Miga, Quatchi, Sumi and Mukmuk

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Miga, Quatchi, Sumi and Mukmuk
Miga, Quatchi, Sumi and Mukmuk.svg
From left to right, Sumi, the mascot of the Paralympics, Quatchi and Miga, the mascots of the Olympics, and Mukmuk, the "sidekick" for both games
Mascots of the 2010 Winter Olympics and 2010 Winter Paralympics (Vancouver)
CreatorMeomi Design

Miga and Quatchi are the official mascots of the 2010 Winter Olympics, Sumi is the official mascot of the 2010 Winter Paralympics, and Mukmuk is their designated "sidekick" for both games, held in Vancouver, British Columbia, Canada. The four mascots were introduced on November 27, 2007.[1] They were designed by the Canadian and American design studio, Meomi Design. It was the first time (since Cobi and Petra) that the Olympic and Paralympic mascots were introduced at the same time.


The emblem of 2010 Winter Olympics, "Ilanaaq the Inukshuk", was picked through an open contest. However, it met criticism from some aboriginal groups over its design.[2] So the mascot artist was selected through a competition.[3][4][5]

Through the process where 177 professionals around the world were submitted their ideas, five were made final. In December 2006, VANOC eventually selected concepts from Meomi Design.[6][7] Formed in 2002, Meomi is a group of Vicki Wong, a Vancouver-born Canadian of Chinese descent who worked in graphic and web design, and Michael Murphy, born in Milford, Michigan,[8] who worked in design and motion graphics.[9] Writing for Sports Illustrated, experts Michael Erdmann and John Ryan, while making comments on the mascots of the Olympic Games held in Canada, pointed out that Meomi's character drawing styles "are more closely related to Urban Vinyl [...]".[10]

After the selection, Meomi provided more than 20 different concepts to VANOC, and three concepts were selected.[11] The conception of the mascots were based on the local wildlife, as well as First Nations legends, mythologies and legendary creatures. During the design process, an early name for Quatchi was dismissed when the undisclosed word was found to have a rude connotation in another language.[11] An animated video by Buck, a design studio based in New York and Los Angeles, with music provided by Kid Koala was screened on the first public presentation of the mascots.[12][13] Details about mascots were kept secret until November 27, 2007 when they were unveiled to the public.[14]


The first public presentation of the mascots took place before 800 schoolchildren at the Bell Centre For Performing Arts in Surrey, British Columbia. This represents the first time that the Olympic and Paralympic mascots were introduced at the same time.

Name Miga Quatchi Sumi Mukmuk
Gender Female Male Male Male
Representing Four Host Nation Musqueam Indian Band Lil'wat First Nation Squamish Nation Tsleil-Waututh First Nation
Hometown Off the coast of Vancouver Island Canada's Mysterious Forest Whistler Vancouver Island's sub-alpine meadows
Cultural inspiration

Killer whale, Kermode bear, sea bear.


Thunderbird, American black bear, Haida art.

