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Akwaaba African Travel Market

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Akwaaba African Travel Market
Where Africa meets the world
StatusActive
GenreExhibitions, conference, workshops and awards.
FrequencyAnnually
Location(s)Lagos, Nigeria
Years active2005- present
ParticipantsAfrican countries, airlines, hotels, resorts, tourism boards, national parks, transport companies, destination marketers, travel and tour operators
Attendance10,000
Organized byAkwaaba Travel Market Limited
Websiteafricantravelmarkets.com

Akwaaba African Travel Market (AFTM) is an international travel, tourism and hospitality event organized annually in Lagos, Nigeria[1]aimed at businesses, investors, governments decision - makers and buyers in the industry, providing business opportunities, industry news and showcasing products in Africa and around the world.[2] It serves as a platform to trade and network. Akwaaba African Travel Market is widely seen as the main designated travel market in Africa.[3][4]

File:At Akwaaba African Travel Market.JPG
At Akwaaba African Travel Market

The first Akwaaba African Travel Market (AFTM) was held in Lagos in 2005.[5]

In 2005, from the participation of two countries, Ghana and Sao Tome, coming to Nigeria for the event in the debut year in 2005,[6] the event has grown over the years with increasing number of active exhibitors within and outside Africa, with over 20 participating countries, about 10,000[7]attendance and having partnerships with Africa countries tourism boards,[8] World Tourism Organization UNWTO, Africa Travel Association (ATA), Kwanza Trade Marketing of Dubai, African Business Travel Association (ABTA), International Tourism Trade Fair Association (ITTFA) and International Air Transport Association (IATA). [9][10]

As quoted by Akwaaba African Travel Market organizer, Ikechi Uko: "The fair has opened the door to Nigeria and Africa tourism markets and served as a platform for exchange of cultural and tourism potentials among participating countries".[11][12]

Recognition

South Africa used Akwaaba African Travel market as a reaching platform to bridge her gap with Nigeria. According to the South African Tourism (SAT) "During Akwaaba, we officially announced our partnership with the National Association of Nigeria Travel Agencies (NANTA), who will help boost tourist arrivals growth from Nigeria to South Africa by developing a range of packages to suit the Nigerian travelers". [13]

File:Ikechi Uko at AKWAABA event.jpg
At Akwaaba event.L-R- Otunba Runsewe,( NTDC former DG), Olusegun Obasanjo ( Nigeria former president), Dawda Jawara ( Gambia former president), Danny Jordaan, Ikechi Uko and Obioma Liyel Imoke

Lagos state, Nigeria endorsed Akwaaba African Travel market as the official designated travel event in Lagos state. "This is in fulfillment of the state government promise to announce a yearly calendar of events to guide programming , visiting tourists and visitor’s decisions". - Lagos State Ministry for Tourism, Arts and Culture.[14] [15] [16][17]

In line with IATA's objective, to foster connectivity in Africa in the industry, Akwaaba African Travel Market (AFTM) partnered with International Air Transport Association (IATA) to organize an Edition of Aviation Day at Akwaaba.

References

  1. ^ Mabel Benson"13th Akwaaba African Travel Market opens on September 10"This Day 8 September 2017. Retrieved on 27 May 2019.
  2. ^ Kelvin Osa Okunbor"Tourism: 15 Travel Companies to showcase at Akwaaba African Travel Market"The Nation (Nigeria) 21 August 2018. Retrieved 27 May 2019
  3. ^ "Akwaaba travel fair brings the world to Nigeria", Vanguard (Nigeria), 22 October 2009 . Retrieved on 6 September 2018.
  4. ^ "Akwaaba African Travel Market Becoming Continent's Most Influential Show". Thisday live. 5 November 2016.
  5. ^ Yunus S. Saliu "The Fourth Edition of Akwaaba Travel Market Lagos" The Daily Observer Archived 2015-11-22 at the Wayback Machine, 11 July 2008. Retrieved on 21 November 2015.
  6. ^ "PHOTOS: Food, culture, tourism at 14th Akwaaba African Travel Market", 11 September 2018. Retrieved on 27 May 2019.
  7. ^ "Aviation Women To Honour Koki At Akwaaba",August 15, 2014. Retrieved on 27 May 2019
  8. ^ "Akwaaba Travel Market, ADWT Partner On Africa Diaspora Tourism"The Daily Independent (Lagos newspaper), October 18, 2018. Retrieved 27 May 2019.
  9. ^ Emeka Umejei "Akwaaba’13: Sustaining the tempo of west Africa market" Archived 2015-11-22 at the Wayback Machine,Daily Independent, 11 October 2013. Retrieved on 21 November 2015.
  10. ^ "Akwaaba African Travel Market", Osun Defender, 23 October 2012. Retrieved on 21 November 2015.
  11. ^ "Travelstart Nigeria To Attend AKWAABA 2015", 2 September 2015. Retrieved on 21 November 2015.
  12. ^ "Minister Declares Akwaaba 2014 Open" Archived 2015-11-22 at the Wayback Machine, Leadership (newspaper), 27 October 2014. Retrieved on 21 November 2015
  13. ^ "SA Tourism cements trade partnership on the Africa continent"
  14. ^ Olusegun Koiki [ https://independent.ng/lagos-state-govt-partners-14th-akwaaba-african-travel-market/ "Lagos State Govt. partners 14th Akwaaba African Travel Market"], The Daily Independent, 4 September 2018 . Retrieved on 6 September 2018.
  15. ^ "Lagos state adopts Akwaaba African Travel Market as official event", New Telegraph, 6 March 2018 . Retrieved on 6 September 2018.
  16. ^ "Lagos plans big for ‘Akwaaba’", This Day, 5 September 2018 . Retrieved on 6 September 2018.
  17. ^ " Akwaaba African Travel Market 2015", Retrieved on 21 November 2015.

EXTERNAL LINKS

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