Bloomberg Television: Difference between revisions

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=== Weekend Programming ===
=== Weekend Programming ===
* ''Debate''
* ''Debate'' - GAGO
* ''Conversations with [[Judy Woodruff]]''
* ''Conversations with [[Judy Woodruff]]''
* ''For The Record''
* ''For The Record''
Line 195: Line 195:
* ''Taking Stock'' - Weekend edition
* ''Taking Stock'' - Weekend edition
* ''Venture hosted by [[Cris Valerio]]''
* ''Venture hosted by [[Cris Valerio]]''
* ''Innovacion''


== Controversy ==
== Controversy ==

Revision as of 08:41, 15 January 2010

Bloomberg Television
CountryUnited States
Headquarters731 Lexington Avenue New York City, U.S.;
London; and
Hong Kong
Ownership
OwnerBloomberg L.P.

Bloomberg Television is a 24-hour global network dedicated to providing viewers with business and financial news. It is distributed globally, reaching over 200 million homes worldwide. Bloomberg Television is owned and operated by Bloomberg L.P. and is internationally headquartered in New York City with its European Headquarters in London and Asian Headquarters in Hong Kong.

Channels

  • Bloomberg (US)
  • Bloomberg Asia Pacific (Hong Kong and Singapore based division)
  • Bloomberg Europe (from London)
Former channels

United States service

The network also provides funding and studio facilities for the nightly PBS/WNET program Charlie Rose.

The network's morning pre-opening bell programming was formerly simulcasted in a paid programming arrangement in the United States by the USA Network until 2004, when that network dropped the simulcast months before the NBC Universal merger was consummated, due to concerns USA would then air the coverage of a competitor to future sister network CNBC. The simulcast then moved to E!, where it remained until its end in January 2009, when the network had expanded their reach on digital cable systems enough to negate the simulcast. In its time on E!, the 5-8am block was the most watched period for the network according to Nielsen Media Research.

Bloomberg Television's US network debuted a new graphics package in January 2009. This current scheme was first used on the network's now-defunct pre-market program, Starting Bell, before the new graphics expanded to all of the network's programs on February 17, 2009. Also on that date, Bloomberg US revamped its weekday programming lineup (see "Programs on Bloomberg" below).

Starting October 2009, Bloomberg Television debuted another new graphics again.

International Channel

In February, 2009, Bloomberg Television announced that it would cease operating some of the international variations of the channel placing a greater focus on a more international Bloomberg channel.[1]

On March 9, 2009 the localised channels available in Germany, France, Italy and Spain ceased operations. Today, throughout Europe the original pan-European version of Bloomberg Europe (International) is available on cable and digital television providers. Since March 9, 2009 Bloomberg now utilizes its existing international production teams in Hong Kong (Bloomberg Asia), Europe (Bloomberg Europe) and America (Bloomberg) adding a more global feel to the channel. Bloomberg International provides programming from Hong Kong in the early morning, produced by Bloomberg Asia (International), from London in the late morning, produced by Bloomberg Europe (International) and from its main headquarters in New York in the afternoon. Each Bloomberg receives localized advertising and a relevant business news ticker on screen.

Bloomberg Japan ceased broadcasting on April 30, 2009. The channel has now been replaced by Bloomberg Asia (International).[2]

Bloomberg Brazil and Bloomberg Latin America will integrate into the global Bloomberg channel during the year 2009.

Programming

Weekday

Weekday schedule begin Sunday 6pm(ET), 11pm(UK/Ireland/Portugal), Monday 12am(CET) and 6am(HK/Singapore/Philippine).

