Monster Energy: Difference between revisions
m Reverted edits by 70.57.230.5 (talk) to last revision by ClueBot NG (HG) |
No edit summary |
||
| Line 81: | Line 81: | ||
== Endorsements == |
== Endorsements == |
||
Monster Energy pays many sportsmen and sportswomen to endorse its products. The list includes: skater [[Greg Lutzka]], skater [[Rob Dyrdek]], BMX Rider [[Mike Spinner]], skater [[Dorien Walker]], Mountain Bike Rider [[ |
Monster Energy pays many sportsmen and sportswomen to endorse its products. The list includes: skater [[Greg Lutzka]], skater [[Rob Dyrdek]], BMX Rider [[Mike Spinner]], skater [[Dorien Walker]], Mountain Bike Rider [[Bloody Period (mountain biker)|Sam Hill]], BMX Rider [[Blue Waffle]], [[Jackass (TV Series)|Jackass's]] star [[Jason Acuña|Jason "WEE MAN" Acuña]], BMX Champion [[TJ Lavin]], snowboarder [[Rupert Davies]], former [[Speedway World Championship|World Speedway Champion]] [[Greg Hancock]], [[Mercedes GP Petronas Formula One Team]], 2010 [[Motorcycle speedway]] World Champion [[Tomasz Gollob]], [[IndyCar Series]] racecar driver [[Paul Tracy]], Australian [[V8 Supercars]] champion [[Jamie Whincup]], Prodrift series [[drifting]] driver [[Dean Kearney]], rally driver [[Ken Block]], rally racing drivers [[Stéphane Peterhansel]] and [[Krzysztof Hołowczyc]], rallycross driver [[Liam Doran]], former [[motocross]] [[supercross]] and current racecar driver [[Ricky Carmichael]], Off-road racing truck driver [[BJ "Ballistic" Baldwin]], and [[MotoGP]] riders [[Valentino Rossi|Valentino "The Doctor" Rossi]], [[Colin Edwards]] and [[Ben Spies]], and professional junior squash player Bryan Knight. Also as of 2010 Monster sponsor the six car Team Japspeed drift team in the United Kingdom, and in the U.S., Drifter Vaughn Gittin Jr of the Formula D series. in 2010 with his 2010 Falken Tire/Monster Energy Ford Racing Mustang <ref> Monster Energy Celebrities Page http://www.monsterenergy.com/celebrities/ </ref> |
||
Monster sponsors a motocross race team named "Monster Energy/Pro Circuit/Kawasaki".<ref>{{cite web|url=http://www.kawasaki.com/Racing_motocrossracing/MPCTeamFacts.aspx|title=Team facts|year=2009|publisher=[[Kawasaki Heavy Industries|Kawasaki]] |accessdate=2009-07-16}}</ref> The brand is also the title sponsor of the [[French motorcycle Grand Prix]].<ref name="Insidebikes: Monster Energy agrees to back French GP">{{cite news | url=http://www.carolenash.com/insidebikes/bike-sport/monster-energy-agrees-to-back-french-gp.htm | title=Monster Energy agrees to back French GP | publisher=Insidebikes | accessdate=2010-03-04}}</ref> Prior to this, Monster sponsored [[Kawasaki Heavy Industries|Kawasaki]]. The [[Vans Warped Tour]] features a Monster touring bus that gives out free Monster Energy Drinks during the event. Monster Energy is a sponsor of the [[X Games]], and features in the videogames [[Colin McRae: Dirt 2]], [[Dirt 3]], [[Skate 2]] as well as [[Skate 3]]. |
