Tiens Group

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Industry Health & Wellness{{}}
Founded 1995
Founder Li Jinyuan (CEO)
Headquarters Tianjin, China
Area served
Products TCM Based
Dietary supplement
Revenue Increase $1.5 billion USD (2016)
Number of employees
Increase 10,000
Subsidiaries Tianjin Tianshi Biological Development Co., Ltd.
Tiens Yihai Co. Ltd.
Website www.tiens.com

Tiens (/ˈtɛns/, from Chinese: 天狮; pinyin: Tiānshī; literally: "heavenly lion") is a Chinese multinational conglomerate, mainly operating in biotechnology, logistics, finance, property, international trade, retail, e-business, education and tourism. The company headquarters are in the port city of Tianjin. Smaller business operations were noted in September 2003 on NASDAQ and in April 2005 on AMEX.


The business was founded in[citation needed] by Li Jinyuan. Starting in spring 1998, it was able to establish itself on the international market. Its first business activity was the export of traditional Chinese medicinal products, Calcium tablets and instant coffee. These products were sold via direct marketing directly to consumers, reaching 16 million customers in 190 countries as of 2009, according to the company's website.[1] Most consumers were located in Russia, with some 60,000 in Germany.[2]

Through a multi-level marketing approach, Tiens supplies its products through independent agents to the final customer. As of 2009, Tiens claimed to have more than 12 million direct salespeople worldwide, including over 40,000 in Germany alone.[3]

In May 2015, the company sent 6,400 employees on a four-day tour of France. While in Nice, they set a Guinness World Record for the longest "human made phrase".[4]


  1. ^ "Unternehmensübersicht" (in German). Tiens. 28 April 2008. Archived from the original on 5 May 2008. Retrieved 11 May 2015. 
  2. ^ "Goldjunge aus Tianjin"Die Zeit, Nr. 37, 4 September 2008
  3. ^ "Tiens in Deutschland" (in German). Tiens. Archived from the original on 21 October 2008. Retrieved 11 May 2015. 
  4. ^ "Chinese firm sends 6,400 employees on French holiday". BBC News. 9 May 2015. Retrieved 10 May 2015. 

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