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Agoda logo.png
Type of site
Booking service
Available in 38 languages
Founded January 2005; 12 years ago (2005-01)[1]
Headquarters Singapore
Industry Online Travel Agency
Slogan(s) Smarter hotel booking
Commercial Yes
Current status Online
Agoda Company Pte Ltd
Industry Travel
Headquarters Singapore [2]
Key people
  • Robert Rosenstein (CEO)
  • John Brown (COO)
  • Yaron Zeidman (CTO)
  • Omri Morgenshtern (CPO)
  • Richard Holder (CFO)
  • Ron Hoffman (Head of Content)
  • Ulf Waschbusch (Head of Mobile)
  • Tom Thomas (General Counsel)
Parent The Priceline Group
Website Agoda is a travel fare aggregator website and travel metasearch engine. The website is owned by a subsidiary of The Priceline Group.

The website available in 40 languages, also providing 24/7 customer support using a voice recorder.[1] Agoda’s network includes more than 125,000 hotels worldwide and has major operations in Hong Kong, Bangkok, and Singapore, plus a growing global presence.[3]

How it works[edit]

In addition to airfares, the website allows users to book various types of lodging, including hotels, bed and breakfast, seaside resorts, rest houses, and homestays.[4][5][6][7]

The company collects upfront payment for room nights booked on the company’s website or mobile app, an approach known as the Merchant Model in the online travel industry.[8]

The company specializes in providing discounted room rates and offers a “Best Price Guarantee”, which promises to match or beat lower prices offered by other vendors.[9][10][11]


Agoda was originally established in Thailand. In 2007, The Priceline Group acquired Agoda Company Pte Ltd.[12]

Mobile app[edit]

The company launched its mobile app in 2011. Supported on Android and iOS devices, the app offers full booking functionality in multiple languages.[13]

Timeshare memberships in Indonesia[edit]

In 2012, Agoda announced that is venturing into the purchase of timeshare memberships for inventory in Indoneasia.[14]

Loyalty program[edit]

The company launched a loyalty program in 2016.[15]

Allegations of tax evasion in Vietnam[edit]

In 2016, the company was accused of evading taxes in Vietnam.[16]


  1. ^ a b Agoda: About Us
  2. ^ "Agoda Co Pte Ltd". Bloomberg L.P. 
  3. ^ "Agoda Company Page". 
  4. ^ "The Most Popular Online Booking Sites in Travel, 2014 Edition". Skift. 17 June 2014. Retrieved 3 November 2015. 
  5. ^ "Booking Hotels in Asia? How to Plan". New York Times. 13 March 2013. Retrieved 31 March 2014. 
  6. ^ "Hotel booking websites: The Face Off". Free Malaysia Today. 25 February 2014. Retrieved 31 March 2014. 
  7. ^ "Most popular online booking sites for travellers". CNN. 12 November 2013. Retrieved 3 November 2015. 
  8. ^ "Priceline: Why the online agency model still works for us especially in Asia-Pacific". Tnooz. June 2012. Retrieved 31 March 2014. 
  9. ^ "Saving money on a trip to Asia". New York Times. 16 March 2011. Retrieved 31 March 2014. 
  10. ^ "Hotel booking websites: The Face Off". Free Malaysia Today. 25 February 2014. Retrieved 31 March 2014. 
  11. ^ "How to get holiday luxury for less". The Sunday Times. 7 February 2010. Retrieved 31 March 2014. 
  12. ^ "Priceline acquires Asian online hotel reservation service co Agoda". Reuters. 8 November 2007. Retrieved 31 March 2014. 
  13. ^ " launches Android App for easy mobile hotel booking". 10 September 2011. Retrieved 31 March 2014. 
  14. ^ " set on penetrating the Indonesian market through localisation". 26 May 2012. Retrieved 31 March 2014. 
  15. ^ "Agoda Launches Loyalty Program – PointsMAX". 16 September 2016. 
  16. ^ " accused of tax evasion". 9 December 2016.