Ditto Music

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Ditto Music
GenreOnline distribution, Record label
FounderLee Parsons, Matt Parsons
Area served
Key people
Lee Parsons
Matt Parsons
ProductsRecord Label Services, Online Delivery (Music)
ServicesRecord Label Services and On-demand music distribution
Number of employees
WebsiteDitto Music Website

Ditto Music (stylized as DI++O) is an online music distribution company. It distributes music to 160 digital music stores, including Spotify, iTunes, Google Play, Amazon, VEVO, Apple Music, Beatport, Deezer and Shazam[1][2]

Ditto Music currently operates from its head office in Liverpool, with other offices based in London, Nashville, New York, Melbourne, France, Italy, Spain, Sweden, India, Mexico, Brazil and the Philippines.[3]


Ditto Music was started by Matt and Lee Parsons who were previously in bands themselves. Ditto's first artist was released on December 25, 2005.

In January 2007 Ditto Music distributed “Blag, Steal & Borrow” by Essex band Koopa, which entered into the UK Top 40, making it the first chart hit by an unsigned band,[4] this achievement is in the Guinness Book Of World Records[5] Ditto Music have achieved 11 UK Top 40 hits with unsigned artists to date,[6] founded 6,000 record labels, were the first to put an unsigned band on Spotify and have openly spoken out supporting artists' rights.[7][8][9]

Ditto Music opened their US office in Nashville Tennessee in February 2011[10] and have subsequently been nominated for awards at the International Trade Awards [11] and 'International Business of The Year'.[12] Ditto opened their Australian office in Melbourne in May 2013. Other accolades include RECSS Customer Support Award for 'Best Online Service Provider'[13] and a nomination for 'Best Distribution Team' at the 2013 Music Week Awards.[14]

In August 2015, Ditto Music launched Record Label in a Box, a product containing the digital and physical tools needed to set up and run an independent record label.[15] [16]

Ditto Music was also nominated for Best Label/Artist Services Company at the Music Week Awards in 2017 and 2018. [17] [18]

Following rapid growth and the opening of new worldwide headquarters, Ditto Music was named as one of Britain's fastest growing companies on The Sunday Times Fast Track 100 list for 2017 [19] and SME Export Track 100 list for 2018. [20]


Ditto’s main distribution service offers unlimited releases to all major online stores on an annual subscription basis starting from £19 per year. The company operates non-exclusive deals with artists keeping 100% of their royalty earnings. [21]

Alongside its core music distribution service, Ditto Music also offers record label services including PR, social media and playlist pitching to independent artists. [22]

Notable musicians[edit]

Ditto Music distributes music for more than 150,000 independent artists globally, working with artists at all stages of their careers and across all genres. Notable artists who have released music through Ditto Music include Ed Sheeran, Dodie, Sam Smith, Royal Blood, Yxng Bane, Stormzy and Chance the Rapper. [23]


In a 2014 article titled "We Asked Ditto Music If They Pay Mechanical Royalties. This Is What They Said…" published on digitalmusicnews.com[24], writer and musician Ari Herstand published claims that Ditto Music has failed to pay mechanical royalties owed to artists who have used their online distribution services. The article included excerpts from an email allegedly sent to Ari from Lee Parson's that ignored Ari's inquiry into Ditto Music's failure to pay artists, instead threatening Ari with a libel lawsuit.

Responses to the article included numerous commenters and Ditto artists who had failed to receive payouts from album sales, as well as users who had had bad experience with Ditto's staff and support team and a lack of professionalism. In a matter of months after the article was published, both Parsons brothers had responded to various claims in the comment section with abuse and threats.[25]


  1. ^ "Sell your music at Ditto Music". Ditto Music. Retrieved 2018-09-17.
  2. ^ "How to get your band on Spotify". Wired. Retrieved 2017-03-03.
  3. ^ "Ditto Music expands with 12 new global offices". Music Business Worldwide. Retrieved 2018-09-17.
  4. ^ "Entertainment | Unsigned band make chart history". BBC News. 2007-01-14. Retrieved 2013-05-28.
  5. ^ First unsigned band to reach the Top 40 on the UK singles chart. Guinness World Records (2007-01-14). Retrieved on 2015-09-26.
  6. ^ "Ditto Music Artist Box Bottom Signs Record Deal With Ndubz Record Label "All Around The World"". Mi2N.com. 2011-08-18. Retrieved 2013-05-28.
  7. ^ "I'm a Music Industry CEO. And I Think Sonicbids Made Millions by Exploiting Struggling Artists". Digital Music News. Archived from the original on 2013-05-18. Retrieved 2013-05-28.
  8. ^ "Sick of Free? Spotify Pays 3 Times More on Premium Streams". Digital Music News. Archived from the original on 2013-03-10. Retrieved 2013-05-28.
  9. ^ "Ditto Music Is Now Offering Free, Emergency Accounts to Tunecore Artists". Digital Music News. Archived from the original on 2012-05-01. Retrieved 2013-05-28.
  10. ^ "Ditto Music finds digital niche helping unsigned artists get heard | Tune In Music City | The Tennessean". Blogs.tennessean.com. 2012-12-12. Retrieved 2013-05-28.
  11. ^ "Insider News North West – Insider International Trade Awards shortlist revealed". Insidermedia.com. Retrieved 2013-05-28.
  12. ^ "News Detail". E3businessawards.co.uk. 2012-12-11. Retrieved 2013-05-28.
  13. ^ "Recognition for Excellence in Customer Support and Service". Supportawards.org. Retrieved 2013-05-28.
  14. ^ Hart, Tina. "Awards 2013 finalists revealed". Music Week. Retrieved 2013-05-28.
  15. ^ "Record Label in a Box hits all the right notes". The Times. Retrieved 2017-03-03.
  16. ^ "You Can Now Buy Your Own Record Label in a Box". Forbes.com. Retrieved 2017-03-03.
  17. ^ "2017 Music Week Awards: And the nominees are..." Music Week. Retrieved 2017-03-03.
  18. ^ "2018 Music Week Awards: And the nominees are..." Music Week. Retrieved 2018-03-01.
  19. ^ "Fast Track 100 League Table 2017". Fast Track. Retrieved 2018-03-01.
  20. ^ "SME Export Track 100 League Table 2018". Fast Track. Retrieved 2018-03-01.
  21. ^ "Ditto Music pricing". Ditto Music. Retrieved 2018-09-17.
  22. ^ "Ditto Music promotional services". Ditto Music. Retrieved 2018-09-17.
  23. ^ "A lot of artists end up frustrated if they sign away their independence". Music Business Worldwide. Retrieved 2018-09-17.
  24. ^ http://www.digitalmusicnews.com/
  25. ^ "We Asked Ditto Music If They Pay Mechanical Royalties. This Is What They Said..." Digital Music News. 2014-10-08. Retrieved 2017-04-05.