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Kitson Main Store
|Founded||Los Angeles, CA (2000 )|
|Founder||Fraser Kitson Ross|
|Headquarters||West Hollywood, California, U.S.|
Number of locations
|Fraser Ross, Founder, Courtney Saavedra, Director of Marketing & PR|
|Products||Clothing, jewelry, beauty products, gifts, novelties, books|
Since its founding in 2000, by Fraser Ross, Kitson has made quite a few changes. The original shop on Robertson has grown into a hotspot for both celebrities and fashion enthusiasts. The online boutique, 18 locations throughout Southern California, and 1 location in Portland, OR, provide dynamic styles for women, men, and kids from brands including Lazypants, Sol Angeles, 3x1 Denim, MIH Jeans, Bleulab and Autumn Cashmere. Kitson carries exclusives from Homies, Boy London, Yosi Samra, Lauren Moshi, and more.
The Wall Street Journal reported, "At Kitson, Mr. Ross has made a science of understanding trend-conscious consumers. His stores, christened with his middle name, are often mentioned in gossip columns alongside photos of celebrities who are seen exiting with a new handbag or pair of pricey jeans. Unlike many upscale boutiques, he doesn't shut out photographers who follow celebrities but is outright friendly, not just to paparazzi but to the reporters who call to ask what the celebrities bought."
On December 9, 2015, the retailer announced that it would close all of its 17 locations throughout California, Oregon and Nevada. As of that date, the online store, ShopKitson.com, was already no longer in service. The source of the company’s trouble was unclear according to news reports.
- Times, Los Angeles. "Kitson, boutique for young starlets, is closing all 17 stores". latimes.com. Retrieved 2016-05-11.
- Binkley, Christina (2010-11-30). "How Stores Lead You to Spend". Wall Street Journal. ISSN 0099-9660. Retrieved 2016-05-11.
- Hudson, Subrina. "Kitson Closing All Stores". Los Angeles Business Journal, December 10, 2015
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