Monster sponsors a motocross race team named "Monster Energy/Pro Circuit/Kawasaki".<ref>{{cite web|url=http://www.kawasaki.com/Racing_motocrossracing/MPCTeamFacts.aspx|title=Team facts|year=2009|publisher=[[Kawasaki Heavy Industries|Kawasaki]] |accessdate=2009-07-16}}</ref> The brand is also the title sponsor of the [[French motorcycle Grand Prix]].<ref name="Insidebikes: Monster Energy agrees to back French GP">{{cite news | url=http://www.carolenash.com/insidebikes/bike-sport/monster-energy-agrees-to-back-french-gp.htm | title=Monster Energy agrees to back French GP | publisher=Insidebikes | accessdate=2010-03-04}}</ref> Prior to this, Monster sponsored [[Kawasaki Heavy Industries|Kawasaki]]. The [[Vans Warped Tour]] features a Monster touring bus that gives out free Monster Energy Drinks during the event. Monster Energy is a sponsor of the [[X Games]], and features in the videogames [[Colin McRae: Dirt 2]], [[Dirt 3]], [[Skate 2]] as well as [[Skate 3]]. |
||
Revision as of 22:46, 23 October 2011
| File:Monster energy drink feature.jpg | |
| Type | Energy drink |
|---|---|
| Manufacturer | The Coca-Cola Company |
| Country of origin | United States |
| Introduced | 2002 |
| Variants | Original (green), Lo-Carb (blue), Khaos (orange), M-80 Also known as Ripper in Europe (yellow), Mixxd (purple), Assault (Red), Java, X-Presso, Hitman (shooter), Heavy Metal, B F C, Import, Import Light, Absolutely Zero, Rehab, DUB Edition, Nitrous, M3 and Tour Water-- for sponsored athletes |
| Website | www |
Monster Energy is an energy drink that was launched by Hansen Natural in 2002.[1]
Distribution
Monster Energy is distributed by Hansen Natural a listed company of Corona, California. Though it is not widely advertised in the media, Monster receives a large amount of recognition from its sponsorship of various sporting events. Hansen Natural Corporation announced a distribution agreement with Anheuser-Busch in the U.S.[2] and Grupo Jumex in Mexico.[3] Hansen Natural Corporation announced a distribution deal with PepsiCo Canada in February of 2007. Contracts with existing distributors were bought out in these markets. In Germany Pepsi is the Producer and it is available there since summer/fall 2010. It is distributed in Australia by Schweppes as Coca-Cola Amatil manufactures Mother energy drink, which is an exclusive energy drink sold only in Australia and New Zealand
Ingredients
The caffeine content of most Monster energy drinks is approx. 10mg/oz(33.81mg/100mls),[4][5] or 160 mg for a 16 oz can. As with most other energy drinks the packaging usually has a warning printed on it saying to limit the number of cans consumed in a day - to 3 for the 16 oz size (one per day in Australia and the UK), and it is not recommended for children, pregnant women or people sensitive to caffeine.
Ingredients:[6] carbonated water, sucrose, glucose, taurine, sodium citrate, color added, panax ginseng root extract, L-carnitine, caffeine, sorbic acid, benzoic acid, niacinamide, sodium chloride, glucuronolactone, inositol, guarana seed, pyridoxine hydrochloride, sucralose, riboflavin, maltodextrin, cyanocobalamin.
