|City of license||Fort Worth, Texas|
|Broadcast area||Dallas/Fort Worth Metroplex|
|Branding||WBAP News/Talk 820 AM|
|Slogan||"The News and Talk of Texas"
"The World Is Changing. Are You Listening?" (Current Promotional Campaign)
"The 50,000 Watt Blowtorch of the Great Southwest."
|Repeaters||KPLX 99.5 HD2|
|First air date||May 2, 1922|
|Class||A (Clear channel)|
|Callsign meaning||We Bring A Program|
|Affiliations||Westwood One, Premiere Networks|
(Radio License Holdings LLC)
|Sister stations||KESN (LMA with Disney), KLIF, KLIF-FM, KSCS, KTCK, KTCK-FM, KPLX|
|Webcast||Listen Live (via iHeartRadio)
WBAP (820 AM) is a News/Talk radio station licensed to Fort Worth, Texas and serving the Dallas-Fort Worth Metroplex. WBAP is a Clear-channel station, owned by Cumulus Media and broadcasting with 50,000 watts from a transmitter site in the northwest corner of Mansfield. Its nighttime signal can often be heard throughout the Southern, Central, and Midwestern states and Northern Mexico, while its daytime signal provides at least secondary coverage from Oklahoma City to Austin. The station's studios are located in the Victory Park district in Dallas just north of downtown. WBAP is one of the oldest radio stations in Texas, dating back to 1922, when stations in Texas were still getting call signs beginning with "W" instead of "K."
WBAP airs both local and nationally syndicated shows on weekdays. The day begins with the "WBAP Morning News" followed by Chris Salcedo from 9 to 11 a.m. and Chris Krok from 8 p.m. to Midnight. Most syndicated shows come from the co-owned Westwood One Network: Michael Savage, Mark Levin and Red Eye Radio. (The hosts of Red Eye Radio, Eric Harley and Gary McNamara, are based at WBAP.) From Premiere Networks WBAP carries Rush Limbaugh from 11 a.m. to 2 p.m. Weekends include shows on money, cars, home improvement, real estate and the outdoors. Brokered programming also airs. Most hours on weekdays start with local news at the top of the hour while nights and weekends, Westwood One national news is heard.
WBAP began broadcasting May 2, 1922 at a wavelength of 360 meters (about 833 kHz), changing to 400 meters (750 kHz) in August 1922. The station shared time with Dallas stations WFAA and WRR. It was the first station in the United States to have an audible logo signal similar to the NBC chimes, the WBAP cowbell. According to Herbert Hoover, the station's call letters stood for "We Bring A Program".
On May 15, 1923, the Federal Radio Commission expanded the broadcast band, and WBAP and WFAA moved to 630 kHz. Another expansion moved WBAP to 600 kHz effective April 15, 1927, and this frequency was shared with WOAI in San Antonio. On November 11, 1928, WBAP moved to 800 kHz, and on June 1, 1929, WFAA also moved to 800 kHz, sharing time (and NBC Red network affiliation) with WBAP. Station owner Amon G. Carter was unhappy with having to share time on 800 kHz with WFAA. Carter Publishing purchased KGKO Wichita Falls (570 kHz) and moved it to Fort Worth as an affiliate of the NBC Blue network (which became ABC), and more importantly as a second frequency to be used when 800 kHz was not available. The sale was approved by the Federal Communications Commission September 24, 1935. On March 29, 1941, as a consequence of the Treaty of Havana, WBAP and WFAA moved one last time, to 820 kHz.
The dual frequency sharing arrangement between WBAP and WFAA continued through the 1950s and 1960s, with the stations switching frequencies several times a day. When WBAP changed frequencies, it signaled the change with a cowbell, which became widely associated with the station.
Even though the stations swapped frequencies several times each day, the network affiliations remained constant: NBC network programming stayed on 820 kHz and ABC network programming stayed on 570 kHz. This frequently proved confusing for announcers and listeners alike.
On May 1, 1970, the unique dual split-frequency lives of WBAP and WFAA ended when WBAP paid $3.5 million to WFAA in exchange for sole occupancy of 820 kHz (and the NBC affiliation). WFAA took on 570 kHz (and the ABC affiliation), but with only 5,000 watts full-time. Once the frequency-sharing with WFAA ended in 1970, both stations were free to program musical formats, and WBAP began programming country music. It also gained the added benefit of 820's clear-channel signal; previously WFAA controlled it during these prime nighttime hours. After a series of network affiliation changes in the late 1970s among WBAP, KRLD and WFAA, WBAP switched affiliations to ABC.
Morning show host Hal Jay recently celebrated his 25-year anniversary with WBAP by organizing a charity fund-raising event for Cook Children's Hospital ("Hal Jay's Celebrity Roast"). Among those who attended were Baseball Hall-of-Famer Nolan Ryan and syndicated radio talk show host Sean Hannity.
On June 12, 2007, WBAP was one of many Disney/ABC Radio stations transferred to Citadel Broadcasting in a restructuring effort. That same year, WBAP transmitted iBiquity HD Radio (digital) during the daytime and when not airing sports programming, until abruptly ending the "HD" digital transmission in early December 2008.
For many years, WBAP was the flagship station for Dallas Stars hockey games, but relinquished these rights beginning in the 2009-2010 season, as on January 16, 2009, the Dallas Stars named KTCK Sportsradio 1310 The Ticket as its new flagship station for the next 5 years. Ironically, with Cumulus Media's recent acquisition of Citadel, WBAP and KTCK are now sister stations.
