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On January 17, 2011, facing competition with the latest masa stations, the new tagline "Tugstugan Na!" was launched and the station adapted the "crazy fun" sound brand in the market. Mike Enriquez was replaced by Glenn F. Allona as program director/station manager, aiming Barangay LS to bring back the focus on the staple of FM Programming which is music.
On January 17, 2011, facing competition with the latest masa stations, the new tagline "Tugstugan Na!" was launched and the station adapted the "crazy fun" sound brand in the market. Mike Enriquez was replaced by Glenn F. Allona as program director/station manager, aiming Barangay LS to bring back the focus on the staple of FM Programming which is music.


[[image:New Barangay LS logo.jpg|125px|thumb|right|'''Barangay LS''' Logo (2014-2015)]]
On February 17, 2014, Barangay LS 97.1 was rebranded with reformatted programs, new jingle, a new logo & a new slogan called "Isang Bansa, Isang Barangay". Also, 14 provincial FM radio stations owned by Radio GMA formerly named as '''Campus Radio''' (including '''[[DYRT|99.5 RT]]''' for Cebu, '''[[DXRV|103.5 Wow FM]]''' for Davao and '''[[DYRU|Super Radyo DYRU 92.9]]''' for Kalibo) & June 15,2015 also added for 3 stations as, [[DYOU|Barangay 97.5 Tacloban]], [[DXYK|Barangay 99.7 Butuan]] & [[DXMJ|Barangay 97.1 Zamboanga]] finally adopted the '''Barangay FM''' branding (and DYRU was reformatted from a news & public affairs station into a Hot AC station to pave way for station's reformat; along with other FM stations). The network rebranding was made to compete with its rival FM radio network [[My Only Radio]], owned by the network's competitor [[ABS-CBN]], following the relaunch of [[DWRR-FM]] as MOR's flagship station seven months earlier (July 8, 2013). Following the relaunch, a TV commercial of '''Barangay FM''' featuring [[Alden Richards]], [[Pauleen Luna]] and [[Ryzza Mae Dizon]] was launched on March 24, 2014.<ref>{{cite web | url=http://www.mb.com.ph/what-makes-ruffa-gutierrez-beautiful/ | title=Barangay LS: One Country, One Barangay, One Sound | publisher=''[[Manila Bulletin]]'' | date=March 24, 2014 | accessdate=March 24, 2014 | author=Crispina Martinez-Belen}}</ref>
On February 17, 2014, Barangay LS 97.1 was rebranded with reformatted programs, new jingle, a new logo & a new slogan called "Isang Bansa, Isang Barangay". Also, 14 provincial FM radio stations owned by Radio GMA formerly named as '''Campus Radio''' (including '''[[DYRT|99.5 RT]]''' for Cebu, '''[[DXRV|103.5 Wow FM]]''' for Davao and '''[[DYRU|Super Radyo DYRU 92.9]]''' for Kalibo) & June 15,2015 also added for 3 stations as, [[DYOU|Barangay 97.5 Tacloban]], [[DXYK|Barangay 99.7 Butuan]] & [[DXMJ|Barangay 97.1 Zamboanga]] finally adopted the '''Barangay FM''' branding (and DYRU was reformatted from a news & public affairs station into a Hot AC station to pave way for station's reformat; along with other FM stations). The network rebranding was made to compete with its rival FM radio network [[My Only Radio]], owned by the network's competitor [[ABS-CBN]], following the relaunch of [[DWRR-FM]] as MOR's flagship station seven months earlier (July 8, 2013). Following the relaunch, a TV commercial of '''Barangay FM''' featuring [[Alden Richards]], [[Pauleen Luna]] and [[Ryzza Mae Dizon]] was launched on March 24, 2014.<ref>{{cite web | url=http://www.mb.com.ph/what-makes-ruffa-gutierrez-beautiful/ | title=Barangay LS: One Country, One Barangay, One Sound | publisher=''[[Manila Bulletin]]'' | date=March 24, 2014 | accessdate=March 24, 2014 | author=Crispina Martinez-Belen}}</ref>


Revision as of 02:59, 14 May 2016

For the Chicago based FM station, see WLS-FM.
DWLS (Barangay LS 97.1)
File:Barangay LS 97.1 Title Card.jpeg
Broadcast areaMega Manila, surrounding areas
Worldwide (online)
Frequency97.1 MHz
BrandingBarangay LS 97.1
Programming
FormatHot AC, OPM
Ownership
OwnerRadio GMA
GMA Super Radyo DZBB 594
History
First air date
1955 (on AM)
1976 (on FM)
Former call signs
DZXX (1955-1972)
Former frequencies
890 kHz (1955-1972)
Call sign meaning
Loreto Stewart
Technical information
ClassC, D, E
Power30,000 watts
ERP66,000 watts
Links
Websitewww.gmanetwork.com/radio/dwls

DWLS (97.1 FM) is a commercial radio station which broadcasts an OPM, Barangay and ISM (Informal Settler Music), and Hot AC format based in Diliman Quezon City. Since February 2014, it serves as the flagship FM station of Radio GMA Network Inc. (RGMA, a subsidiary of GMA Network Inc.) in the Philippines under the Barangay FM brand. [1] The station's studio is located at the GMA Network Center, EDSA corner Timog Avenue, Diliman, Quezon City, and its transmitter is located at Barangay Culiat, Tandang Sora, Quezon City, Philippines.

