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Weleda AG
Industry Cosmetics
Founded 1921 by Dr. Rudolf Steiner and Dr. Ita Wegman
Headquarters Arlesheim, Switzerland
Key people
Ralph Heinisch (CEO)
Website www.weleda.com

Weleda is a multinational company that produces both beauty products and naturopathic medicines. Both branches design their products based on anthroposophic principles. The company takes its name from the German form of the name of the 1st-century Bructeri völva Veleda. As well as being known to use green energy, Weleda uses natural ingredients grown using biodynamic methods and none of their ingredients or products are tested on animals. [1]

Weleda Group is member of the Union for Ethical Biotrade (UEBT).[2][3][4]


1920-28: Founding[edit]

In 1920 Dr. Rudolf Steiner, an Austrian philosopher, and Dr. Ita Wegman, a Dutch gynecologist founded "Futurum AG", in Arlesheim, Switzerland, and "Der Kommende Tag AG" (an incorporated company with the mission of encouraging economic and spiritual values) in Stuttgart, Germany. In 1920 "Der Kommende Tag AG" acquired the former "Colonial-Werke Paul Rumpus" in Schwäbisch Gmünd. In 1921 the two companies merged for financial reasons, and the new company was registered as "Internationale Laboratorien und Klinisch-Therapeutisches Institut Arlesheim AG" but was commonly known as Weleda. On December 10, 1928, the company officially registered under the new name Weleda AG, and it is still known as such today.[5]

2017: Class action lawsuit[edit]

On April 6, 2017, a consumer named Russell Hughes filed a class action lawsuit against Weleda claiming that the products were not actually as natural as advertised. Hughes said he was misled into paying more for the products that he bought because of the allegedly false labeling as natural products.[6]

Notes and references[edit]

  1. ^ "Ralph Heinisch". Bloomberg. Retrieved 2016-05-13. 
  2. ^ "Weleda joins UEBT". befair. Retrieved 9 July 2013. 
  3. ^ "With Weleda on board, UEBT targets further biodiversity growth". Cosmetics Design. Retrieved 9 July 2013. 
  4. ^ "Weleda joins Union for Ethical BioTrade". NNA News. Retrieved 9 July 2013. 
  5. ^ http://www.weleda.de/Unternehmen/UeberWeleda/Geschichte
  6. ^ Torres, Mike. "Weleda accused of fraud in class action". Legal NewsLine. Retrieved 25 April 2017. 

See also[edit]

External links[edit]