Give Me All Your Luvin'
|"Give Me All Your Luvin'"|
|Single by Madonna featuring Nicki Minaj and M.I.A.|
|from the album MDNA|
|Released||February 3, 2012|
|Format||CD single, digital download|
|Recorded||2011; London, England
(Sarm West Studios)
New York, New York
|Label||Live Nation, Interscope|
|Writer(s)||Madonna, Martin Solveig, Onika Maraj, Mathangi Arulpragasam, Michael Tordjman|
|Producer||Madonna, Martin Solveig|
|Madonna singles chronology|
"Give Me All Your Luvin'" is a song recorded by American recording artist Madonna for her twelfth studio album MDNA (2012). It features guest vocals from Nicki Minaj and M.I.A. The song was written by Madonna, M.I.A., Nicki Minaj, Martin Solveig, and Michael Tordjman, while production was helmed by Madonna and Martin Solveig. The song was released on February 3, 2012 by Interscope Records, however, a demo version of the song was leaked on November 8, 2011, under the name "Give Me All Your Love", resulting in a 31-year-old man from Spain being arrested for copyright violations.
Backed by bouncing synthesizers and marching drums, "Give Me All Your Luvin'" is a dance-pop song, with elements of such musical genres as New Wave, bubblegum pop, and disco. Upon its release, music commentators were polarized with the song. Its chorus was noted as a highlight by critics, who described it as catchy; however, music commentators felt that the musical composition was inferior to Madonna's previous singles.
Commercially the single was a success, peaking at number one in Canada, Finland, Hungary, Israel and Venezuela, and inside the top ten in Japan, South Korea and several European countries. It became Madonna's 38th top-ten hit on the Billboard Hot 100 chart, extending her record as the artist with most top-ten singles in the chart history. It became her 28th gold record in the United States. It also gave Madonna her 41st chart topper on the Hot Dance Club Songs chart, extending her record as the artist with the most number one singles on the dance chart. An accompanying music video featuring both Nicki Minaj and M.I.A. was filmed in December 2011, directed by MegaForce. It received mostly positive reviews. The song is M.I.A.'s second top ten single on Billboard Hot 100, since 2008's "Paper Planes". In June, 2012, the single was certified Gold by the RIAA. Madonna performed the song at the Super Bowl XLVI Halftime Show with Nicki Minaj and M.I.A., and also on her MDNA Tour.
In December 2010, Madonna posted a message on her Facebook, exclaiming: "Its official! I need to move. I need to sweat. I need to make new music! Music I can dance to. I'm on the lookout for the maddest, sickest, most badass people to collaborate with. I'm just saying". Madonna has stated she wanted to work with M.I.A. and Minaj on the track as they were both strong, independent girls with a unique voice, and that she liked their music and what they represented. She paid tribute to the stars, saying "They're not conventional pop stars and I really admire them both. I love both of them actually. M.I.A. felt that the collaboration was an achievement her mother would be proud of, "way [more] than me putting "Galang" out in a club." M.I.A. told BBC Radio 1 DJ Zane Lowe that she evaluated Madonna as an original artist. She said: "As musicians, we're two women and we represent two opposite sides of the world. If we can come together on a piece of music or something like the Super Bowl, I feel like that’s actually a cool thing to see."
On November 8, 2011, two snippets of the demo leaked on the web. Later that day, the entire demo of the song, as "Give Me All Your Love," was leaked onto the Internet. According to Billboard: "Within a few hours, it was among one of the top 10 trending topics worldwide on Twitter." After the release of the demo, Madonna's manager, Guy Oseary, wrote on Twitter, "The plan was for new music to come out in the new year. I'm very happy with the positive reaction to the demo, but we are very upset with whoever leaked the song!!!!!!!! we are asking that the fans please help us police any more leaks. we have a lot in store for you. but please respect the process." The leaked demo lacked vocals from both Minaj and M.I.A. M.I.A. confirmed the collaboration of all three in a tweet saying she had been summoned to New York City on November 29, 2011. On December 22, 2011, the police arrested a 31-year-old man from Spain who reportedly leaked the demo. They confirmed the suspect's initials as J.M.R. and described him as "a big Madonna fan"; they found recordings of the song in his belongings. It was confirmed by The Huffington Post that the person didn't seek to profit from the release. He was charged with leaking the unpublished song and later was subsequently released.
