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| homepage = {{url|scentsy.com/}}
| homepage = {{url|scentsy.com/}}
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'''Scentsy''' is an American [[multi-level marketing]]<ref>{{Cite news|url=https://money.usnews.com/money/personal-finance/family-finance/articles/2018-06-12/What-to-know-before-getting-involved-in-an-mlm-company|title=What to Know Before Getting Involved in an MLM Company|last=Snider|first=Susannah|date=June 12, 2018|work=U.S. News & World Report|access-date=March 3, 2019}}</ref><ref name=":6">{{Cite web|url=http://www.finance-guy.net/streetonomic/money-with-scentsy-review|title=Can You Make Money With Scentsy|date=5 August 2017|website=The Finance Guy|language=en-AU|access-date=2019-03-30}}</ref> company based in [[Meridian, Idaho|Meridian]], [[Idaho]] that sells scented products including wax warmers and other home and body products.<ref name=":13">{{Cite web |last= |first= |date=2022-03-12 |title=Scentsy gets recognized by Forbes for third time |url=https://www.idahopress.com/community/money/scentsy-gets-recognized-by-forbes-for-third-time/article_f2439b88-9555-5ec5-9b05-3f7ed1d68227.html |access-date=2022-04-20 |website=Idaho Press |language=en}}</ref><ref>{{Cite web |last=Ritter Saunders |first=Emilie |date=2012-03-26 |title=Scentsy Becomes A Multimillion Dollar Business |url=https://stateimpact.npr.org/idaho/2012/03/26/scentsy-becomes-a-multimillion-dollar-business/ |access-date=2022-04-20 |website=StateImpact Idaho |language=en}}</ref>
'''Scentsy''' is an American [[multi-level marketing]]<ref>{{Cite news|url=https://money.usnews.com/money/personal-finance/family-finance/articles/2018-06-12/What-to-know-before-getting-involved-in-an-mlm-company|title=What to Know Before Getting Involved in an MLM Company|last=Snider|first=Susannah|date=June 12, 2018|work=U.S. News & World Report|access-date=March 3, 2019}}</ref><ref name=":6">{{Cite web|url=http://www.finance-guy.net/streetonomic/money-with-scentsy-review|title=Can You Make Money With Scentsy|date=5 August 2017|website=The Finance Guy|language=en-AU|access-date=2019-03-30}}</ref> company based in [[Meridian, Idaho]], that sells scented products including wax warmers and other home and body products.<ref name=":13">{{Cite web |last= |first= |date=2022-03-12 |title=Scentsy gets recognized by Forbes for third time |url=https://www.idahopress.com/community/money/scentsy-gets-recognized-by-forbes-for-third-time/article_f2439b88-9555-5ec5-9b05-3f7ed1d68227.html |access-date=2022-04-20 |website=Idaho Press |language=en}}</ref><ref>{{Cite web |last=Ritter Saunders |first=Emilie |date=2012-03-26 |title=Scentsy Becomes A Multimillion Dollar Business |url=https://stateimpact.npr.org/idaho/2012/03/26/scentsy-becomes-a-multimillion-dollar-business/ |access-date=2022-04-20 |website=StateImpact Idaho |language=en}}</ref>


The company was founded by Kara Egan and Colette Gunnel in 2003.
The company was founded by Kara Egan and Colette Gunnel in 2003.