Asia based program

US ET UK HK Program Anchor
6p-7p
11p-12a
6a-8a
Morning Call
 Bernard Lo
7p-8p
12a-2a
8a-10a
The Trade
 Haslinda Amin
9p-10p
2a-3a
10a-11a
The Bloomberg Edge
 Susan Li (Repeat at 11p ET/4a UK/12p HK)
12a-1a
3a-4a
11a-12p
Asia Confidential
 Bernard Lo (Repeat at 12a ET/5a UK/1p HK)
Asia only
6p-6.30p
Asia Business Tonight
 Cathy Yang (Repeat at 8pm)

Bloomberg Europe

US ET UK HK Program Anchor
1a-2.30a
6a-7.30a
2p-3.30p
Start Up
2.30a-4a
7.30a-9a
3.30p-5p
Countdown
4a-5a
9a-10a
5p-6p
Briefing

New York production

US ET UK HK Program Anchor
5a-6a
10a-11a
6.30p-7p
FirstUp
 Scarlet Fu
6a-8a
11a-1p
8.30p-9p
Inside Track
 Deirdre Bolton and Erik Schatzker
8a-10a
1p-3p
9p-11p
In the Loop
 Betty Liu
10a-11a
3p-4p
11p-12a
InBusiness
 Margaret Brennan
11a-12p
4p-5p
12a-1a
 Margaret Brennan and Francine Lacqua
12p-1p
5p-6p
1a-2a
Bloomberg News
1p-2p
6p-7p
2a-3a
2p-3p
3a-4a
3p-5p
8p-10p
4a-6a
Street Smart
 Carol Massar and Matt Miller
4p-5p
Taking Stock
 Pimm Fox
US ET UK HK Program Anchor
8p-9p
10p-11p
7p-8p
10p-11a
7p-8p
Charlie Rose
 Charlie Rose

Weekend Programming

Controversy

A studio shot of Bloomberg Europe.

In the United Kingdom, Bloomberg TV was severely reprimanded for breach of Ofcom rules during the 2005 UK national (General) election. Bloomberg TV was found to have showed pro-Labour Party bias [3]. This occurred due to a breach of British law. In the run up to a general election television channels must provide equal time to all major political parties. Bloomberg covered the release by the Labour Party of their so-called "Business Manifesto" but did not provide counter-balancing air time to the Conservatives or Liberal Democrats.

News Ticker

In Asia,Europe and the U.S., they use this ticker in the TV, in Asia,US and Europe, they use a new news ticker now on Bloomberg Television.

The 1st Edition of the ticker has 2 stock ticker (ex. For Nikkei 225, Kodak 41.90 ↑ 50.20 and on DAX,Addidas 109.20 ↓ 19.20)and on the third there is the news banner (ex. NASDAQ,S&P,and Dow Jones go down in negative), on the left beside the shows (and commercials,US only), updates on the financial and business was seen and the clock,in the US they use ET,PT,MT,CT, and in Asia, past the hour, and the date.

The 2nd Edition of the ticker has 2 stock tickers at the top and the bottom (ex. WTI Crude 90.98 ↓ -90.10 and Research in Motion 209.29 ↑ 400.90) and the top of the ticker, there's the time and date, in the US, ET only, in Europe, GMT,and CET, in Asia, past the hour, and there is the news section on the second, (ex. Nintendo fails to trade properly on time.) On every time, the News Ticker and the 3rd Stock ticker will block and pulled up the Breaking News (ex. Michael Jackson died today after 3 or 4 months of This is It! concert practice.)

The third edition (present) were used as a one ticker (ex. QQQQ 901.29 ↑ 100.92), with the Bloomberg Sign and there is the news ticker at the middle (ex. Snatching payments of IBM known as Lenovo pays charge) and a stock payments by percentage (ex. DAX 34.99 ↑ 67.09%) with the time clock, in the U.S., ET only, in Europe, GMT and CET, in Asia SGT, HKT,IND, and JKT, and the date, sometimes during news hours or commercials, a red color breaking news was used on the news ticker (ex. Eurostar train service was been postponed).

Competitors

Bloomberg Television's main competition in the US is CNBC and Fox Business Network. International competitors include:

See also

References

  1. ^ The Guardian: Bloomberg cuts back TV service as it axes 100 jobs
  2. ^ http://www.bloomberg.co.jp/media/btv.html
  3. ^ UK broadcasting regulator report; http://www.ofcom.org.uk/tv/obb/ocsc_adjud/bloomberg.pdf#search=%22bloomberg%20ofcom%22

External links

Americas

Asia

Europe

Template:International news channels

ak:Bloomberg Television

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