]. The trailer features the song Iron Man by [[Black Sabbath]]. ''Iron Man'' will be released in most countries on [[April 30]], [[2008]], and the film's stars have signed on for a sequel. Favreau had planned out a trilogy, depicting Stark's [[alcoholism]], Rhodes becoming War Machine, and the introduction of the [[Mandarin (comics)|Mandarin]], whose presence is [[Foreshadowing|foreshadowed]] in this film. Downey is also reprising his role in ''[[The Incredible Hulk (film)|The Incredible Hulk]]'', as Marvel has plans for a [[film adaptation]] of ''[[Avengers (comics)#Film|The Avengers]]''.


==Premise==
==Premise==

Revision as of 10:36, 30 March 2008

Template:Future film

Iron Man
File:Ironmanposter.JPG
Domestic poster
Directed byJon Favreau
Written byScreenplay:
Arthur Marcum
Matthew Hollaway
Mark Fergus
Hawk Ostby
Comic Book:
Stan Lee
Larry Lieber
Don Heck
Jack Kirby
Produced byAvi Arad
Kevin Feige
StarringRobert Downey Jr.
Terrence Howard
Gwyneth Paltrow
Jeff Bridges
CinematographyMatthew Libatique
Music byRamin Djawadi[1]
Distributed byUnited States: Paramount Pictures
Release dates
Global:
April 30, 2008
Australia:
May 1, 2008
United States:
United Kingdom:
May 2, 2008
CountryUnited States
LanguageEnglish
Budget$186 million[2]

Iron Man is an upcoming 2008 superhero film based on the fictional Marvel Comics character of the same name. The film is directed by Jon Favreau and stars Robert Downey Jr. as Tony Stark, a billionaire industrialist who is captured by terrorists in Afghanistan. Ordered to build a missile, Stark uses his resources instead to build a suit of power armor and make his escape. Returning to America, Stark improves his armor and becomes the technologically advanced superhero Iron Man. Gwyneth Paltrow plays his secretary and love interest Virginia Potts, Terrence Howard plays jet pilot James Rhodes, and Jeff Bridges plays the villainous Obadiah Stane / Iron Monger.

The film began development at Universal Studios in 1990. 20th Century Fox earned the rights in 1996, before handing them over to New Line Cinema four years later. Marvel Studios reacquired the rights in 2006, and put it in production as their first self-financed film. Favreau signed on as director, aiming for a realistic feel, and chose to shoot the film primarily in California, rejecting the East Coast setting of the comics so as to differentiate the film from numerous superhero movies set in New York City-esque environments. Stan Winston Studios built the armor seen in the film, which is modeled after Adi Granov's comic book art of the character; Granov himself started working on the film after recognizing his work on the director's MySpace page.

Marvel and Paramount Pictures, the distributor, have planned a $50 million marketing campaign for the film, which is modeled on Paramount's successful promotion of Transformers (2007); Hasbro and Sega will sell merchandise, and product placement deals were made with Audi and Burger King. The trailer features the song Iron Man by Black Sabbath. Iron Man will be released in most countries on April 30, 2008, and the film's stars have signed on for a sequel. Favreau had planned out a trilogy, depicting Stark's alcoholism, Rhodes becoming War Machine, and the introduction of the Mandarin, whose presence is foreshadowed in this film. Downey is also reprising his role in The Incredible Hulk, as Marvel has plans for a film adaptation of The Avengers.

Premise

Weapons designer Tony Stark is in Afghanistan to introduce his new missile design to the Air Force when the unit he is traveling with is attacked and Stark is taken hostage. Injured by shrapnel embedded near his heart, he is ordered by his captors to assemble a missile for them, and they give him access to a workshop. He puts his creativity to use by assembling a bulletproof suit of power armor, complete with pacemaker and flamethrowers, and uses it to free himself.[3] Back in the United States, he becomes Iron Man, developing a flying suit with a red and gold color scheme and advanced weapon capabilities.[4] Stark faces the Iron Monger.[5]