== History ==
== History ==
Scentsy was founded by Kara Egan and her sister-in-law Colette Gunnell in [[Salt Lake City|Salt Lake City, Utah]] in 2003.<ref name=":0">{{Cite web|url=http://stateimpact.npr.org/idaho/topic/scentsy/|title=Inside Meridian-Based Scentsy|website= Boise State Public Radio - StateImpact Idaho|language=en|access-date=2019-03-30}}</ref> At a small business event in 2004, they met Orville Thompson, a struggling entrepreneur who had previously started several unprofitable business ventures.<ref name=":8">{{Cite web|url=https://www.kivitv.com/news/made-in-idaho/made-in-idaho-road-to-success-a-bit-bumpy-at-times-for-founders-of-scentsy|title=Scentsy founders share their story|date=2018-05-18|website=KIVI|language=en|access-date=2019-03-30}}</ref> Thompson took an interest in the pair's wick-less candle company and a few months later, he and his wife Heidi Thompson purchased the company from Egan and Gunnell.<ref name=":0" /><ref name=":8" /><ref name=":11">{{Cite web|url=http://video.foxbusiness.com/v/4411341/|title=Scentsy CEO on Thriving in Rough Economy|date=2011-05-05|website=Fox Business|language=en-US|access-date=2019-03-31}}</ref> The Thompsons moved the company's headquarters to [[Meridian, Idaho]] and on July 1, 2004 they re-launched Scentsy using a multi-level marketing distribution model.<ref name=":0" /><ref name=":1">{{Cite web|url=https://www.forbes.com/lists/2011/28/most-promising-companies-11_Scentsy_JCVZ.html|title=#66 Scentsy - Forbes.com|website=www.forbes.com|access-date=2019-03-30}}</ref><ref name=":4">{{Cite web|url=https://www.idahopress.com/blogs/business_to_business/scentsy-s-profits-continue-to-rise-sharply/article_d88c535e-f43f-11e0-9bf4-001cc4c002e0.html|title=Scentsy's profits continue to rise sharply|last=Beech|first=Holly|date=11 October 2011|website=Idaho Press|language=en|access-date=2019-03-30}}</ref><ref name=":13" />
Scentsy was founded by Kara Egan and her sister-in-law Colette Gunnell in [[Salt Lake City|Salt Lake City, Utah]], in 2003.<ref name=":0">{{Cite web|url=http://stateimpact.npr.org/idaho/topic/scentsy/|title=Inside Meridian-Based Scentsy|website= Boise State Public Radio - StateImpact Idaho|language=en|access-date=2019-03-30}}</ref> At a small business event in 2004, they met Orville Thompson, a struggling entrepreneur who had previously started several unprofitable business ventures.<ref name=":8">{{Cite web|url=https://www.kivitv.com/news/made-in-idaho/made-in-idaho-road-to-success-a-bit-bumpy-at-times-for-founders-of-scentsy|title=Scentsy founders share their story|date=2018-05-18|website=KIVI|language=en|access-date=2019-03-30}}</ref> Thompson took an interest in the pair's wick-less candle company and a few months later, he and his wife Heidi Thompson purchased the company from Egan and Gunnell.<ref name=":0" /><ref name=":8" /><ref name=":11">{{Cite web|url=http://video.foxbusiness.com/v/4411341/|title=Scentsy CEO on Thriving in Rough Economy|date=2011-05-05|website=Fox Business|language=en-US|access-date=2019-03-31}}</ref> The Thompsons moved the company's headquarters to [[Meridian, Idaho]], and on July 1, 2004, they relaunched Scentsy using a multi-level marketing distribution model.<ref name=":0" /><ref name=":1">{{Cite web|url=https://www.forbes.com/lists/2011/28/most-promising-companies-11_Scentsy_JCVZ.html|title=#66 Scentsy - Forbes.com|website=www.forbes.com|access-date=2019-03-30}}</ref><ref name=":4">{{Cite web|url=https://www.idahopress.com/blogs/business_to_business/scentsy-s-profits-continue-to-rise-sharply/article_d88c535e-f43f-11e0-9bf4-001cc4c002e0.html|title=Scentsy's profits continue to rise sharply|last=Beech|first=Holly|date=11 October 2011|website=Idaho Press|language=en|access-date=2019-03-30}}</ref><ref name=":13" />


