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Prezi

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Prezi
File:Prezi logo.jpg
Type of site
Presentation
Available inEnglish
URLprezi.com

Prezi is a cloud-based (SaaS) presentation software and storytelling tool for exploring and sharing ideas upon a virtual canvas. Prezi is distinguished by its Zooming User Interface (ZUI), which enables users to zoom in and out of their presentation media. Prezi allows users to display and navigate through information within a 2.5D space on the Z-axis.

Prezi is used as platform for bridging linear and non-linear information, and as a tool for both for free-form brainstorming and structured presentation. Text, images, videos and other presentation media are placed upon the canvas, and can be grouped together in frames. Users then designate the relative size and position between all presentation objects and may pan and zoom in and between these objects. For linear presentations, users can construct a prescribed navigation path.

Prezi was initially developed by Hungarian architect Adam Somlai-Fischer as an architectural visualization tool. Prezi’s stated mission is to “make sharing ideas more interesting”, and it is intended to be an intuitive tool to develop and share ideas as a visual narrative.


History

Adam Somlai-Fischer is an architect and visual artist who has worked with zooming presentations since 2001[1] found that a Zooming User Interface (ZUI) enabled him to explore the "big picture" overview of a floor plan or installation and then zoom into the detail. Because there existed no commercially available zooming presentation editor at the time, each ZUI presentation he developed had to be coded by hand.

In 2007, Budapest University of Technology professor Peter Halacsy convinced Adam to develop a publicly-available ZUI editor. After creating a prototype, they recruited a third entrepreneur, Peter Arvai, to join as CEO— to help launch the product and company.

Prezi was launched in April 2009 from Budapest, leading to an investment from TED Conferences and Sunstone Capital.[2] The San Francisco office was established in November 2009. Prezi hired Head of Marketing Drew Banks, and CFO Joel Onodera, in 2011.

Products and features

Prezi ZUI

The Prezi online and offline ZUI editors feature an unconventional tool palette.

• “Pan & Zoom” Prezi’s panning and zooming navigation give it a more cinematic feel than two-dimensional presentation software.

• The “Prezi Zebra”, named for its striped appearance (Prezi’s logo is a former version of the Zebra) is an object manipulation icon that lets you size, rotate, or edit an object.

• The “Prezi canvas” is an open space upon which the users places and navigates between text, images, videos, and other presentation media.

• A “Frame" is a UI construct that groups presentation media together as a single presentation object.

• A "Path" is a navigational sequence that connects presentation objects for the purposes of structuring a linear presentation.

Prezi Desktop

Prezi Desktop[3] allows Prezi Pro or Edu Pro subscribers to work off-line and create and save their presentations on their own Windows, Mac or Linux systems.

Prezi Meeting

Prezi Meeting is an online collaboration feature that allows up to ten people (co-located or geographically separated) to co-edit and show their prezis in real time. Users participate in a prezi simultaneously, and each is visually represented in the presentation window by a small Prezi avatar. Prezi Meeting is included in all license types.

Prezi Viewer for iPad

Prezi Viewer[4] is an app developed for the iPad for viewing prezis created on one's Prezi online account. The iPad touchscreen and multi-touch UI enables users to pan, and pinch to zoom in or out or their prezi media.


Uses

Business and conferences

As a presentation and public speaking medium, Prezi is frequently used an alternative to slide shows and PowerPoint.The product has been used by numerous leadering voices in business and politics to share and explore their ideas. Notably, The World Economic Forum is currently using Prezi as part of its presentation and media strategy.[5]

Many TED Conference speakers have used Prezi, including TED curator Chris Anderson, who used a prezi for his acclaimed TEDGlobal 2010 presentation: How Web Video Powers Global Innovation.[6] Michael Chasen, President/CEO of Blackboard, Inc. used Prezi to deliver the keynote their BbWorld 2011 annual users' conference.[7]

Education

Teachers and school systems worldwide--from kindergarten to university--are increasingly employing Prezi to augment and enhance their pedagogy. There is significant academic research into Prezi’s ability to facilitate different learning styles.[8] In primary education, Prezi is often used as an interactive medium to bridge non-linear exploratory learning and more-linear instructional learning. [9] In higher education, Prezi is used to present complex thoughts, narratives or other visual information.

