Platform (shopping center)
Platform is a shopping center in Culver City, California, on Los Angeles' Westside. It has also been called a boutique retail center or design quarter, and houses boutiques, fitness studios, offices and restaurants in a repurposed industrial building. Magazine FastCompany called out Platform as a "template for a new kind of shopping experience" which fights the trends of traditional malls dying. Tenants are required to provide experiences which are unique to Platform. Artist Jen Stark painted an 80-foot-high mural on the side of the building. Other elements to provide a unique experience are brightly colored tables and chairs and a curated music playlist featuring artists like Grimes and Glass Animals.
The center won the annual LA Architectural Awards in 2017.
- Jenn Harris (February 20, 2015). "Craftsman and Wolves patisserie to bring the 'rebel within' to Culver City". Los Angeles Times Daily Dish blog.
- Brett Callwood (June 30, 2016). "PLATFORM honored with architectural award". Culver City News.
- Sheila Marikar (August 14, 2017). "Inside The L.A. Mall That's Defying The Retail Apocalypse". Fast Company.