Marketing materials for Scentsy were created by a [[Layton, Utah]]-based graphic design company, ScentsySuccess (an authorized division of Ann Dalton Design Inc.). ScentsySuccess was acquired by Scentsy in 2008, at which time they moved to a new distribution centre and showroom in Layton.<ref>{{Cite journal|last=Olson|first=Debbi|date=8–14 September 2008|title=Home-fragrance firm to open distribution center in Layton|journal=The Enterprise|location=Salt Lake City, Utah|volume=38|issue=11|pages=[1], 12}}</ref>
Marketing materials for Scentsy were created by a [[Layton, Utah]]-based graphic design company, ScentsySuccess (an authorized division of Ann Dalton Design Inc.). ScentsySuccess was acquired by Scentsy in 2008, at which time they moved to a new distribution center and showroom in Layton.<ref>{{Cite journal|last=Olson|first=Debbi|date=8–14 September 2008|title=Home-fragrance firm to open distribution center in Layton|journal=The Enterprise|location=Salt Lake City, Utah|volume=38|issue=11|pages=[1], 12}}</ref>


In 2009, the company expanded into Canada and in 2011, it expanded again, into the United Kingdom and Germany.<ref name=":3">{{Cite web|url=https://www.idahopress.com/news/local/scentsy-celebrates-growth-with-new-meridian-campus/article_2470637e-2d77-11e3-9c8c-0019bb2963f4.html|title=Scentsy celebrates growth with new Meridian campus|last=Beech|first=Holly|date=5 October 2013|website=Idaho Press|language=en|access-date=2019-03-30}}</ref> In 2012, the company had over 170,000 active independent consultants.<ref name=":9">{{Cite web|url=https://www.entrepreneur.com/article/223477|title=Scentsy and the Sweet Smell of Success|last=Littman|first=Margaret|date=2012-06-02|website=Entrepreneur|language=en|access-date=2019-03-31}}</ref> At the end of 2015, this number had fallen to 95,891.{{Needs citation|date=June 2024}} Co-founder Kara Egan remained with the company as a consultant and had over 42,000 down line consultants as of 2012.<ref name=":9" />
In 2009, the company expanded into Canada and in 2011, it expanded again, into the United Kingdom and Germany.<ref name=":3">{{Cite web|url=https://www.idahopress.com/news/local/scentsy-celebrates-growth-with-new-meridian-campus/article_2470637e-2d77-11e3-9c8c-0019bb2963f4.html|title=Scentsy celebrates growth with new Meridian campus|last=Beech|first=Holly|date=5 October 2013|website=Idaho Press|language=en|access-date=2019-03-30}}</ref> In 2012, the company had over 170,000 active independent consultants.<ref name=":9">{{Cite web|url=https://www.entrepreneur.com/article/223477|title=Scentsy and the Sweet Smell of Success|last=Littman|first=Margaret|date=2012-06-02|website=Entrepreneur|language=en|access-date=2019-03-31}}</ref> At the end of 2015, this number had fallen to 95,891.{{Needs citation|date=June 2024}} Co-founder Kara Egan remained with the company as a consultant and had over 42,000 down line consultants as of 2012.<ref name=":9" />
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In 2017, the company reported over $450 million in annual sales, putting it as number 44 on ''Direct Selling News''' list of the top direct selling companies in the world.<ref name=":2">{{Cite web|url=https://www.forbes.com/companies/scentsy/|title=Scentsy on the Forbes America's Best Midsize Employers List|website=Forbes|language=en|access-date=2019-03-30}}</ref><ref>{{Cite web|url=https://www.directsellingnews.com/dsn-announces-the-2018-global-100/|title=DSN Announces the 2018 Global 100!|date=2018-05-03|website=Direct Selling News|language=en-US|access-date=2019-03-30}}</ref> It was also on the [[Forbes]] magazine 2011 list of America's 100 Most Promising Companies and the 2018 list of America’s Best Midsize Employers.<ref name=":1" /><ref name=":2" />
In 2017, the company reported over $450 million in annual sales, putting it as number 44 on ''Direct Selling News''' list of the top direct selling companies in the world.<ref name=":2">{{Cite web|url=https://www.forbes.com/companies/scentsy/|title=Scentsy on the Forbes America's Best Midsize Employers List|website=Forbes|language=en|access-date=2019-03-30}}</ref><ref>{{Cite web|url=https://www.directsellingnews.com/dsn-announces-the-2018-global-100/|title=DSN Announces the 2018 Global 100!|date=2018-05-03|website=Direct Selling News|language=en-US|access-date=2019-03-30}}</ref> It was also on the [[Forbes]] magazine 2011 list of America's 100 Most Promising Companies and the 2018 list of America’s Best Midsize Employers.<ref name=":1" /><ref name=":2" />


