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Krizia

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Krizia
IndustryLuxury Fashion
Founded1954; 70 years ago (1954)
Milan, Italy
FounderMariuccia Mandelli
Headquarters
Milan
,
Italy
Area served
Worldwide
ProductsWomen’s ready-to-wear, accessories, Fashion Jewelry, Leather goods, shoes, perfumes
Websitewww.krizia.it

Krizia is a designer label and manufacturer of ladies' handbags, clothing, footwear and perfumes.[1] The ready-to-wear fashion label was established by Mariuccia Mandelli (31 January 1925 – 6 December 2015[2]), a designer and entrepreneur, in 1954 in Milan, Italy.[3] She unveiled her first black-and-white collection at the Palazzo Pitti in Florence, Italy, in 1964, which earned her a Critica della Moda award.[3] Under Mandelli, Krizia rapidly expanded during the 1960s and 1970s.[3] In 1971, Krizia released a version of shorts cut "very short", an early form of hot pants.[3]

At its height, in the 1990s, the fashion house was doing half a billion dollars of annual business.[4] It was while at the helm of Krizia that Mandelli introduced the high fashion world to hot pants.[5][6]

In February 2014, Shenzhen Marisfrolg, a Chinese corporation, bought Krizia and Mandelli stepped down from a leadership role.[7]

See also

References

  1. ^ "Krizia S.p.A." New York Magazine. Retrieved 25 May 2012.
  2. ^ "Krizia Fashion Brand Founder Maria Mandelli Dies at 90". The Business of Fashion. 2015-12-07. Retrieved 2020-03-31.
  3. ^ a b c d "Mariuccia Mandelli obituary". The Guardian. 2015-12-13. Retrieved 2016-01-04.
  4. ^ Fox, Margalit (7 December 2015). "Mariuccia Mandelli, Italian Fashion Designer, Dies at 90". New York Times. Retrieved 18 December 2015.
  5. ^ Mariuccia Mandelli obituary, nymag.com; accessed 25 December 2015.
  6. ^ "Collections". Krizia. Archived from the original on 27 June 2012. Retrieved 25 May 2012.
  7. ^ Luisa Zargani (24 February 2014). "Italy's Krizia Brand Sold to China's Shenzhen Marisfrolg". WWD. Retrieved 24 February 2014.
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