Safe Auto Insurance Company

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Safe Auto Insurance Company
Type Private
Industry Insurance & Finance
Founded 1993
Headquarters 4 Easton Oval, Columbus, Ohio 43219
United States
Key people Ron Davies, President and CEO
Ari Deshe and Jon Diamond, Cofounders and Executive Chairmen[1]
Products Private-passenger auto insurance

Safe Auto Insurance Company is a property and casualty auto insurance carrier. The company was founded in Columbus, Ohio,[2] in 1993 by Jon Diamond and Ari Deshe and is a leading provider of state-minimum private-passenger auto insurance in 17 states across the country, including Ohio, Indiana, Kentucky, Georgia, Pennsylvania, South Carolina, Tennessee, Louisiana, Mississippi, Illinois, Missouri, Arizona, Oklahoma, Kansas, Virginia, Texas and California.


SafeAuto Insurance is licensed in 19 states and employs over 1,000 associates in three offices located in Columbus, Ohio; Woodsfield, Ohio; and Somerset, Kentucky, with annual revenues topping $325 million for 2012. [3] Since 2012, Ron Davies, former Senior Vice President with Allstate Insurance Co, took over the role of CEO and Diamond and Deshe remain involved with the company as Chairmen of the Board of Directors. [4] Davies has since opened two SafeAuto storefronts in Columbus Ohio to offer customers a chance to meet with agents face to face to get car insurance quotes, make changes to their policies, make payments or drop off insurance forms. The initial storefront is located at 1969 E Dublin Granville Rd in Columbus. The most recent storefront is located at 3863 E Broad Street, 43213 in Columbus. These are the only two storefronts SafeAuto has in operation.

Target Demographic[edit]

Safe Auto specializes in state minimum limits coverage to help offer the cheapest insurance possible required by law. The company began on the idea that it would take on high risk drivers that other companies were hesitant to insure. They offer car insurance to drivers who require SR-22 or FR44 Certificate of Financial Responsibility forms. An SR22 and FR44 are forms that may be required for a driver to reinstate their driving privileges following an uninsured car accident or conviction of another traffic-related offense, such as a DUI. Other car insurance companies have since then adopted a similar strategy of offering cheap insurance quotes via a direct to consumer model.

See also[edit]


  1. ^ Safe Auto hires Allstate executive to take over from insurer’s founders
  2. ^ Wartenberg, Steve (July 18, 2009). "Meet Justin Case - (though he doesn't really exist)". The Columbus Dispatch (Dispatch Printing Company). p. 8A - Business. "Justin Case has a cubicle on the fourth floor of SafeAuto's headquarters building in Columbus." 
  3. ^
  4. ^

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