Safe Auto Insurance Company

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Safe Auto Insurance Company
Private
Industry Insurance & Finance
Founded 1993
Headquarters 4 Easton Oval, Columbus, Ohio 43219
United States
Key people
Ron Davies, President and CEO
Ari Deshe and Jon Diamond, Cofounders and Executive Chairmen[1]
Products Private-passenger auto insurance
Slogan 1. ""Pick Up the phone the call is free! 1-800-Safe Auto! Play it Safe! Safe Auto!""
2. "Minimum Coverage you can count on"
3. "We keep you legal for less"
Website SafeAuto.com

Safe Auto Insurance Company is a property and casualty auto insurance carrier. The company was founded in Columbus, Ohio,[2] in 1993 by Jon Diamond and Ari Deshe and is a privately held carrier and provider of state-minimum private-passenger auto insurance for drivers in the nonstandard insurance market in 17 states across the country, including Ohio, Indiana, Kentucky, Georgia, Pennsylvania, South Carolina, Tennessee, Louisiana, Mississippi, Illinois, Missouri, Arizona, Oklahoma, Kansas, Virginia, Texas and California.

Operations[edit]

SafeAuto is licensed in 19 states and employs more than 700 associates across its headquarters in Columbus, Ohio, and its satellite offices in Woodsfield, Ohio, and Somerset, Kentucky. SafeAuto's annual revenue was more than $300 million in 2013.[3] Since 2012, Ron Davies, former senior vice president with Allstate Insurance Co, took over the role of CEO; Diamond and Deshe remain involved with the company as chairmen and executive directors of the company's board.[4] Davies has since opened two SafeAuto storefronts in Columbus, Ohio, to serve customers face to face.

Target Demographic[edit]

SafeAuto targets the nonstandard auto insurance market, in which it has specialized for over 20 years in providing liability coverage that meets states' required minimum limits. Deshe and Diamond founded the company on the idea that SafeAuto could serve this market, which includes high-risk drivers and drivers who require an SR-22 that other companies were hesitant to insure, better than any other insurance company could.

See also[edit]

References[edit]

  1. ^ Safe Auto hires Allstate executive to take over from insurer’s founders
  2. ^ Wartenberg, Steve (July 18, 2009). "Meet Justin Case - (though he doesn't really exist)". The Columbus Dispatch (Dispatch Printing Company). p. 8A - Business. Justin Case has a cubicle on the fourth floor of SafeAuto's headquarters building in Columbus. 
  3. ^ http://www.prweb.com/releases/2013/6/prweb10842006.htm
  4. ^ http://www.insurancejournal.com/news/midwest/2012/07/24/256927.htm

External links[edit]