Vancouver Island marmot

Non-sport hobbies

Anything fun and exciting

Photography and travel


Making friends, burrowing and eating

Personality Fun, exciteful Full of passion, mysterious Brave, independent Healthy, friendly
Represented Element Sea Forest Sky Earth
Actual Classical Element Water Earth Air Fire
Season Winter Autumn Spring Summer
Cardinal direction East South North West
Colour Forest green Chill blue Fern green Berry orange
Represented city Vancouver West Vancouver Whistler Richmond
Associated food Salmon (BC roll, smoked salmon and salmon jerky) Regional cuisine Hot chocolate Berries, flowers and fern
Dream To land a corked 720 in the half-pipe To become a world-famous goalie To share his first and mountain home with the world To tell the world about his fellow island marmots
Represented sport Snowboarding Ice hockey Paralympic alpine skiing Any other winter sport in the Olympics and Paralympics
Notes A mythical sea bear, part killer whale and part Kermode bear living off the coast of Vancouver Island. She loves surfing in the summer, especially in Tofino, and snowboarding in the winter. The sea bear is inspired by the legends of the Pacific Northwest First Nations, tales of orca whales that transform into bears when they arrive on land. The Kermode bear is a rare white or cream-coloured sub-species of the black bear that is unique to the central West Coast of British Columbia. According to First Nations’ legend, Kermode bears – also known as Spirit Bears – were turned white by Raven to remind people of the Ice Age. Orcas are also honoured in the art and stories of West Coast First Nations, as travellers and guardians of the sea. A sasquatch. He comes from the mysterious forests of Canada, wears blue earmuffs, and dreams of being a hockey goalie. He loves to travel and learn about the regional dances and cuisines of every place he visits. He carries his camera around his neck wherever he goes. His name comes from "sasquatch", itself a word coined by J. W. Burns from the Halkomelem word sásq’ets (IPA: [ˈsæsqʼəts]).[15][16] The sasquatch is a popular figure in local native legends of the Pacific West Coast. The sasquatch reminds the people of the mystery and wonder that exist in the natural world, igniting their imagination about the possibility of undiscovered creatures in the great Canadian wilderness. An animal guardian spirit with the wings of the Thunderbird and legs of an American black bear who wears a killer whale-like hat in an artistic style of Haida people. He lives in the mountains of British Columbia and is a passionate environmentalist. His name comes from the Salish word "sumesh," meaning "guardian spirit." His favorite sport is alpine skiing in monoski. Transformation is a common theme in the art and legend of West Coast First Nations. Transformation represents the connection and kinship between the human, animal and spirit world. Revered animals, such as the orca whale, the bear and the thunderbird, are depicted in transformation through masks, totems and other forms of art. The orca is the traveller and guardian of the sea. The bear often represents strength and friendship. And the thunderbird — which creates thunder by flapping its wings — is one of the most powerful of the supernatural creatures. A Vancouver Island marmot described as "small and friendly", Mukmuk acts as their "sidekick". He has a large appetite. His name comes from the Chinuk Wawa word "muckamuck," meaning "food" or "to eat". As of December 2008 he has joined the other mascots as a stuffed toy. The Vancouver Island marmot is an extremely rare and endangered species unique to the mountains of Vancouver Island.

Miga and Quatchi are mascots for the 2010 Winter Olympics, while Sumi is the mascot for the 2010 Winter Paralympics.[17] Aside of three mascots, Mukmuk is their designated "sidekick". Thus, there are two Olympic mascots and one Paralympic mascot as well as one "sidekick". They made a cameo appearance in Mario & Sonic at the Olympic Winter Games.



Mukmuk, although a designated "sidekick", was a run-away success, "capturing the hearts of Games-goers everywhere"; including an impromptu "protest" at the Vancouver Art Gallery to make him a full-fledged mascot, and making "Top 5" for the Olympic games in the Vancouver edition of 24 Hours.[18]

Criticism and image confusion[edit]

When the mascots were unveiled, there were initial concerns over whether they were effective at representing British Columbia and Canada.[11]

On July 3, 2009, Canadian artist Michael R. Barrick created two composite images – one based on the official art, and the other based on a fan art created by Angela Melick[19] – depicting the official mascots alongside Pedobear, an internet meme popularized by the imageboard 4chan. The images were created to make "a visual critique of how the style of the mascots resembles the style of Pedobear."[20] As a result of the images receiving high rankings on Google Images, this image was mistakenly used by other media. The Polish newspaper Gazeta Olsztyńska used one of the images for a front-page story about the then-upcoming Olympics, published on February 4, 2010.[21] Similarly, the Dutch television guide Avrobode[22] used one of the images.