Flavors
Monster Energy:
- Monster Energy: 8.3 fl oz; 12 fl oz; 16 fl oz; 500ml; 23.5 fl oz; 24 fl oz; 32 fl oz
- Monster Lo-Carb: 8.3 fl oz; 12 fl oz; 16 fl oz; 500ml; 23.5 fl oz; 24 fl oz; 32 fl oz
- Monster Absolutely Zero: 16 fl oz; 24 fl oz
- Monster Assault: 16 fl oz; 24 fl oz , 500ml (now only in Germany will come later this year in : Netherlands, France, Belgium and UK)
- Monster Khaos: 8.3 fl oz; 16 fl oz; 24 fl oz, 500ml
- Monster Mixxd
- Monster M-80: 16 fl oz; 24 fl oz
- Monster Ripper(European version of M-80
- Monster DUB Edition: 18.6 fl oz; 32 fl oz
- Monster M3 Super Concentrate: 5 fl oz (sold in a glass bottle)
- Monster Export: 250ml can; 500ml Glass Bottle (both available in Europe Only)
Monster Rehab:
- Monster Rehab "Tea + Lemonade + Energy": 15.5 fl oz; 23 fl oz
- Monster Rehab "Green Tea + Energy": 15.5 fl oz
- Monster Rehab "Rojo Tea + Energy": 15.5 fl oz
- Monster Rehab "ProTEAn + Energy": 15.5 fl oz
Monster Nitrous (Now known as Extra Strength):
- Nitrous Monster (Extra Strength) Anti Gravity: 12 fl oz
- Nitrous Monster (Extra Strength) Super Dry: 12 fl oz
- Nitrous Monster (Extra Strength) Killer-B: 12 fl oz
- Nitrous Monster (Extra Strength) Black Ice: 12 fl oz
Monster Hitman Shooters:
- Monster Hitman Regular: 3 fl oz
- Monster Hitman Lobo: 3 fl oz (discontinued)
- Monster Hitman Sniper: 3 fl oz (discontinued)
Monster Energy Shot: 90 ml (only available in Europe and Australia)
Coffee & Tea:
- Java Monster Irish Blend: 15 fl oz
- Java Monster Kona Blend 15 fl oz
- Java Monster Loca Moca: 15 fl oz
- Java Monster Mean Bean: 15 fl oz
- Java Monster Toffee 15 fl oz
- Java Monster Vanilla Light 15 fl oz
- Discontinued coffee flavors:
- Java Monster Big Black: 15 fl oz (replaced by Original)
- Java Monster Original: 15 fl oz (replaced by Kona Blend)
- Java Monster Lo-Ball: 15 fl oz (replaced by Vanilla Light)
- Java Monster Nut-Up: 15 fl oz (replaced by Toffee)
- Java Monster Russian: 15 fl oz (discontinued)
- Java Monster Chai Hai: 15 fl oz (discontinued)
Monster X-Presso:
- X-Presso Monster Hammer: 6.75 fl oz; 9.6 fl oz
- X-Presso Monster Midnite: 9.6 fl oz
Endorsements
Monster Energy pays many sportsmen and sportswomen to endorse its products. The list includes: skater Greg Lutzka, skater Rob Dyrdek, BMX Rider Mike Spinner, skater Dorien Walker, Mountain Bike Rider Sam Hill, BMX Rider Blue Waffle, Jackass's star Jason "WEE MAN" Acuña, BMX Champion TJ Lavin, snowboarder Rupert Davies, former World Speedway Champion Greg Hancock, Mercedes GP Petronas Formula One Team, 2010 Motorcycle speedway World Champion Tomasz Gollob, IndyCar Series racecar driver Paul Tracy, Australian V8 Supercars champion Jamie Whincup, Prodrift series drifting driver Dean Kearney, rally driver Ken Block, rally racing drivers Stéphane Peterhansel and Krzysztof Hołowczyc, rallycross driver Liam Doran, former motocross supercross and current racecar driver Ricky Carmichael, Off-road racing truck driver BJ "Ballistic" Baldwin, and MotoGP riders Valentino "The Doctor" Rossi, Colin Edwards and Ben Spies, and professional junior squash player Bryan Knight. Also as of 2010 Monster sponsor the six car Team Japspeed drift team in the United Kingdom, and in the U.S., Drifter Vaughn Gittin Jr of the Formula D series. in 2010 with his 2010 Falken Tire/Monster Energy Ford Racing Mustang [7]
Monster sponsors a motocross race team named "Monster Energy/Pro Circuit/Kawasaki".[8] The brand is also the title sponsor of the French motorcycle Grand Prix.[9] Prior to this, Monster sponsored Kawasaki. The Vans Warped Tour features a Monster touring bus that gives out free Monster Energy Drinks during the event. Monster Energy is a sponsor of the X Games, and features in the videogames Colin McRae: Dirt 2, Dirt 3, Skate 2 as well as Skate 3.
