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Sun Direct

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Sun Direct
சன் டைரக்ட்
Company typePublic ltd
IndustrySatellite television
Area served
India
Key people
Kalanithi Maran (Chairman)
ProductsDirect broadcast satellite, pay television, pay-per-view
Owners
WebsiteSun Direct

Sun Direct is an Indian direct broadcast satellite service provider. Its satellite service, launched in 2007, transmits digital satellite television and audio to households in India. Sun Direct uses MPEG-4 digital compressionSun Direct technology, transmitting HD Channels on INSAT 4B Sun Direct at 93.5°E.[1] and SD Channels on MEASAT-3 at 91.5°E.[2]

History

Sun Direct is a joint venture between the Maran's Sun Network family and the Astro Group of Malaysia. Sun TV entered into an MoU with the Astro group on 27 January 1997, when Aircel was not in existence, but since the government of India did not allow the use of KU band transponders for DTH services the project was put on hold, the firm said in a statement. After the DTH policy was announced by the government in December 2007, Astro picked up a 20% stake in Sun Direct TV, the stake was valued at approximately $115 million.[3] Sun Direct TV was registered on 16 February 2005.[4] However, the failed launch of Sun Direct INSAT 4C resulted in Sun Direct lack of transponders, delaying the launch.[5] The service was finally launched on 18 Jan 2008 after availability of transponders from INSAT 4B.[6]

Sun Direct offered subscribers a satellite dish and Set-top box for free and basic monthly plan as low as 75 (approximately). Currently basic monthly plan costs Sun Directx149.

Sun Direct spread rapidly all over the country owing to lowest pricing of any DTH services in India. In December 2009, Sun Direct was launched in Mumbai, Country's financial capital and announced its pan India launch. By 2009 it became the leading DTH provider with 3 million subscribers.[7] This makes it the second largest DTH service provider of India. In April 2010 Sun Direct became the No.1 DTH service provider of India with 5.8 million subscribers and soon launched its HD service in India.

As of January 2015, Sun Direct crossed the 10 million subscriber mark.

INSAT-4B glitch and satellite change

On 7 July 2010 a power glitch in the INSAT 4B[8][9] satellite turned down the DTH system partly and SUN Direct announced that the service will be free till whole services are restored. The partial service was restored on INSAT 4B Sun Directwith 193 channels and meantime SUN Direct is now transmitting 173 channels on MEASAT-3 for uninterrupted transition of Sun Direct customers from INSAT 4B at 93.5°E.[1] to MEASAT-3 at 91.5°E.[2] Sun direct now uses 4 Measat-3 Transponders (TP's) and 3 INSAT-4B TP's to provide DTH services, and additionally through exclusive agreement with BIG TV,a DTH arm of Reliance ADAG group, Sun Direct Shares 2 TP's of BigTV(BIG TV holds 12 TP's in Measat-3), i.e. BIG TV allows Sun Direct to get signals of FTA channels to Sun Direct. Sun Direct stopped its Standard Definition Sun Direct TV services from INSAT-4B and moved its High Definition TV Services to INSAT-4B, Sun Direct now broadcasts its entire Standard Definition TV from Measat-3. Sun Direct becomes the second DTH Provider to change satellite. Sun Direct currently provides 7 Bengali, 2 Oriya, 4 North -Eastern, 7 Marathi, 5 Punjabi, 3 Gujarati, 2 Bhojpuri, 3 Urdu, 40 + Hindi Channels. Very soon some more channels will be added & Sun Direct will now focus on ROI as well. As of now they are having the cheapest ROI Packages.

Products

Sun Direct HD

Sun Direct is also the first to provide high-definition television services in India. It provided the HD beam from Measat 3 at 91.5. Starting with two HD channels, National Geographic Channel HD and Tamil/Telugu HD Service. Now the HD beam is from INSAT-4B. It is the first DTH service provider to show IPL 3 in HD format and has tie up with Dolby digital Sun Direct l.[7]

Sun Direct HD PVR

Sun Direct has introduced recording feature facility as an addition to its HD services. Subscribers can now record unlimited HD or SD television content via USB port facility in the all new PVR box. The new Sun Direct HD boxes let anyone attach any external storage like a USB drive or HDD & record TV content Sun Direct on it. The direct-to-home (DTH) company claims the new HD boxes have following advantages: unlimited recording, recording content from a channel while watching other channels, ability to set time up to a week in advance to record future programs, and facility to pause the live channel and watch after a short break.

Subscriber base

Sun Direct has over 9.7 million subscribers as of March 2015. [citation needed] There are more than 50 million DTH subscribers in India as of June 2014.[10]

See also

References

  1. ^ a b Insat 4B at 93.5°E. LyngSat. Retrieved on 17 January 2012.
  2. ^ a b Sun Direct on Measat 3 at 91.5°E. LyngSat. Retrieved on 17 January 2012.
  3. ^ Sun, Astro deny media reports of impropriety in deal. The Economic Times. 16 February 2011
  4. ^ PIL plea against Sun DTH services. Hindu.com. Retrieved on 17 January 2012.Sun Direct 8520941444Sun Direct
  5. ^ Lack of transponders hits DTH expansioN. Rediff.com. Retrieved on 17 January 2012.
  6. ^ Sun TV group’s special offer for DTH Archived 21 October 2007 at the Wayback Machine
  7. ^ a b Business : Sun Direct launches HD services. The Hindu (9 April 2009). Retrieved on 17 January 2012.
  8. ^ INSAT-4B Spacecraft Affected by Power Problem. isro.org
  9. ^ Power problem with Insat-4B. Sify.com (12 August 2010). Retrieved on 17 January 2012.
  10. ^ DTH subscribers in India (Dec 2012).
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