Sister station KPMZ (now KTCK-FM) started simulcasting WBAP on 96.7 FM, March 15, 2010. Although broadcasting at a rimshot frequency, the staff at WBAP claims that KPMZ provides "crystal-clear FM fidelity" for their listeners within 96.7's pre-determined coverage area.
On October 7, 2013, Cumulus announced the discontinuation of the WBAP simulcast on 96.7 FM, and being replaced with a simulcast of KTCK (AM). Dan Bennet, the vice president/market manager of Cumulus, said he had "seen no ratings increase since adding the FM." Bennett added, "WBAP at 820 AM still covers 114 counties in the day and has been heard in up to 38 states at night and early morning before the sun comes up. WBAP at 820 is one of the biggest radio signals in America." The WBAP simulcast has moved to KPLX 99.5 HD2 (HD Radio needed), formerly The Ticket's radio spot.
WBAP features local programming beginning with "The WBAP Morning News" during morning drive, 5:00 A.M. to 9:00 A.M., and is hosted by Hal Jay and Brian Estridge, news anchor Marlee McCormick, Steve Lamb with sports, and husband and wife traffic reporters Monty Cook and Laura Houston. The 9:00 A.M to 11:00 A.M. time slot features Chris Salcedo. The station then relies on syndicated programming, carrying The Rush Limbaugh Show (11:00 A.M. to 2:00 P.M.), The Savage Nation (2:00 P.M. to 5:00 P.M.) and The Mark Levin Show (5:00 P.M. to 8:00 P.M.). A local news talk show hosted by Chris Krok runs from 8:00 P.M. to 12:00 A.M.
Overnights are locally originated as WBAP is the flagship station of the nationally syndicated Red Eye Radio (formerly Midnight Trucking Radio Network), a trucking show that traces its roots to Bill Mack's overnight show back in 1969. Hosts Eric Harley and Gary McNamara are is heard live locally from 12:00 A.M. (midnight Central Time) to 5:00 A.M. on weeknights, with "Best Of" programs heard weekend overnights.
Prior to Citadel's takeover of the station in August 2007, talk show host Mark Davis's show was a full three hours, 9:00 A.M. to 12:00 P.M. As a result, Limbaugh, Hannity and Levin were all forced to air on a one-hour tape delay; in the case of Limbaugh, this is especially rare. However, with Citadel's assumption of the station, Davis's show was both cut in length and shifted back by a half-hour, to carry the top-rated talkers live. Davis departed the station in March 2012 when a contract agreement could not be reached.
Live and local news/weather/traffic updates air from the "WBAP 24/7 Newsroom" at the top and bottom of every hour, with live traffic breaks taking place during afternoon drive commercial breaks, roughly at :20 and :50 past the hour from 4:00 P.M. to 6:00 P.M.
In the fall of 2010, WBAP began an agreement with Texas Christian University to air live play-by-play of TCU Horned Frogs football and TCU Horned Frogs men's basketball. The station carried every game of the undefeated football team in that first season.
- "Call Letter Origins". Radio History on the Web.
- "About WBAP". WBAP website. Retrieved 2008-05-05.
- "Dallas Fort Worth Local Plan" (PDF). Texas Association of Broadcasters. Retrieved 2008-05-05.
- Schroeder, Richard (1998). Texas Signs On: The Early Days of Radio and Television. College Station, Texas: Texas A&M University Press. p. 32. ISBN 0-89096-813-6.
- Schroeder, Richard (1998). Texas Signs On: The Early Days of Radio and Television. College Station, Texas: Texas A&M University Press. p. 34. ISBN 0-89096-813-6.
- Schroeder, Richard (1998). Texas Signs On: The Early Days of Radio and Television. College Station, Texas: Texas A&M University Press. p. 31. ISBN 0-89096-813-6.
- Schroeder, Richard (1998). Texas Signs On: The Early Days of Radio and Television. College Station, Texas: Texas A&M University Press. p. 63. ISBN 0-89096-813-6.
- Schroeder, Richard (1998). Texas Signs On: The Early Days of Radio and Television. College Station, Texas: Texas A&M University Press. p. 66. ISBN 0-89096-813-6.
- "KGKO Shift to Ft. Worth; Two NBC Outlets Planned" (PDF). Broadcasting. October 1, 1935. Retrieved 4 November 2014.
- Schroeder, Richard (1998). Texas Signs On: The Early Days of Radio and Television. College Station, Texas: Texas A&M University Press. p. 69. ISBN 0-89096-813-6.
- DFW Radio History - AM Stations (retrieved June 25, 2008)
- Schroeder, Richard (1998). Texas Signs On: The Early Days of Radio and Television. College Station, Texas: Texas A&M University Press. p. 70. ISBN 0-89096-813-6.
- Stars Sign Five-Year Agreement with Sportsradio 1310 The Ticket - Dallas Stars Press Release (released January 16, 2009)
- WBAP/Dallas Gets FM Simulcast With Flip Of KPMZ - All-Access Music Group (released March 12, 2010)
- ‘SportsRadio 1310 the Ticket’ to also air on 96.7 FM - DFW.com (released October 7, 2013)
- Official website
- DFW Radio Archives
- DFW Radio/TV History
- Query the FCC's AM station database for WBAP
- Radio-Locator Information on WBAP
- Query Nielsen Audio's AM station database for WBAP
- Hal Jay Celebrity Roast