Cast

  • Robert Downey Jr. as Tony Stark / Iron Man: Favreau had planned to cast a newcomer in the role,[6] but ultimately chose Downey (a fan of the comic)[7] because he felt the actor's past, including cocaine abuse, made him an appropriate choice for the part. "The best and worst moments of Robert's life have been in the public eye," the director explained. "He had to find an inner balance to overcome obstacles that went far beyond his career. That's Tony Stark. Robert brings a depth that goes beyond a comic-book character who is having trouble in high school, or can't get the girl."[7] Favreau also felt Downey could make Stark a "likable asshole", like his friend Vince Vaughn, but also depict an authentic emotional journey once he won over the audience.[8]
    Downey had an office next to Favreau during pre-production, which allowed him greater involvement in the screenwriting process.[5] He brought a deeper sense of humor to the film not present in previous drafts of the script.[2] He explained, "What I usually hate about these [superhero] movies [is] when suddenly the guy that you were digging turns into Dudley Do-Right, and then you're supposed to buy into all his 'Let's go do some good!' That Eliot Ness-in-a-cape-type thing. What was really important to me was to not have him change so much that he's unrecognizable. When someone used to be a schmuck and they're not anymore, hopefully they still have a sense of humor."[9] To prepare, Downey spent five days a week weight training and practiced martial arts to get into shape,[7] which benefitted him because "it's hard not to have a personality meltdown [...] after about several hours in that suit. I'm calling up every therapeutic moment I can think of to just get through the day."[10]
  • Terrence Howard as Lt. Colonel James "Rhodey" Rhodes: A pilot who befriends Stark when Iron Man saves his life after a plane crash left him stranded behind enemy lines.[11] He is the liaison between Stark Industries and the military in the department of acquisitions.[12] Favreau cast Howard because he felt the actor could play War Machine in a sequel.[13] Howard prepared for the role by visiting Nellis Air Force Base on March 16, 2007, where he observed HH-60 Pave Hawk rescue helicopters and F-22 Raptors.[14] Although Rhodes is roguish in the comics, the character is stricter in the film to form a dynamic with Stark. "Rhodey is completely disgusted with the way Tony has lived his life, but at a certain point he realizes that perhaps there is a different way," Howard said. "Whose life is the right way; is it the strict military life, or the life of an independent?"[10]

Cameoes include actress Hilary Swank,[21] Iron Man co-creator Stan Lee (whom Stark mistakes for Hugh Hefner),[23] rapper Ghostface Killah,[24] and director Jon Favreau as Stark's bodyguard Happy Hogan.[2]

Production

Development

In April 1990, Universal Studios bought the rights to develop Iron Man for the big screen.[25] Stuart Gordon was to direct Universal's low-budget film.[10] By February 1996, 20th Century Fox acquired the rights from Universal.[26] In January 1997, actor Nicolas Cage expressed interest in being cast for the lead role,[27] and in September 1998, actor Tom Cruise had expressed interest in producing as well as starring in the film debut of Iron Man.[28] Jeff Vintar and Iron Man co-creator Stan Lee co-wrote a story which Vintar adapted into a screenplay. Jeffrey Caine (GoldenEye) rewrote Vintar's script.[29] Director Quentin Tarantino was approached in October 1999 to write and direct Iron Man.[30] With no deal made, Fox eventually sold the rights to New Line Cinema the following December.[31] By July 2000, the film was being written for the studio[32] by Ted Elliott, Terry Rossio,[29] and Tim McCanlies.[33] McCanlies's script used the idea of a Nick Fury cameo to set up his own film.[29] New Line entered talks with Joss Whedon, a fan of the character Iron Man, in June 2001 for the possibility of the director taking the helm.[34] In December 2002, McCanlies had turned in a completed script.[35]

"We worked with Michael Crichton's researchers to find a grounded realistic way to deal with the suit. The idea was he needed the suit to stay alive. He’s the same guy we used with Spider-Man 2 to come up with Doc Ock's inhibitor chips and what the arms are made of and how they work. [...] Mandarin was an Indonesian terrorist who masqueraded as a rich playboy who Tony knew."

—Alfred Gough on his draft for Nick Cassavetes's and New Line's aborted version[36]

In December 2004, the studio attached director Nick Cassavetes to the project for a target 2006 release.[37] After two years of unsuccessful development, and the deal with director Cassavetes falling through, New Line Cinema returned the film rights to Marvel. Screenplay drafts had been written by Alfred Gough, Miles Millar and David Hayter, but they were not retained. New Line's script pitted Iron Man against his father, who becomes War Machine.[38] In November 2005, Marvel Studios worked to start development from scratch,[39] and announced it as their first independent feature, as Iron Man was their only major character not depicted in live action.[5]