On January 29, 2012, Interscope Records announced that the song will be titled "Give Me All Your Luvin'" and that it would be released on February 3, 2012. The song was written by Madonna, Martin Solveig, Nicki Minaj, M.I.A and Michael Tordjman, while production was helmed by Madonna and Solveig. The track was her debut single from her 360 deal with Live Nation Entertainment which was signed in 2007. Through this contract, Madonna and Live Nation signed a three-album deal with Interscope Records, who will market and distribute the single and the studio album. "Give Me All Your Luvin'" was sent to United States Mainstream radio on February 7, 2012.
A 20-second sample of "Give Me All Your Luvin'" where Madonna sings the chorus and followed by Nicki Minaj and M.I.A with cheerleaders chant "L-U-V Madonna, Y-O-U You wanna."
|Problems listening to this file? See media help.|
"Give Me All Your Luvin'" is a dance-pop song, with elements of bubblegum pop, synthpop, New Wave, and disco. The song starts with Madonna uttering a cheer: "L-U-V MADONNA Y-O-U YOU WANNA". The vocal tone of the chant is reminiscent to Gwen Stefani's single "Hollaback Girl" (2005) and "Mickey" (1982) by Toni Basil. A "polished 60s shakedown" succeeds the chant, which is backed by bouncing synthesizers and hard drums. Priya Elan of NME said that resembles Madonna's own songs "Beautiful Stranger", "Amazing" and the songs on her albums Ray of Light (1998) and Hard Candy (2008). "Give Me All Your Luvin'" is written in the key of D♭ major and has a moderately fast tempo of 144 beats per minute. It follows the chord progression of D♭–G♭–A♭ in the verses, and D♭-F♭-C♭-G♭ in the refrain and interlude/bridge. Madonna's vocals span from C♭4 to A♭4.
The chorus of the song follows, which Madonna executes in a high-pitched voice: "Don't play the stupid game / Cause I’m a different kind of girl / Every record sounds the same / You’ve got to step into my world / Give me all your luvin', give me your love / Give me all your love today." Entertainment Weekly's Lanford Beard commented that the song "blends Katy Perry-meets-Gwen Stefani chanting, echoes of Ashlee Simpson's regrettable foray into New Wave-y synth-guitar sounds, and a 'Hold It Against Me' redux breakdown." John Mitchell of MTV Newsroom commented that the instrumentation of the song consists of "glittery synths, marching band drums, claps and a catchy-as-hell chorus." Lewis Corner of Digital Spy called the song an "'80s-inspired electro-thumper complete with a cheerleader chant of 'L-U-V Madonna!'" After the second chorus, "Give Me All Your Luvin'" features a breakdown influenced by dubstep. Minaj raps her verse at a rapid pace as her alter-ego Roman Zolanski: "You can be my boy, you can be my boy toy / In the nick of time, I can say a sicker rhyme / Cause it's time for change, like a nickel or a dime / I'm Roman, I'm a barbarian, I'm Conan." The tempo subsequently decreases as M.I.A raps her verses.
After the leak of "Give Me All Your Luvin'", critics such as David Kreps of Yahoo! and fans alike noted similarities to the track and Nicola Roberts' 2011 single "Beat of My Drum". The comparisons arose after the "cheerleader-style" chorus is heard on the Madonna track as she chants the lyrics "L-U-V Madonna" whilst Roberts track features the lyrics "L.O.V.E/ Dance to the beat of my drum/ Dance to the beat of my drum." A writer for the Daily Mirror commented on the comparison calling "Give Me All Your Luvin'" "a poor variation on Nicola Roberts’ Beat Of My Drum" and negatively commenting on the misspelling of "love", which Madonna stylised as "l-u-v". Brazilian music producer Joao Brasil alleged that the chorus for "Give Me All Your Luvin" was plagiarized from his 2011 single L.O.V.E Banana. Both songs start with the shouts of cheerleaders, who in Brasil's song says "L.O.V.E Banana" and in Madonna's version, "L.U.V. Madonna".
Critical reception 
"Give Me All Your Luvin'" met with generally mixed reviews from music crtitcs. Priya Elan from NME said the song "seems to soar effortlessly" and that "what Madonna's doing in this song is so much more impossibly fun than we could have imagined." She also stated the song was a progress from the sound of her previous album, Hard Candy. Jim Farber from the New York Daily News considered that the song is "a pure snap of bubble gum, closer to an early single like 'Burning Up' than any of her more recent club hits. Only the rap cameos from the quite camp Nicki Minaj, and the less so M.I.A., tell us what decade we're in." Michael Cragg from The Guardian wrote that: "it's not bad. Musically it's a pretty joyful four minutes, featuring bouncing beats, acoustic riffs and Gwen Stefani-style cheerleader chants, but there's something a bit flat about Madonna's delivery. Given all the love she's demanding, you'd think she'd be more excited." Speaking of the rap part, he thought that "Minaj certainly does her best, her typically frantic rap an exercise in squeezing as many words into a 10-second space as possible, while MIA's more laconic drawl loses momentum." Andrew Hampp from Billboard stated, "It amounts to a subpar effort from all parties, particularly Madonna, who hasn't sounded this robotic since the more tweaked-out moments on her last album, Hard Candy."