Prezi is also being used in the realms of e-learning and edutainment.[10]

Notable Educational Cases: The Dwight School in New York City, Stanford University d.school[11],[12] Harvard University, Discovery Education, Institute for the Future.

Information visualization

Prezi is also a tool for visualising information online. Architects and visual design professionals use Prezi to showcase their work, and as a useful tool for design thinking. Media organizations use Prezi to help their readers navigate visual information. In July 2011, The Guardian (UK) used Prezi to publish a new World Map graphic on their website, which educated their readers on the newly independent South Sudan.[13]

Additional uses

Initially developed by founder Adam Somlai-Fischer to show large architectural drawings and details, Prezi has many diverse applications for the visualisation and presentation of information including:

• Data visualisation

• Complex systems, process diagrams, and network diagrams

• In the realm of cognitive sciences, as a mind-mapping tool.

• Collaborative design

• Résumés and portfolios

• E-cards and other individual expressions of creativity


Prezi vs. Powerpoint

Prezi PowerPoint
Non-linear navigation linear navigation
Map layout Slide stack layout
View change by zoom/pan View change by reveal
Web-based Computer-based
Limited printing options Multiple printing options

Platform compatibility

Prezi is developed in Adobe Flash and Adobe AIR and is therefore compatible with most modern computers and web browsers.

Revenue model

Prezi uses the freemium model. Customers who use the free Prezi Public license must publish their work on the Prezi.com website, which is publicly viewable. Customers who pay for a Prezi Enjoy or Prezi Pro can make their prezis private. Only Pro license users have access to Prezi Desktop, which enables offline editing. Prezi also offers a special education license for students and educators.

Criticism

Some users have criticized Prezi’s “zooming user interface (ZUI),” claiming it to induce nausea. The company has acknowledged this potential effect and offers tutorials with recommendations for wiser use of layout to avoid this excessive visual stimulation.[14]

Others have criticized the Prezi’s lack of font and color options.

Prezi has some detractors in the presentation community. Notably, Presentation Zen author Garr Reynolds once stated that he has never seen a good presentation using Prezi.[15] However, in a later post, he refers to Chris Anderson’s talk at TED Global 2010, which featured Prezi, as one of the best TED talks ever.[16]

Press

Prezi has been mentioned in several notable media organizations. These include: New York Times, Mashable, PC Mag,[17] PC World, ReadWriteWeb[18], TechCrunch, VentureBeat, US News & World Report and Forbes[19].

See also

References

  1. ^ . Adam http://www.aether.hu/about-adam-somlai-fischer
  2. ^ http://www.linkedin.com/company/prezi
  3. ^ http://prezi.com/desktop/
  4. ^ http://prezi.com/ipad/
  5. ^ http://blog.prezi.com/2009/11/03/how-to-create-a-good-prezi-for-the-world-economic-forum/
  6. ^ http://www.youtube.com/watch?v=X6Zo53M0lcY&playnext=1&list=PL94B5E5DD92C50B81
  7. ^ http://www.youtube.com/watch?v=rlGA9_p_--c
  8. ^ http://www.youtube.com/watch?v=m5kAOE3x1aY
  9. ^ http://www.youtube.com/watch?v=TK
  10. ^ http://www.youtube.com/watch?v=s7nDT_KgPpk
  11. ^ http://cityroom.blogs.nytimes.com/2011/06/21/at-a-private-school-virtual-learning-and-the-rock/
  12. ^ http://prezi.com/gmbjcmpwnyxb/dschool/
  13. ^ http://www.guardian.co.uk/news/datablog/interactive/2011/jul/08/world-map-new-south-sudan
  14. ^ http://prezi.com/learn/grouping-and-layering/
  15. ^ http://garr.posterous.com/have-you-ever-seen-a-great-talk-given-with-th
  16. ^ http://garr.posterous.com/on-train-to-tokyo-watching-one-of-the-best-te
  17. ^ http://www.pcmag.com/slideshow/story/263602/ten-essential-business-tools/1
  18. ^ http://www.readwriteweb.com/archives/view_your_prezi_presentations_anywhere_via_new_ipa.php
  19. ^ http://blogs.forbes.com/work-in-progress/2011/03/23/stand-out-from-competitors-with-prezi-presentations/
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