After the games[edit]

In compliance with the strict orders of the International Olympic Committee which require that the mascots must not be animated or be worn again so that the raw material cannot be reused,[citation needed] 48 of the 61 life-sized mascot costumes were destroyed. Three full sets of costumes are kept in Canada, one full set has gone to the IOC in Switzerland, and one Sumi costume has gone to the International Paralympic Committee in Germany.[23]

See also[edit]


  1. ^ "2010 Vancouver Olympics' mascots inspired by First Nations creatures". Canadian Broadcasting Corporation. November 27, 2007. Retrieved November 27, 2007.
  2. ^ "Vancouver Olympic emblem comes under fire". CBC News. April 27, 2005. Archived from the original on May 31, 2008. Retrieved April 24, 2017.
  3. ^ "vancouver 2010 Winter Olympics | Olympic Videos, Photos, News". vancouver2010.com. Archived from the original on April 11, 2010. Retrieved 2014-03-15.
  4. ^ "vancouver2010.com". Archived from the original on January 16, 2009. Retrieved March 15, 2014.
  5. ^ "vancouver 2010 Winter Olympics | Olympic Videos, Photos, News". vancouver2010.com. Archived from the original on April 8, 2010. Retrieved 2014-03-15.
  6. ^ "vancouver 2010 Winter Olympics | Olympic Videos, Photos, News". vancouver2010.com. Archived from the original on July 29, 2010. Retrieved 2014-03-15.
  7. ^ Ken MacQueen (November 28, 2007). "Say hello to Sumi, Quatchi and Miga | Macleans.ca - Canada - Features". Archived from the original on April 3, 2012. Retrieved March 15, 2014.
  8. ^ http://www.detnews.com/article/20100226/SPORTS09/2260369/1409/metro/Milford-native-s-mascots-golden-with-Olympic-fans[dead link]
  9. ^ "We All Live in a Pink Octopod | Scholastic.com". www2.scholastic.com. Retrieved March 15, 2014.
  10. ^ "Recent Posts". CNN.
  11. ^ a b c "2010 Olympic mascots unveiled". canada.com. Archived from the original on June 2, 2014. Retrieved 2014-03-15.
  12. ^ "Interview withBuck Art DirectorChristopher Lee - Tuts+ 3D & Motion Graphics Article". ae.tutsplus.com. Retrieved March 15, 2014.
  13. ^ "Archived copy". Archived from the original on August 12, 2010. Retrieved June 4, 2010.{{cite web}}: CS1 maint: archived copy as title (link)
  14. ^ "Mascots unveiled for Vancouver Olympic Games". CTV. November 27, 2007. Archived from the original on March 16, 2012.
  15. ^ Bright, William (2004). Native American Place Names of the United States. Norman: University of Oklahoma Press, pg. 422
  16. ^ "Sasquatch". Dictionary.com Unabridged (Online). n.d. Retrieved February 15, 2012.
  17. ^ Lee, Jeff (November 27, 2007), "2010 Olympic mascots unveiled", The Vancouver Sun, archived from the original on November 30, 2007
  18. ^ "Top 5" (PDF), 24 Hours, February 25, 2010[dead link]
  19. ^ "Gallery". SpikeComix.com. Archived from the original on June 9, 2010. Retrieved August 3, 2010.
  20. ^ Michael R. Barrick (February 10, 2010). "A "Press Kit" of Sorts". LiveJournal. Archived from the original on January 6, 2011. Retrieved October 18, 2010.
  21. ^ Matthew Moore (February 8, 2010). "Polish newspaper claims 'Pedobear' is 2010 Vancouver Olympic mascot". The Daily Telegraph. Retrieved October 18, 2010.
  22. ^ Ook AVRO in de fout met Pedobear on Geenstijl, published February 11, 2010
  23. ^ https://vancouversun.com/travel/Mascots+Quatchi+Sumi+Miga+will+never+animated+again/3002101/story.html[dead link]

External links[edit]

Preceded by Olympic mascot
Miga, Quatchi and Mukmuk

Vancouver 2010
Succeeded by
Preceded by Paralympic mascot
Sumi and Mukmuk

Vancouver 2010
Succeeded by