KSKY

Not to be confused with Album Oriented Rock (AOR) radio station KSQY in Deadwood, South Dakota with the same "K-SKY" branding.

KSKY

Balch Springs, Texas
Broadcast area	Dallas/Fort Worth Metroplex
Frequency	660 kHz
Branding	"660 AM The Answer"
Programming
Format	News/Talk
Ownership
Owner	Salem Communications (Bison Media, Inc.)
Sister stations	KEXB, KLTY-FM, KWRD-FM, KTNO, K273BJ
History
First air date	September 28, 1941
Call sign meaning	from the skyroof of the Hotel Stoneleigh
Technical information
Facility ID	6591 (660 AM)
Class	B
Power	20,000 Watts (Daytime) 700 Watts (Nighttime)
Transmitter coordinates	33°02′27″N 96°56′51″W
Links
Website	660amtheanswer.com

KSKY is an AM radio station in the Dallas/Fort Worth Metroplex under ownership of Salem Communications with a talk format which generally favors views that are politically, culturally, and economically conservative or libertarian. KSKY broadcasts on 660 kHz in AM Stereo.

History

KSKY was first established on September 28, 1941 by Chilton Radio Corp. with an Entertainment format and in 1963, Chilton sold KSKY. Prior to the sale, it flipped to a Christian format, which was longest running up until 2004 when it made its final switch to conservative talk. KSKY was sold to Salem in mid 2000. KSKY was also originally a daytime only station until the recent format change and city of license change from Dallas to Balch Springs. KSKY applied for an FM frequency at 106.9 in 1948, then turned down a chance to buy the 98.7 frequency in 1957, and was awarded 91.3 in the 1960s (but no proof that they ever signed on has ever been found, and since the 91.3 has become a part of the non-commercial band.)

During the "entertainment" era, notables such as Jackie Gleason, Skitch Henderson, Vincent Price, Jane Russell, Jack Webb and Charlton Heston visited the station in person and performed live on KSKY.

File:Kskylogo2007.png

News/Talk 660 K-Sky ident used from 2004 to 2012. This is a variant used in 2007.

It was announced on May 29, 2012 that KSKY would be rebranded as The Answer, with the return of radio personality Mark Davis (previously on WBAP News/Talk 820 AM and 96.7 FM). Salem Communications Corporation’s Director of Spoken Word Format Phil Boyce explains the reason for the rebranding: “This station will truly be an answer for so many things going on in the Metroplex and the world, with smart hosts who know how to help you understand all of those things, not to mention great news, traffic, weather, and information.”

On January 1, 2014 KSKY began airing the Sean Hannity show 2-5 pm CT, in a move also from crosstown WBAP.

External links

• 660 Am The Answer Homepage
• DFW Radio/TV History
• DFW Radio Archives
• Facility details for Facility ID KSKY ({{{2}}}) in the FCC Licensing and Management System
• {{{2}}} in Nielsen Audio's AM station database
• STA Information
• STA Information