Boomerang (Australian TV channel)
 | |
| Country | Australia |
|---|---|
| Programming | |
| Language(s) | English |
| Picture format | 576i SDTV |
| Ownership | |
| Owner | Warner Bros. Discovery International |
| Sister channels | Cartoon Network CNN International |
| History | |
| Launched | 3 October 1995 (as a programming block) 14 March 2004 (as a standalone TV channel) |
| Links | |
| Website | www.Boomerangtv.com.au |
| Availability | |
| Streaming media | |
| Foxtel Go | Channel 715 |
Boomerang is an Australian pay television channel owned by Warner Bros. Discovery under its International division. It is a sister service of Cartoon Network.
History and branding
The Australian feed of the Boomerang Asia service was launched on March 14, 2004 as a part of the Foxtel Digital launch with a line-up very similar to that of the American and British version. Originally devoted to classic animation from studios such as Warner Bros., MGM and Hanna-Barbera, the channel has since expanded to include more contemporary programming including Poochini. This channel is available as a free trial in a subscription entertainment package on Fetch TV by some ISPs and was added 26 January 2017.[1]
On December 1, 2012, Boomerang launched a refreshed look, using the logo used by Boomerang UK and other European countries, and converted to 16:9 aspect ratio.[2]
On November 3, 2014, Boomerang received a new logo and branding as part of a global rebranding effort.[3] In late 2014, Boomerang had launched Art&Graft redesign which by 2015 came to Asian and Oceanian territories, the United States, and later to Europe, the Middle East and Africa.[4]
On April 22, 2021, the channel was discontinued on Fetch TV, alongside its sister channel Cartoon Network.[5]
Logos
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March 14, 2004 – November 1, 2007 -
December 1, 2012 – November 3, 2014 -
November 3, 2014–present
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See also
References
- ^ Milligan, Mercedes (30 January 2017). "Cartoon Network & Boomerang Launch on Fetch TV". Animation Magazine.
- ^ Knox, David (23 November 2012). "Boomerang channel to refresh TV Tonight". TV Tonight. Retrieved 29 January 2013.
- ^ Littleton, Cynthia (14 October 2014). "Turner Sets Global Relaunch of Boomerang to Focus on Family Viewing". Variety.
- ^ Kanazir, Marija (16 February 2015). "Cartoon Network's Boomerang Gets a New Colorful Design". Branding Magazine. Retrieved 5 March 2019.
- ^ Knox, David (19 March 2021). "Fetch TV losing CNN, Cartoon Network, Boomerang". TV Tonight. Retrieved 22 April 2021.