Scentsy opened an east coast distribution center located in [[Rock Hill, South Carolina]] in summer 2021.<ref>{{Cite web|title=Scentsy to open East Coast distribution center at Legacy Park East in Rock Hill, adding hundreds of job|url=https://www.bizjournals.com/charlotte/news/2021/02/19/scentsy-legacy-park-east-rock-hill.html?ana=wsoc|access-date=2022-01-05|website=www.bizjournals.com}}</ref>
In 2021, Scentsy opened an east coast distribution center in [[Rock Hill, South Carolina]].<ref>{{Cite web|title=Scentsy to open East Coast distribution center at Legacy Park East in Rock Hill, adding hundreds of job|url=https://www.bizjournals.com/charlotte/news/2021/02/19/scentsy-legacy-park-east-rock-hill.html?ana=wsoc|access-date=2022-01-05|website=www.bizjournals.com}}</ref> That same year, Dan Orchard became the interim CEO while Heidi and Orville Thompson moved to London to serve as a mission president couple for the [[The Church of Jesus Christ of Latter-day Saints|Church of Jesus Christ of Latter-Day Saints]].<ref name=":12">{{Cite web|last=Sowell|first=John|title=Scentsy CEOs are leaving for London. Here's what they're doing|url=https://magicvalley.com/lifestyles/faith-and-values/scentsy-ceos-are-leaving-for-london-here-s-what-they-re-doing/article_b58c9547-8ee7-50c5-8520-55207f7782a8.html|access-date=2021-12-22|website=Twin Falls Times-News|date=16 January 2021 |language=en}}</ref> Orchard previously served as the general manager of emerging markets.<ref>{{Cite web |title=Leadership Changes at Scentsy |url=https://www.happi.com/contents/view_breaking-news/2019-08-05/leadership-changes-at-scentsy/ |access-date=2024-01-08 |website=HAPPI}}</ref> The Thompson's will return to their CEO duties at the end of their mission service in 2024.<ref name=":12" />


⚫
In 2023, [[The Walt Disney Company|Disney]] announced they would partner with Scentsy to create "Smellephants on Parade", a [[Dumbo]]-themed activity with smellable attractions.<ref>{{Cite web |date=2023-07-28 |title=New Interactive Experience Is Coming To Walt Disney World |url=https://www.themeparktourist.com/news/20230728/33593/new-interactive-experience-coming-walt-disney-world |access-date=2024-01-08 |website=www.themeparktourist.com |language=en}}</ref>
In 2021, Dan Orchard became the interim CEO while Heidi and Orville Thompson moved to London to serve as a mission president couple for the [[The Church of Jesus Christ of Latter-day Saints|Church of Jesus Christ of Latter-Day Saints]].<ref name=":12">{{Cite web|last=Sowell|first=John|title=Scentsy CEOs are leaving for London. Here's what they're doing|url=https://magicvalley.com/lifestyles/faith-and-values/scentsy-ceos-are-leaving-for-london-here-s-what-they-re-doing/article_b58c9547-8ee7-50c5-8520-55207f7782a8.html|access-date=2021-12-22|website=Twin Falls Times-News|date=16 January 2021 |language=en}}</ref> Orchard previously served as the general manager of emerging markets.<ref>{{Cite web |title=Leadership Changes at Scentsy |url=https://www.happi.com/contents/view_breaking-news/2019-08-05/leadership-changes-at-scentsy/ |access-date=2024-01-08 |website=HAPPI}}</ref> The Thompson's will return to their CEO duties at the end of their mission service in 2024.<ref name=":12" />

