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Cosmic Crisp

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Cosmic Crisp
Several red apples on a branch, amongst green leaves
GenusMalus
SpeciesMalus domestica
Hybrid parentage'Honeycrisp' × 'Enterprise'
Cultivar'Cosmic Crisp'
OriginUnited States, Washington State University Tree Fruit Research and Extension Center, Wenatchee

Cosmic Crisp is an American apple with the variety designation WA 38. The breeding was started in 1997 at Washington State University (WSU) Tree Fruit Research and Extension Center in Wenatchee, Washington. Cosmic Crisp combines the best features of the existing Honeycrisp and Enterprise apples. In breeding the variety, the focus was not on the appearance, but on durability and shelf life. Cosmic Crisp is characterized mainly by uniform coloration, firm flesh and an improved shelf life.[1] It is the first widely grown apple variety developed in Washington.[2]

The variety was first planted for commercial use in spring 2017, with 12 million trees pre-ordered by Washington state orchards.[3] The variety was initially only available to Washington growers, and will remain limited to them for at least ten years. Interest was so high the seedlings initially had to be distributed to apple farmers in a lottery held in 2014.[4][2] Lawsuits emerged between WSU and a Seattle spinoff that the university claimed distributed over 100,000 seedlings improperly.[5][6]

The apple ripens at the same time as Red Delicious and is expected to replace a large part of the Red Delicious stocks. Cosmic Crisp will be available to consumers in 2019,[7] after 20 years of development.[8][9]

The New York Times described the apple as "dramatically dark, richly flavored and explosively crisp and juicy", making it "the most promising and important apple of the future".[10] Food Republic called it "firmer than the Honeycrisp, but not too firm. And it is high in both sugar and acidity, making it far superior to the Red Delicious, Gala and Fuji varieties as well."[11] Northwest Public Radio notes that Washington state, which produces 70% of America's apples, is betting that the apple will "conquer" the market when it reaches supermarket shelves in 2019.[12]

A $10 million consumer launch of the product with a campaign called "imagine the possibilities" is funded by Washington State agriculture promotion funds through Washington Apple Commission and other agencies.[2] It is said to be the largest campaign in apple industry history,[13] and will include payments to social media influencers.[14]

References

  1. ^ Ferolito, Phil (19 May 2016). "Cosmic Crisp getting an out-of-this-world reception from apple growers, breeders". Retrieved 28 September 2016.
  2. ^ a b c Baker, M. Sharon (November 24, 2017), "The Next Big Apple Variety Was Bred for Deliciousness in Washington", Seattle Business
  3. ^ Charles, Dan (May 2, 2017). "Washington Apple Growers Sink Their Teeth Into The New Cosmic Crisp". NPR.org. Retrieved June 12, 2017.
  4. ^ Wheat, Dan (December 3, 2013). "Yakima firm to help with new apple variety". Capital Press.
  5. ^ 'Cosmic Crisp' conflict: Washington State University sues its own spinoff in dispute over 'apple of the future', Taylor Soper, Geekwire, March 2018
  6. ^ Meyers, Donald W. (April 18, 2018). "Apple controversy: Who can sell Cosmic Crisp trees?". Yakima Herald.
  7. ^ "The Facts". Cosmic Crisp. Retrieved 3 November 2016.
  8. ^ "Out of this world: New breed of apple called 'Cosmic Crisp' to debut, after being developed in a lab over 20 years". The Associated Press. 26 February 2016. Retrieved 1 November 2016 – via Daily Mail.
  9. ^ Eddy, David (8 October 2014). "Washington State University Names Growers Of New Apple Trees". Growing Produce. Retrieved 1 November 2016.
  10. ^ Karp, David (3 November 2015). "Beyond the Honeycrisp Apple". New York Times. Retrieved 1 November 2016.
  11. ^ "Meet The Cosmic Crisp, The Apple Of The Future". Food Republic. 4 November 2015. Retrieved 1 November 2016.
  12. ^ Bartlett, Max (24 November 2015). "There's A Lot Of Buzz About The Cosmic Crisp... Hitting Shelves In 2019". NWPR. Retrieved 1 November 2016.
  13. ^ Bloomberg, Kate Krader (January 2, 2019). "The search for the next Honeycrisp apple". The Gazette. Colorado Springs. Retrieved 2019-03-10.
  14. ^ Chris Koger (December 7, 2018), "Cosmic Crisp apples to launch with $10 million campaign", Produce Market Guide

Further reading