In April 2006, Jon Favreau was directing Iron Man with Arthur Marcum and Matt Holloway writing the script.[40] Mark Fergus and Hawk Ostby worked separately, with Favreau compiling both team's scripts together.[41] Favreau had wanted to work with Marvel producer Avi Arad on another film after the Daredevil adaptation.[5] Favreau celebrated getting the job by going on a diet, and lost seventy pounds.[10] The director found the opportunity to create a politically ambitious "ultimate spy movie" in Iron Man, citing inspiration from Tom Clancy, James Bond and RoboCop.[3] Favreau also described his approach as similar to an independent film, "[i]f Robert Altman had directed Superman",[5] and also cited Batman Begins as an inspiration.[42] Favreau changed the Vietnam War origin of the character to Afghanistan, as he did not want to do a period piece.[13] Choosing a villain was difficult for Favreau, who felt Iron Man's nemesis the Mandarin would not feel realistic, as the film's origin story would only service the science fiction of Iron Man's armor, and not the fantasy of the Mandarin's rings.[43] The decision to push him into the background is comparable to Sauron in The Lord of the Rings,[42] and Palpatine in the original Star Wars film.[43] Iron Monger was chosen as Favreau wanted Iron Man to face a giant enemy, akin to RoboCop 2. Crimson Dynamo was also a villain in early drafts in the script.[2]

Filming

Production was based at the Playa Vista in the former Hughes Company soundstages.[44] Favreau said he rejected the East Coast setting of the comic books as many superhero films were set there, and wanted to avoid repetition in his film.[13] For filming, Favreau preferred improvisation in dialogue scenes, calling back to his Altman influence. Jeff Bridges noted, "I know Jon is very interested in grounding it as much in reality as he possibly can."[45] Downey explained, "I've come in on a number of days and said, 'I've seen this in a movie before, but what if we do this?'"[10] For a scene where Stark holds a news conference, 400 extras were meant to stand, and the lighting had been organized to suit that. Downey suggested they sit down, and Favreau agreed.[10] Downey also created the line, "I don't like the weapon you don't have to fire. I like the weapon you have to fire only once. That's how dad did it, that's how America does it, and it's worked out pretty well so far."[8]

Filming began on March 12 2007,[46] with the first few weeks spent on Stark's captivity in Afghanistan.[47] The cave where Stark is imprisoned was a 150-200 yard long set, which was built with movable forks in the caverns to allow greater freedom for the film's crew.[13] Filming at Edwards Air Force Base began in mid-April,[48] and was completed on May 2.[49] Filming concluded on June 25 2007 at Caesars Palace in Las Vegas, Nevada.[50] Favreau, a newcomer to action films, remarked "I'm shocked that I [was] on schedule. I thought that there were going to be many curveballs." He hired "people who are good at creating action", so "the human story [felt] like it belongs to the comic book genre".[10]

Special effects

File:Ironmanfilmflight.jpg
The Iron Man suit showcased in the film was inspired by Adi Granov's art

Favreau wanted the film to be believable by showing the construction of the suit in its three stages.[13] Iron Man comic book artist Adi Granov created the suit design with Phil Saunders,[51] which was built by Stan Winston Studios.[52] Granov's designs were the primary inspiration for the film's design, and he came on board the film after he recognized his work on Jon Favreau's MySpace page.[42]

Robert Downey Jr. was involved with motion capture eight months after filming, for a realistic portrayal of Iron Man's movement.[53] On May 14 2007, Industrial Light & Magic was hired to create the bulk of the visual effects with additional work being completed by The Orphanage and The Embassy.[54] Skywalker Sound will manage the audio production, while EFilm will do color timing and mastering.[55]

Marketing

Marvel and Paramount are modelling their marketing campaign for Iron Man on that of Transformers.[56] Sega will release a video game.[57] A 30-second spot for the film played during a Super Bowl XLII break.[58] 6400 7-Eleven stores in the United States will help to promote the film, and LG Group has also made a deal with Paramount.[56] Hasbro has created figures of the Mark I and Mark III armor, as well as Titanium Man (who appears in the video game) and the World War Hulk armor.[59]

Worldwide, Burger King and Audi will help promote the film. Jon Favreau will direct an advert for the fast-food chain, as Michael Bay did for Transformers.[56] In the film, Tony Stark drives an Audi R8 as part of the studio's product placement deal with the automobile company Audi. Three other vehicles, the Audi S6 sedan, Audi S5 sports coupe and the Audi Q7 SUV, also appear in the film.[60] Audi will also create a tie-in website, as General Motors did for Transformers. In all, US$50 million will be spent by Iron Man's promotional partners.[56]

Sequel

Jon Favreau planned out Iron Man as the first in a trilogy, and has signed on all the original actors.[13] He feels that sequels could allow a latitude in tone,[8] and explore darker story elements such as alcoholism, which he intentionally set aside from the first film.[6] Favreau feels depicting Iron Man's nemesis, the Mandarin, will be challenging, as he finds the character (who was created as a metaphor for communism) dated.[8] Downey said he is so passionate for the character that he would make 15 sequels.[2]

In addition, Downey is reprising his role for a cameo appearance in The Incredible Hulk (2008).[61] Favreau has also expressed interest in directing Downey as the character in an Avengers movie.[62]

References

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