Lapo Elkann

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Lapo Elkann
Born Lapo Eduard Elkann
(1977-10-07) 7 October 1977 (age 38)
New York City
Occupation President, Italia Independent
President, Independent Ideas, Founding Partner, LA Holding
Director of Brand Promotion, Fiat Group
Known for Grandson of Gianni Agnelli, Nephew of Umberto Agnelli, Cousin of Countess Bianca Brandolini d'Adda
Parent(s) Countess Margherita Agnelli de Pahlen
Alain Elkann

Lapo Eduard Elkann (born October 7, 1977) is a New York-born Italian entrepreneur and grandson of Gianni Agnelli, the former controlling CEO and controlling shareholder of Fiat Automobiles and one of the richest men in modern Italian history. Elkann, who was a Fiat marketing manager and manager of brand promotion at Group Fiat, is currently president of LA Holding, Italia Independent and Independent Ideas.

Early life and family[edit]

Member of the famous Agnelli family, Elkann was born in New York City, the son of Countess Margherita Agnelli de Pahlen and the American-born Italian writer Alain Elkann. His father is Jewish and his mother is Catholic.[1] [2][3] He is the brother of John Elkann, the current Chairman of Fiat and the Chairman and CEO of Exor, an investment company controlled by the Agnelli family, which owns Juventus F.C., Cushman & Wakefield.[4] Elkann is a grandson of famous Fiat chairman and style icon Gianni Agnelli and the famous art collector, noblewoman, socialite and style icon Marella Agnelli, born Donna Marella Caracciolo di Castagneto, as daughter of Don Filippo Caracciolo, 8th Prince of Castagneto, 3rd Duke of Melito, and hereditary Patrician of Naples, and therefore member of the high Neapolitan nobility. He is also a nephew of Don Carlo Caracciolo, 9th Prince of Castagneto, 4th Duke of Melito, and hereditary Patrician of Naples, that founded Gruppo Editoriale L’Espresso - owner of the newspaper la Repubblica, the largest circulation Italian daily general-interest newspaper, one of Italy's leading publishing groups, being known as "the editor prince",[5] referring to his aristocratic birth and elegant manner. Elkann is also a stepson of Russian nobleman Count Sergei de Pahlen.[4] In addition to his brother, John, he has a sister, Ginevra Elkann, and five half-siblings by his mother's second marriage: Maria, Pierre, Sophia, Anna, and Tatiana.[4] He is also a grand-nephew of Ettore Ovazza, of the Ovazza banking family. Elkann himself is also a descendant of the Ovazza banking family, through his grandmother, Carla Ovazza.[6]


In 2001, he worked as a personal assistant to Henry Kissinger. He was a marketing associate for Ferrari and Maserati. In 2003, he became Fiat's Director of Marketing. He coordinated the reinvention of classics like the Fiat Punto and Fiat 500. He received the America Award of the Italy-USA Foundation in 2011.[7]

He then left the family group to create the first of his companies: Italia Independent, a lifestyle and clothing brand, featuring products conceived, developed, and produced in Italy.[8] In 2007 he founded Independent Ideas, a communication and advertising agency.[9]

In 2011, Lapo supported the development of the 500 by Gucci, a special edition of the car he relaunched years before, on which he worked along with Gucci's creative director, Frida Giannini.

Since 2011 he works as a consultant for Ferrari, for whom he runs the project Ferrari Tailor Made, launched together with Luca Cordero di Montezemolo to let Ferrari's clients customize their own supercar.[8]

In June 2013 Lapo listed his company Italia Independent on the Milan Stock Exchange, Alternative Listing; the funds will be used to expand sales of his eyewear stock in Europe and Switzerland.[10]

Awards and honors[edit]

Vanity Fair magazine listed him in its Best Dressed Hall of Fame of 2009. The magazine has previously named him on such lists. Nicknamed "Lapo of luxury" he was on the 2008 International Best Dressed List.[11] He received the America Award of the Italy-USA Foundation in 2011.[citation needed]



External links[edit]