⚫
In 2023, [[The Walt Disney Company|Disney]] announced they would partner with Scentsy to create "Smellephants on Parade" a [[Dumbo]]-themed activity with smellable attractions.<ref>{{Cite web |date=2023-07-28 |title=New Interactive Experience Is Coming To Walt Disney World |url=https://www.themeparktourist.com/news/20230728/33593/new-interactive-experience-coming-walt-disney-world |access-date=2024-01-08 |website=www.themeparktourist.com |language=en}}</ref>


== Business model ==
== Business model ==
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Scentsy has been criticized for its heavy recruitment of American military spouses, whose families' frequent moves mean they often have trouble finding consistent employment.<ref name=":5">{{Cite web|url=https://www.military.com/spousebuzz/2018/01/30/truth-about-mlm-businesses-and-how-they-hurt-troops.html|title=The Truth About MLM Businesses and How They Hurt Troops|last=Burke|first=Crispin|date=2018-01-30|website=Military.com|language=en|access-date=2019-03-30}}</ref><ref>{{Cite web|url=https://www.vox.com/2016/5/12/11577466/multilevel-marketing|title=Why your Facebook feed is filled with women selling essential oils and press-on nails|last=Shellnutt|first=Kate|date=2016-05-12|website=Vox|access-date=2019-03-30}}</ref><ref>{{Cite web|url=https://www.racked.com/2018/5/29/17377706/multilevel-marketing-companies-military-spouse|title=Why MLMs Are So Appealing to Military Spouses|last=Mondalek|first=Alexandra|date=2018-05-29|website=Racked|access-date=2019-03-30}}</ref>
Scentsy has been criticized for its heavy recruitment of American military spouses, whose families' frequent moves mean they often have trouble finding consistent employment.<ref name=":5">{{Cite web|url=https://www.military.com/spousebuzz/2018/01/30/truth-about-mlm-businesses-and-how-they-hurt-troops.html|title=The Truth About MLM Businesses and How They Hurt Troops|last=Burke|first=Crispin|date=2018-01-30|website=Military.com|language=en|access-date=2019-03-30}}</ref><ref>{{Cite web|url=https://www.vox.com/2016/5/12/11577466/multilevel-marketing|title=Why your Facebook feed is filled with women selling essential oils and press-on nails|last=Shellnutt|first=Kate|date=2016-05-12|website=Vox|access-date=2019-03-30}}</ref><ref>{{Cite web|url=https://www.racked.com/2018/5/29/17377706/multilevel-marketing-companies-military-spouse|title=Why MLMs Are So Appealing to Military Spouses|last=Mondalek|first=Alexandra|date=2018-05-29|website=Racked|access-date=2019-03-30}}</ref>