Sal Cinquemani from Slant described the song as "decidedly vapid" and "catchy" but also stated that "its few charms—'60s surf-pop guitar, vintage video-game effects, and references to her past songs—are fleeting at best." He also described appearances by Minaj and M.I.A. as "tacked on for added marketability" PopCrush editor Cristin Maher was more positive about the song, highlighting its "infectious quality that really sticks in your head" and described it as "effervescent, dance-and-clap-inducing track". Chris Willman of Reuters called it "risible" and infectious: "Everything here is as dumb as the titular spelling, but the campiness has its charm, at least if you like the old musicals that some of the tracking shots here are paying homage to". Jody Rosen of Rolling Stone described lyrics and composition as "dashed off", and was also displeased by its "aggressive, assaultive spunkiness". While reviewing MDNA, The New York Times' critic Jon Pareles described the song as "one of the album's weakest tracks". Joey Guerra from Houston Chronicle wrote that the song's "shiny-happy" sound is "nowhere near representative of the full album." Alexis Petridis from The Guardian declared the song as the album's weakest track and stated that "its position as the album's lead single seems to have had more to do with showing off the presence of Nicki Minaj and MIA than its featherweight melody."
Chart performance 
In the United States, "Give Me All Your Luvin'" debuted at number 13 on the Billboard Hot 100 for the week ending February 18, 2012. It entered on the Hot Digital Songs chart at number seven, selling 115,000 digital copies within three days. The song became Madonna's 44th top 20 single, as well as her 56th entry on the Hot 100. With the release of "Give Me All Your Luvin'", Madonna has tied with Dionne Warwick for amassing the second highest number of Billboard Hot 100 singles by female artists, only behind Aretha Franklin. In the second week it jumped to number ten, giving Madonna her first top-ten single since 2008's "4 Minutes" (and 38th top-ten single overall) and M.I.A. her first top-ten single since 2008's "Paper Planes".The single has been certified gold by the Recording Industry Association of America, for sales of 500.000 copies. It debuted at 24 in the Dance/Club Play Songs chart and rose to 9 the next week, having the fastest rising to the top 10 for a song ever. In Canada, the song debuted at number 11 on the Canadian Hot 100 for issue date of February 10, 2012. The next week, the song jumped to number one, becoming both greatest gainer digital and airplay of the week. The song also jumped 6-1 on the Digital Songs chart, with a 76% download increase to 24,000 and 33-10 on the Hot 100 Airplay chart with a 143% audience increase to over 14 million. It became Madonna's 25th number-one hit in Canada and her second chart-topper in the Hot 100 era after "4 Minutes".
In the UK, the single performed poorly due to two days worth of download sales being discounted by The Official Charts Company as a result of a promotional offer that allowed the song to be downloaded for free if pre-ordering the album MDNA. The song peaked at number 37, resulting in her worst performance for a lead single since "Everybody" in 1982. In the Oceania region, the song debuted at number 25 on the Australian Singles Chart, the second highest debut of that week. The song was highly successful in the European regions, debuting at number one in Finland, her first since "Celebration", and has peaked in the top five in Spain, France, the Netherlands, Italy, Switzerland and Belgium.
Music video 
Minaj tweeted on December 7, 2011, that she was on set with Madonna filming the video for "Give Me All Your Luvin". Directed by the team MegaForce (Léo Berne, Charles Brisgand, Raphaël Rodriguez, and Clément Gallet), the video has a football and cheerleader theme, inspired by her then-upcoming halftime performance at Super Bowl XLVI. Madonna previewed the video in an American Idol exclusive on February 2, 2012. The full video for "Give Me All Your Luvin'" premiered on Madonna's YouTube channel on February 3, 2012. The video has received over 45,000,000 views as of September 28, 2012, making it her most watched video on YouTube.
The video starts as the words "Fans can make you famous, a contract can make you rich, the press can make you a superstar, but only luv [sic] can make you a player." appear on a brick wall. Cheerleaders M.I.A. and Minaj then sing the opening lyrics in a suburban neighborhood alongside other cheerleaders wearing animegao masks. Madonna sings the first verse as she exits a house with a baby stroller and wears a trench coat and sunglasses, all of which are soon discarded. Emerging football players protect her from obstacles, golden raindrops and destroy a car that gets in her way. They hold her perpendicular to a wall and she walks horizontally. Throughout the video, Madonna can be seen dancing and singing in front of a brick wall, and in one scene she holds a baby doll.