History

DZXX (1955–1972)

It first aired in 1955, when "Uncle Bob" Stewart opened the DZXX-AM 890 kHz station, the first pop music station in the country on AM format.

97.1 WLS-FM (1976–1992)

In 1976, GMA launched DWLS-FM on 97.1 as a jazz-formatted station. It lasted until February 28, 1986, a few days after the EDSA Revolution when The Giant 97.1 WLS-FM was born and CHR format is introduced.

Campus Radio 97.1 (1992–2007)

When GMA was renamed as the "Rainbow Satellite Network" in the early 1992, the station was reformatted on April 30, 1992 as Campus Radio 97.1 WLS-FM. This was to target teens & early adults. Its notable programs were the longest-running program on the station, "Top 20 at 12": where the top 20 songs of the day were counted down in the mold of BBC Radio 1's The Official Chart Show at noontime, and "Campus Aircheck", an institution of sorts for aspiring DJs to get hired by Campus Radio, touted as "the first school on the air".

Barangay LS (2008-present)

Barangay LS Logo (2009-2011)

Last January 16, 2008 at around 6 pm, the station launched its new tagline, Ayos!, which is also the tagline for RGMA's provincial Campus Radio stations. That same day, almost all of the station's current jocks who were also from the former Campus Radio format, and after years of loyal service to the GMA Network, were summarily dismissed by Mike Enriquez and replaced unceremoniously by jocks from RGMA provincial radio stations as well as jocks from other masa stations. Choosing to ignore the veteran staff's improving ratings, Enriquez deemed them unfit to take the format to number one overall in the masa ratings game.

Barangay LS Logo (2011-2014)

On January 17, 2011, facing competition with the latest masa stations, the new tagline "Tugstugan Na!" was launched and the station adapted the "crazy fun" sound brand in the market. Mike Enriquez was replaced by Glenn F. Allona as program director/station manager, aiming Barangay LS to bring back the focus on the staple of FM Programming which is music.

Barangay LS Logo (2014-2015)

On February 17, 2014, Barangay LS 97.1 was rebranded with reformatted programs, new jingle, a new logo & a new slogan called "Isang Bansa, Isang Barangay". Also, 14 provincial FM radio stations owned by Radio GMA formerly named as Campus Radio (including 99.5 RT for Cebu, 103.5 Wow FM for Davao and Super Radyo DYRU 92.9 for Kalibo) & June 15,2015 also added for 3 stations as, Barangay 97.5 Tacloban, Barangay 99.7 Butuan & Barangay 97.1 Zamboanga finally adopted the Barangay FM branding (and DYRU was reformatted from a news & public affairs station into a Hot AC station to pave way for station's reformat; along with other FM stations). The network rebranding was made to compete with its rival FM radio network My Only Radio, owned by the network's competitor ABS-CBN, following the relaunch of DWRR-FM as MOR's flagship station seven months earlier (July 8, 2013). Following the relaunch, a TV commercial of Barangay FM featuring Alden Richards, Pauleen Luna and Ryzza Mae Dizon was launched on March 24, 2014.[2]

Programs (with DJ's)

Nationwide programming

Non-Nationwide programming

  • Hoy Pinoy! with Papa Baldo
  • Radyo Nobela with Papa Dudut
    • Radyo Nobela Linggo with Papa Marky
  • Sikat sa Barangay with Mama Belle
  • Talk to Papa with Papa Kiko, and Mama Emma
  • Three Play with Papa Obet
    • Three Play Sabado with Mama Emma
  • The Daily Top 3 with Ate Liza
    • Saturday Top 3
  • Talk Back with Papa Marky
  • Balita Sa Barangay with Papa Carlo and Chikotita
  • Barangay All Star Request with Papa Baldo
  • The Big 10 Countdown with Mama Belle
  • Bida Sa Barangay Weekend with Papa Carlo
  • Barangay Love Songs with Papa Obet
  • Ora Kanto Mismo with Papa Kiko

RGMA Stations in the Philippines

Further information: RGMA radio stations

See also

References

  1. ^ "Official 'About' page for GMA Network". GMA Network. Retrieved 2008-08-16. GMA-7 cruises the airwaves through dzBB-AM and dwLS-FM in Manila and in 22 other radio stations throughout the country. In 2007, the company has reformatted its flagship station DWLS-FM as "Barangay LS Forever!"
  2. ^ Crispina Martinez-Belen (March 24, 2014). "Barangay LS: One Country, One Barangay, One Sound". Manila Bulletin. Retrieved March 24, 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)

External links

Retrieved from "https://en.wikipedia.org/w/index.php?title=DWLS&oldid=720160027"