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Supercell (video game company)

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Supercell
Company typeSubsidiary
IndustryMobile games
Founded2010[1]
HeadquartersHelsinki, Finland[1]
Key people
Ilkka Paananen (CEO)[1]
ProductsFull list
RevenueIncrease €2.11 billion (2015)[2]
Increase €845 million (2015)[2]
Number of employees
180 (2015)[2]
ParentSoftBank
WebsiteOfficial website Edit this at Wikidata

Supercell is a mobile game development company founded in June 2010 in Helsinki, Finland. The company's debut game was Gunshine.net (2011). In 2011, Supercell started developing games for mobile devices and has since then fully released four mobile games: Hay Day, Clash of Clans, Boom Beach, and Clash Royale, which are freemium games and have been very successful for the company, the first two generating revenue of $2.5 million a day in 2013.[3]

Accel Partners invested $12 million in Supercell in 2011,[4] and in October 2013 it was announced that the Japanese company GungHo Online Entertainment and its parent SoftBank had acquired 51% of the company for a reported $2.1 billion.[5] On June 1, 2015, SoftBank acquired an additional 22.7% stake in Supercell, now owning the 73.2% of the company and becoming the sole external shareholder.[6] In 2016, Supercell reported annual revenues of around €2.11 billion.[2] In three years, the company's revenues have grown a total of 800 percent, from 78.4 million (2012).[2][7][8]

Games

Release timeline
2011Gunshine.net
2012Pets vs Orcs
Battle Buddies
Hay Day
Clash of Clans
2013
2014Boom Beach
Spooky Pop
2015Smash Land
2016Clash Royale

Continued full releases

Hay Day (2012)

Main article: Hay Day

On June 21, 2012, Supercell released Hay Day on iOS and in 2013 on Android.

Clash of Clans (2012)

Clash of Clans gameplay.
Main article: Clash of Clans

On August 2, 2012, Supercell worldwide released Clash of Clans on iOS and on October 7, 2013 on Android. It is an online strategy game where the player builds defenses and trains troops to attack other players' bases. It is the top grossing of iOS and Android of all time. Clash of Clans has also received positive reviews from global audience. It has a score of 9/10 by Pocket Gamer and 4.5/5 stars from Gamezebo.

Boom Beach (2014)

Main article: Boom Beach

On March 26, 2014, Supercell released Boom Beach on iOS and Android.[9]

Clash Royale (2016)

Main article: Clash Royale

On January 4, 2016, Supercell soft-launched Clash Royale on iOS and also on February 16, 2016, Supercell soft-launched the game on Android in Canada, Hong Kong, Australia, Sweden, Norway, Denmark, Iceland, Finland and New Zealand. On March 3, 2016, Supercell launched the game globally for iOS and Android.[10]

Discontinued games

Gunshine.net (2011)

Gunshine.net (later known as Zombies Online) is Supercell's first game and only non-mobile game. It was a browser game that was released in 2011,[11] and its servers were shut down on November 30, 2012.[12]

Pets vs Orcs (2012)

Pets vs Orcs is the company's first mobile game. It was downloadable for a little over a month in 2012.[13]

Battle Buddies (2012)

Battle Buddies is the company's second mobile game. It was soft-launched in a number of countries in 2012, but was discontinued later in the same year.[14] The game was pulled out of market due to poor monetization, despite gaining positive reviews from critics.[15]

Spooky Pop (2014)

The Canadian soft-launch of Supercell's addition to its mobile line-up, Spooky Pop, was released in December 2014 and discontinued in 2015.[16] The app was removed from the Canadian App Store and those with previously downloaded copies trying to access the game were met with a pop up message of the discontinuance on 9 February and its "full shut-down" on 10 March.[17] Supercell has since been described as conservative on the release of titles after the recent successes of Clash of Clans[18] and Boom Beach as opposed to many other mobile-development companies.[19]

Smash Land (2015)

Smash Land was launched on a limited basis in Canada and Australia on April 1 of 2015.[20] However, on July 1 of that year, Supercell announced on its official forum that it had decided to cancel development of the game.[21] Smash Land remained available for download until September 1, at which point it was permanently removed from online distribution platforms.[21]