During the second verse, Madonna walks across the city with M.I.A. and Minaj, and is still followed by cheerleaders and football players. She walks down a city street, as players are shot down by an unseen shooter who opens fire from a passing vehicle. She climbs a pyramid of football players, and is eventually taken to a club with Minaj and M.I.A., who sing their parts in a room filled with other cheerleaders and football players. Madonna then falls from the building but two players catch her. She makes her way to a town square, then starts dancing with her cheerleaders as they bash heads off of football players using baseball bats, revealing a climactic firework spectacle. Madonna grabs one of the heads and proudly displays it to a cheering audience. The video ends with Madonna in front of a brick wall, laughing and throwing away the baby doll, as the word "Touchdown!" appears in front of a pink backdrop.
Rolling Stone gave a mixed review for the video saying that "It's a goofy and fun clip, though the faceless cheerleaders in the background are more creepy than amusing." Spin was pleased by it, saying "Her attempt to find a bridge between sports, love, and fame falls a bit flat ... but in the end, the football players and cheerleaders in the video are all literally faceless passersby. They, like the two high-profile MCs, are all here in service of the Queen of Pop — they are shouting "L,U, V, Madonna" and taking bullets for her, after all." Idolator was also positive, calling it "a fun, playfull ego boost". MTV described it as "funky, fun and surreal (and almost cartoony)" as well as fun and light-hearted: "Madonna looks like she's having an incredibly fun time throughout the visual — smiling and shimmying her way through this fictional, hyper-fantasy world. Watching the clip, one may wonder what doesn't happen in the video."
Live performances 
In December 2011, it was announced that Madonna would perform at the Super Bowl XLVI halftime show at the Lucas Oil Stadium in Indianapolis, Indiana. Madonna collaborated with Cirque du Soleil in producing the show, and was chosen in lieu of American recording artist Lady Gaga. Rehearsal for the halftime performance accumulated to an estimated 320 hours; it consisted of twenty dancing dolls, seventeen main dancers, a two hundred membered church choir, and a drumline consisting of a hundred percussionists. Thirty-six image projectors were utilized to create a spectacle of lights, while Madonna wore 120 individual prosthetic eyelashes. Madonna performed the song with Minaj and M.I.A., during a medley of her past hits: "Vogue", "Music" (performed with LMFAO along with excerpts from "Party Rock Anthem" and "Sexy and I Know It") then an "Open Your Heart"/"Express Yourself" interlude followed by "Like a Prayer" (performed with Cee Lo Green). Madonna was carried into the stadium by 150 bearers, who wore pairs of black underwear designed by Calvin Klein. She arrived atop of a golden throne, which weighted over 1,200 pounds, and sported a long golden cape designed by Givenchy. Completion of the cape commenced over an approximate period of 750 hours. Once the show concluded, a group of 250 volunteers assembled and dismantled the stage in six minutes. The performance gained widespread attention from the media, after M.I.A. extended the middle finger to the camera near the end of her verse of the song instead of singing the lyric "shit". The incident prompted broadcaster NBC and the National Football League to issue apologies.
A minimal version was included on the MDNA Tour the same year, in which the Just Blaze Remix was used. Madonna danced in a majorette ensemble while her male dancers played the drums in mid-air and her female dancers flashed pom poms before she left the stage early for a costume change.
Track listings and formats 
Credits and personnel 
- Madonna – writer, vocals and record producer
- Martin Solveig – writer and record producer
- Nicki Minaj – writer and vocals
- Maya Arulpragasam – writer and vocals
- Michael Tordjman – writer
- Demacio Castellon – mixing
Charts and certifications 
Weekly charts 
Year-end charts 
Release history 
|Worldwide||February 3, 2012||Digital download||Interscope, Live Nation|
|United States||February 6, 2012||Contemporary Hit Radio|
|United States||February 7, 2012||Digital download – Party Rock Remix|
|Germany||March 2, 2012||CD single|
|Poland||March 6, 2012|
|United Kingdom||March 19, 2012|
|Thailand||March 23, 2012|
See also 
- List of Billboard Hot 100 top 10 singles in 2012
- List of number-one pop hits of 2012 (Brazil)
- List of Hot 100 number-one singles of 2012 (Canada)
- List of number-one digital songs of 2012 (Canada)
- List of number-one singles of 2012 (Finland)
- List of top 10 singles in 2012 (France)
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