According to its 2015 income disclosure statement,<ref name=":10">{{Cite web|url=https://imagelive.scentsy.com/cmsimages/files/Resource%20Library/FW16_R1_US-EN_Income-Disclosure-Statement(1).pdf|title=Scentsy Income Disclosure Statement 2015|access-date=2019-03-30}}</ref> about 66,000 or 65% of active Scentsy consultants receive an average of $463.34 per year, before expenses. The top 200 or about 0.2% of consultants, earned an average of $113,363.98, with the highest income earner making nearly 1 million dollars.<ref>{{Cite web|url=https://www.ctvnews.ca/business/direct-sales-gigs-how-much-can-you-make-being-your-own-boss-1.2997994|title=Direct sales gigs: How much can you make being your own boss? {{!}} CTV News|website=www.ctvnews.ca|date=22 July 2016 |access-date=2019-03-31}}</ref> According to a [[military.com]] article, it takes most consultants over four years to earn a yearly income equivalent to working three and a half hours per week at minimum wage, not counting business expenses.<ref name=":5" /> The blog Bottlesoup calculates that a consultant will have to sell 639 Scentsy products per month to earn the equivalent of a full-time, minimum-wage job.<ref>{{Cite web|url=https://bottlesoup.com/2019/03/05/living-the-dream-selling-scentsy/|title=Living the Dream: Selling Scentsy|date=2019-03-06|website=BOTTLESOUP|language=en-US|access-date=2019-03-31}}</ref>{{Better source|reason=The current source is insufficiently reliable ([[WP:NOTRS]]).|date=November 2022}} An analysis by The Finance Guy blog, claims that 99.45% of Scentsy consultants were not able to earn a full-time income.<ref name=":6" />{{Better source|reason=The current source is insufficiently reliable ([[WP:NOTRS]]).|date=November 2022}}
According to its 2015 income disclosure statement,<ref name=":10">{{Cite web|url=https://imagelive.scentsy.com/cmsimages/files/Resource%20Library/FW16_R1_US-EN_Income-Disclosure-Statement(1).pdf|title=Scentsy Income Disclosure Statement 2015|access-date=2019-03-30}}</ref> about 66,000 or 65% of active Scentsy consultants receive an average of $463.34 per year, before expenses. The top 200 or about 0.2% of consultants, earned an average of $113,363.98, with the highest income earner making nearly $1 million.<ref>{{Cite web|url=https://www.ctvnews.ca/business/direct-sales-gigs-how-much-can-you-make-being-your-own-boss-1.2997994|title=Direct sales gigs: How much can you make being your own boss? {{!}} CTV News|website=www.ctvnews.ca|date=22 July 2016 |access-date=2019-03-31}}</ref> According to a [[military.com]] article, it takes most consultants over four years to earn a yearly income equivalent to working three and a half hours per week at minimum wage, not counting business expenses.<ref name=":5" /> The blog Bottlesoup calculates that a consultant will have to sell 639 Scentsy products per month to earn the equivalent of a full-time, minimum-wage job.<ref>{{Cite web|url=https://bottlesoup.com/2019/03/05/living-the-dream-selling-scentsy/|title=Living the Dream: Selling Scentsy|date=2019-03-06|website=BOTTLESOUP|language=en-US|access-date=2019-03-31}}</ref>{{Better source|reason=The current source is insufficiently reliable ([[WP:NOTRS]]).|date=November 2022}} An analysis by The Finance Guy blog, claims that 99.45% of Scentsy consultants were not able to earn a full-time income.<ref name=":6" />{{Better source|reason=The current source is insufficiently reliable ([[WP:NOTRS]]).|date=November 2022}}


Scentsy was profiled in a study about the rhetoric used by companies in the 'direct selling industry'.<ref>{{Cite journal|last1=Martin|first1=Sarah E.|last2=Rawlins|first2=Jacob D.|date=October 2018|title=Stories they tell: the rhetoric of recruiting independent consultants|journal=Journal of Business and Technical Communication|volume=32|issue=4|pages=447–479|doi=10.1177/1050651918780196|s2cid=65006466|issn=1050-6519}}</ref> Scentsy's recruitment material was noted to emphasize personal agency within the context of [[Ernest Bormann|Bormann's]] fantasy theme analysis and convergence theory.
Scentsy was profiled in a study about the rhetoric used by companies in the direct selling industry.<ref>{{Cite journal|last1=Martin|first1=Sarah E.|last2=Rawlins|first2=Jacob D.|date=October 2018|title=Stories they tell: the rhetoric of recruiting independent consultants|journal=Journal of Business and Technical Communication|volume=32|issue=4|pages=447–479|doi=10.1177/1050651918780196|s2cid=65006466|issn=1050-6519}}</ref> Scentsy's recruitment material was noted to emphasize personal agency within the context of [[Ernest Bormann|Bormann's]] fantasy theme analysis and convergence theory.