Marketing

During Super Bowl XLIX in February 2015, Supercell spent $9 million for a 60-second runtime in front of 118.5 million viewers. According to the The Guardian, the Clash of Clans advertisement was one of the most popular advertisements of the 61 spots aired on NBC.[22] The commercial dubbed, "Revenge" featured Liam Neeson doing a parody from the movie Taken by seeking revenge in a coffee shop for a random player destroying his village. The commercial has reached a total of 105.4 million[23] views on the game's official YouTube channel so far,[24] and it was the most watched commercial on YouTube in 2015.[25] Despite the success of the commercial, Supercell has seen only a marginal increase in downloads following the advertisement.[26]

References

  1. ^ a b c "Studio Profile: Supercell". Edge. Future plc. 2013. Retrieved 5 January 2014.
  2. ^ a b c d e Pietarila, Päivikki (March 9, 2016). "Supercelliltä hurjat luvut: liikevaihto harppasi 2,1 miljardiin". Kauppalehti (in Finnish). Retrieved March 9, 2016.
  3. ^ The $2.4 Million-Per-Day Company: Supercell
  4. ^ "Breaking Supercell Raises 12m From Accel Partners". ArcticStartup.
  5. ^ Clash of Clans maker Supercell raises $2.1bn to become the next Nintendo October 15, 2013
  6. ^ http://techcrunch.com/2015/06/01/softbank-buys-another-23-of-supercell-shares-now-owns-73-of-the-mobile-gaming-giant/
  7. ^ Pietarila, Päivikki (March 24, 2015). "Supercell meni kirkkaasti yli miljardirajan". Kauppalehti (in Finnish). Retrieved March 24, 2015.
  8. ^ "Supercell Oy – Taloustiedot". Fonecta Finder (in Finnish). Retrieved March 9, 2016.
  9. ^ "Boom Beach is one of the most popular game on Google Play Store".
  10. ^ Clash Royale Soft Launch Announcement January 4, 2016
  11. ^ Vilpponen, Antti (February 16, 2011). "Supercell Combines The Very Best In Finnish Gaming". ArcticStartup. Retrieved January 16, 2015.
  12. ^ "Zombies Online/Gunshine.net Shutdown notice". Gunshine.net. Retrieved 8 April 2015.
  13. ^ Seufert, Eric Benjamin (6 January 2014). "What is Supercell's strategy with Boom Beach?". Mobile Dev Memo. Retrieved 8 April 2015.
  14. ^ Lappalainen, Elina (29 November 2012). "Epäonnistumistakin voi juhlia - Hittipeliyhtiö Supercell hautasi floppinsa samppanjalla". Talouselämä (in Finnish). Talentum. Retrieved 8 April 2015.
  15. ^ A first look at Supercell’s tablet-only combat title Battle Buddies 7 March 2012
  16. ^ "Supercell Cancels Spooky Pop".
  17. ^ "Spooky Pop, Supercell's match-three puzzler, has been cancelled".
  18. ^ "Clash of Clans Astuces Instructions". www.astucesaclashofclans.fr. Retrieved 30 August 2015.
  19. ^ "Clash of Clans". Clash of Clans. Retrieved 12 August 2015.
  20. ^ "Clash of Clans Maker Supercell soft-Launches 'Smash Land' in Canada".
  21. ^ a b "Smash Land Announcement".
  22. ^ "Clash of Clans mobile game was most popular Super Bowl ad in 2015".
  23. ^ Clash of Clans: Revenge (Official Super Bowl TV Commercial) on YouTube
  24. ^ "'Clash of Clans' Is One Huge Hit".
  25. ^ Juvonen, Anna (December 31, 2015). "Suomalaisyrityksen mainos vuoden katsotuin YouTubessa". Kauppalehti (in Finnish). Retrieved January 17, 2016.
  26. ^ "Forget Liam Neeson and Kate Upton — even the 'worst' Super Bowl game ad worked".
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