In September 2009, Monster Energy teamed up with Activision to bring special redeemable codes on the Monster Energy website where people can submit codes included in Monster Energy packs to redeem things such as Xbox 360 and PlayStation 3 Premium Themes and a Call of Duty: Modern Warfare 2 Map Pack code.[10][11] In addition, Monster Energy were among the main sponsors of the 2009 Sonisphere Festival in Knebworth, UK.
Monster also sponsors the North American E-sports team Evil Geniuses and provides them with a fridge full of Monster for their gaming house in Arizona.
Notable events
In September 2009, Hansen Natural petitioned Rock Art Brewery[12] to cease and desist from using the name Vermonster on one of its beers due to Hansen's alleged similarity to Monster's trademark.[13] Hansen Beverage Co. sought reimbursement for legal expenses and asked Rock Art to abandon a trademark application. Hansen has trademarks for “Monster” and “Monster Energy." [13][14] In October 2009, Monster Energy and other Hansen Natural products were being boycotted by several retailers in support of local Rock Art Brewery.[15] Since the 1980s, multiple companies have created beers—many predating Monster Energy's creation—with monster related names.[16] Examples include Monster Ale brewed by the Brooklyn Brewery and Green Monster brewed by Deschutes Brewery in Bend, Oregon.
In March 2011, several media outlets[17] [18][19] reported a Washington man was suing the makers of Monster Energy Drink. The man claims a dead mouse lay at the bottom of a Monster can that he bought at a Des Moines supermarket in March 2010. Hansen Natural responded to the claim with an official statement on April 1, 2011, calling the lawsuit "frivolous" and stating, "[The complainant] left the can opened and unattended for hours in his car, providing ample opportunity for a small mouse to crawl into the can."[20]
References
- ^ Hansen Natural: Charging at Red Bull with a brawny energy brew
- ^ Monster, Lost, Rumba and Other Energy Drinks to Be Distributed Through Anheuser-Busch Wholesaler Network CORONA, Calif. May 9, 2006
- ^ Hansen Natural Signs Mexican Distribution Agreement CORONA, Calif., May 23, 1842 (BUSINESS WIRE)
- ^ The Caffeine Database
- ^ "Caffeine Content". Center for Science in the Public Interest. Retrieved 27 April 2011.
- ^ Refer to packaging.
- ^ Monster Energy Celebrities Page http://www.monsterenergy.com/celebrities/
- ^ "Team facts". Kawasaki. 2009. Retrieved 2009-07-16.
- ^ "Monster Energy agrees to back French GP". Insidebikes. Retrieved 2010-03-04.
- ^ Call of Duty Modern Warfare 2 Giveaway Monster Energy.
- ^ Greenhough, Chris Modern Warfare 2 Downloadable Maps Revealed The Inquisitr. October 1, 2009.
- ^ Hansen's Letter to Rock Art Brewery
- ^ a b Mclean, Dan Monster, Rock Art battle over 'Vermonster' Burlington Free Press. October 13, 2009.
- ^ [1]
- ^ Slota, Bianca Monster Problem for Rock Art WCAX News. October 9, 2009.
- ^ Smagalski, Carolyn (2009). "The Vermonster Fights a Monster". Beer and Brewing Site. BellaOnline.
- ^ http://www.seattlepi.com/sound/437946_sound118882444.html.
{{cite news}}: Missing or empty|title=(help) - ^ "Man sues Monster Energy Drink company after drinking part of a dead mouse in his can". Daily Mail. London. March 31, 2011.
- ^ http://www.msnbc.msn.com/id/42328430/ns/business-consumer_news/.
{{cite news}}: Missing or empty|title=(help) - ^ "Statement From Monster Beverage Company Regarding Lawsuit in Washington State". Hanszen Natural Corporation. Retrieved 27 April 2011.
http://www.caffeineaholic.net/2010/08/monster-absolutely-zero.html