== See also ==
== See also ==

Revision as of 20:14, 6 June 2024

Scentsy
Company typePrivate
Industrymulti-level marketing
Founded2003
Founders
  • Kara Egan
  • Colette Gunnell
HeadquartersMeridian, Idaho, U.S.
Area served
North America, Europe, Australia and New Zealand
Key people
Heidi Thompson (CEO), Orville Thompson (CEO)
ProductsScented products
Number of employees
1,056 (2018)[1]
Websitescentsy.com

Scentsy is an American multi-level marketing[2][3] company based in Meridian, Idaho, that sells scented products including wax warmers and other home and body products.[4][5]

The company was founded by Kara Egan and Colette Gunnel in 2003.

History

Scentsy was founded by Kara Egan and her sister-in-law Colette Gunnell in Salt Lake City, Utah, in 2003.[6] At a small business event in 2004, they met Orville Thompson, a struggling entrepreneur who had previously started several unprofitable business ventures.[7] Thompson took an interest in the pair's wick-less candle company and a few months later, he and his wife Heidi Thompson purchased the company from Egan and Gunnell.[6][7][8] The Thompsons moved the company's headquarters to Meridian, Idaho, and on July 1, 2004, they relaunched Scentsy using a multi-level marketing distribution model.[6][9][10][4]

Marketing materials for Scentsy were created by a Layton, Utah-based graphic design company, ScentsySuccess (an authorized division of Ann Dalton Design Inc.). ScentsySuccess was acquired by Scentsy in 2008, at which time they moved to a new distribution center and showroom in Layton.[11]

In 2009, the company expanded into Canada and in 2011, it expanded again, into the United Kingdom and Germany.[12] In 2012, the company had over 170,000 active independent consultants.[13] At the end of 2015, this number had fallen to 95,891.[citation needed] Co-founder Kara Egan remained with the company as a consultant and had over 42,000 down line consultants as of 2012.[13]

In 2017, the company reported over $450 million in annual sales, putting it as number 44 on Direct Selling News' list of the top direct selling companies in the world.[14][15] It was also on the Forbes magazine 2011 list of America's 100 Most Promising Companies and the 2018 list of America’s Best Midsize Employers.[9][14]

In 2021, Scentsy opened an east coast distribution center in Rock Hill, South Carolina.[16] That same year, Dan Orchard became the interim CEO while Heidi and Orville Thompson moved to London to serve as a mission president couple for the Church of Jesus Christ of Latter-Day Saints.[17] Orchard previously served as the general manager of emerging markets.[18] The Thompson's will return to their CEO duties at the end of their mission service in 2024.[17]

In 2023, Disney announced they would partner with Scentsy to create "Smellephants on Parade", a Dumbo-themed activity with smellable attractions.[19]

Business model

Under the multi-level marketing (MLM) model used by Scentsy, all products are sold exclusively through independent consultants, with no retail sales.[13] Consultants can also receive a portion of the sales of any new consultants that they recruit.[20] In a 2011 interview, CEO Orville Thompson said that they chose a direct selling model because their wickless candles were "an experiential product" that were best showcased in home-based parties and that MLM distributing allowed them to offer a larger selection of products than was possible to offer in the limited space of a retail store.[8]

Scentsy has been criticized for its heavy recruitment of American military spouses, whose families' frequent moves mean they often have trouble finding consistent employment.[21][22][23]

According to its 2015 income disclosure statement,[24] about 66,000 or 65% of active Scentsy consultants receive an average of $463.34 per year, before expenses. The top 200 or about 0.2% of consultants, earned an average of $113,363.98, with the highest income earner making nearly $1 million.[25] According to a military.com article, it takes most consultants over four years to earn a yearly income equivalent to working three and a half hours per week at minimum wage, not counting business expenses.[21] The blog Bottlesoup calculates that a consultant will have to sell 639 Scentsy products per month to earn the equivalent of a full-time, minimum-wage job.[26][better source needed] An analysis by The Finance Guy blog, claims that 99.45% of Scentsy consultants were not able to earn a full-time income.[3][better source needed]

Scentsy was profiled in a study about the rhetoric used by companies in the direct selling industry.[27] Scentsy's recruitment material was noted to emphasize personal agency within the context of Bormann's fantasy theme analysis and convergence theory.

