||The topic of this article may not meet Wikipedia's general notability guideline. (February 2013)|
Battle Creek, Michigan
|City of license||Kalamazoo, Michigan|
|Branding||CW 7 (general)
NewsChannel 3 (during WWMT-produced newscast)
|Slogan||TV Now (general)
Live, Local, Breaking News (newscasts)
|Channels||Digital: WWMT-DT 8.4 (VHF)
Virtual: 3.2 (PSIP)
|Owner||Sinclair Broadcast Group
(WWMT Licensee, LLC)
|First air date||September 18, 2006|
|Call letters' meaning||see WWMT|
|Sister station(s)||WEYI-TV, WBSF, WSMH, WLUC-TV, WPBN-TV / WTOM-TV, WGTU / WGTQ|
|Transmitter power||25 kW (digital)|
|Height||257 m (digital)|
|Facility ID||74195 (digital)|
WWMT-DT2, virtual channel 3.2 (VHF digital channel 8.2), is a CW-affiliated television station serving Grand Rapids, Michigan, United States that is licensed to Kalamazoo. It operates as a second digital subchannel of CBS affiliate WWMT (channel 3), which is owned by the Sinclair Broadcast Group. Its parent station has studios on West Maple Street in Kalamazoo, and its transmitter is located on Chief Noonday Road/M-179, northwest of Yankee Springs Township, along the Barry and Allegan County line.
WWMT-DT2 is also available on Charter Communications channel 7 (which lends itself to the subchannel's on-air branding, "CW 7") and Comcast channel 17. Syndicated programming on WWMT-DT2 includes Family Guy, America's Court with Judge Ross, Everybody Loves Raymond and The Big Bang Theory. It is one of the few subchannel-only CW affiliates that is not part of The CW Plus.
On January 24, 2006, the Warner Bros. unit of Time Warner and CBS Corporation announced that the two companies would shut down The WB and UPN and combine the networks' respective programming to create a new "fifth" network called The CW.
On February 22, 2006, News Corporation announced the launch of a new "sixth" network called MyNetworkTV, which would be operated by Fox Television Stations and its syndication division Twentieth Television. MyNetworkTV was created to compete against another upstart network that would launch at the same time that September, The CW (an amalgamated network that was originally consisted primarily of UPN and The WB's higher-rated programs) as well as to give UPN and WB stations that were not mentioned as becoming CW affiliates another option besides converting to independent stations.
On April 4, 2006, WWMT announced it had signed an affiliation deal to carry The CW on a new second digital subchannel. It was reported Class A UPN affiliate WXSP-CA (channel 15) was in discussions to join The CW, but due to that station's heavy reliance on professional sports during prime-time (WXSP's highest-rated programming) and The CW's concerns over programming preemptions (even though the network has affiliates in other markets, most notably WGN-TV in Chicago, with sports commitments that subject The CW's programming to preemptions), the two sides could not come to an agreement.
As a result, West Michigan is one of the largest television markets where The CW was not available through over-the-air analog broadcasts and is one of the few stations the new network was awarded that had not previously been affiliated with either The WB or UPN. WXSP joined MyNetworkTV upon the network's September 5th launch and WWMT did the same with The CW when it began on September 18. From that date through early-December, WWMT-DT2 was known as "West Michigan's CW"; it has since been known as "CW 7".
On September 18, 2008, WWMT began producing a nightly prime time newscast at 10 p.m. on its second digital subchannel. This established a third local news option in the timeslot competing with Fox affiliate WXMI (channel 17)'s longer-established hour-long newscasts and a half-hour WOOD-TV-produced newscast on MyNetworkTV affiliate WXSP. Known as NewsChannel 3 Live at 10 on CW 7, it currently airs for 30 minutes featuring a separate title opening, "CW 7" labeled mics, and a "NewsChannel 3 on CW 7" watermark in the bottom right hand corner of the screen. Until September 2013, WWMT-DT2 also aired the nationally syndicated morning news program The Daily Buzz, each weekday morning from 6 to 9 a.m.; this was replaced by a simulcast of the 6 a.m. hour of WWMT's weekday morning newscast.
On April 16, 2011, WWMT became the second television station in the Grand Rapids market to begin broadcasting its local newscasts in high definition (updated graphics were introduced along with the change). However, newscasts on WWMT-DT2 are still presented in standard definition as the subchannel, although it broadcasts in 16:9 widescreen, is not available in HD.
- 'Gilmore Girls' meet 'Smackdown'; CW Network to combine WB, UPN in CBS-Warner venture beginning in September, CNNMoney.com, January 24, 2006.
- UPN and WB to Combine, Forming New TV Network, The New York Times, January 24, 2006.
- "News Corp. to launch new mini-network for UPN stations". USA Today. February 22, 2006. Retrieved January 21, 2013.
- News Corp. Unveils MyNetworkTV, Broadcasting & Cable, February 22, 2006.
- CW Adds Seven More Affiliates, Broadcasting & Cable, April 4, 2006.