See also

References

  1. ^ "Scentsy on the Forbes America's Best Midsize Employers List". Forbes. Retrieved 2018-03-30.
  2. ^ Snider, Susannah (June 12, 2018). "What to Know Before Getting Involved in an MLM Company". U.S. News & World Report. Retrieved March 3, 2019.
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  4. ^ a b "Scentsy gets recognized by Forbes for third time". Idaho Press. 2022-03-12. Retrieved 2022-04-20.
  5. ^ Ritter Saunders, Emilie (2012-03-26). "Scentsy Becomes A Multimillion Dollar Business". StateImpact Idaho. Retrieved 2022-04-20.
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  9. ^ a b "#66 Scentsy - Forbes.com". www.forbes.com. Retrieved 2019-03-30.
  10. ^ Beech, Holly (11 October 2011). "Scentsy's profits continue to rise sharply". Idaho Press. Retrieved 2019-03-30.
  11. ^ Olson, Debbi (8–14 September 2008). "Home-fragrance firm to open distribution center in Layton". The Enterprise. 38 (11). Salt Lake City, Utah: [1], 12.
  12. ^ Beech, Holly (5 October 2013). "Scentsy celebrates growth with new Meridian campus". Idaho Press. Retrieved 2019-03-30.
  13. ^ a b c Littman, Margaret (2012-06-02). "Scentsy and the Sweet Smell of Success". Entrepreneur. Retrieved 2019-03-31.
  14. ^ a b "Scentsy on the Forbes America's Best Midsize Employers List". Forbes. Retrieved 2019-03-30.
  15. ^ "DSN Announces the 2018 Global 100!". Direct Selling News. 2018-05-03. Retrieved 2019-03-30.
  16. ^ "Scentsy to open East Coast distribution center at Legacy Park East in Rock Hill, adding hundreds of job". www.bizjournals.com. Retrieved 2022-01-05.
  17. ^ a b Sowell, John (16 January 2021). "Scentsy CEOs are leaving for London. Here's what they're doing". Twin Falls Times-News. Retrieved 2021-12-22.
  18. ^ "Leadership Changes at Scentsy". HAPPI. Retrieved 2024-01-08.
  19. ^ "New Interactive Experience Is Coming To Walt Disney World". www.themeparktourist.com. 2023-07-28. Retrieved 2024-01-08.
  20. ^ "Scentsy Compensation Plan Chart | How to make money with Scentsy | Buy Scentsy Online". 28 February 2014. Retrieved 2019-03-31.
  21. ^ a b Burke, Crispin (2018-01-30). "The Truth About MLM Businesses and How They Hurt Troops". Military.com. Retrieved 2019-03-30.
  22. ^ Shellnutt, Kate (2016-05-12). "Why your Facebook feed is filled with women selling essential oils and press-on nails". Vox. Retrieved 2019-03-30.
  23. ^ Mondalek, Alexandra (2018-05-29). "Why MLMs Are So Appealing to Military Spouses". Racked. Retrieved 2019-03-30.
  24. ^ "Scentsy Income Disclosure Statement 2015" (PDF). Retrieved 2019-03-30.
  25. ^ "Direct sales gigs: How much can you make being your own boss? | CTV News". www.ctvnews.ca. 22 July 2016. Retrieved 2019-03-31.
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  27. ^ Martin, Sarah E.; Rawlins, Jacob D. (October 2018). "Stories they tell: the rhetoric of recruiting independent consultants". Journal of Business and Technical Communication. 32 (4): 447–479. doi:10.1177/1050651918780196. ISSN 1050-6519. S2CID 65006466.
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