StarPlus: Difference between revisions
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*[http://www.starselect.com/channels/plus.html STAR Plus Middle East] |
*[http://www.starselect.com/channels/plus.html STAR Plus Middle East] |
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*[http://uk.startv.com/starplus/starplus.html STAR Plus UK] |
*[http://uk.startv.com/starplus/starplus.html STAR Plus UK] |
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*[http://us.startv.com/ STAR Plus USA] |
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{{International news channels}} |
{{International news channels}} |
Revision as of 05:17, 8 January 2010
Country | India |
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Network | STAR TV |
Headquarters | India |
Ownership | |
Owner | News Corporation |
STAR Plus is a Hindi language general entertainment based television channel. The channel is part of the STAR TV network's bouquet of channels. STAR Plus' programming primarily consists of family dramas and telefilms.
History
When it was first launched on February 21, 1992, STAR Plus was an English language television channel showing international content from the U.S., the UK and Australia, with Zee TV being the Hindi language channel. However, after STAR (subsequently acquired by News Corporation) ended its relationship with Zee TV, STAR Plus was transformed into a 24 hour Hindi language channel, with STAR World becoming the network's English language channel. But competitors like Sony Entertainment Television and Zee TV were in the lead, and STAR Plus struggled to survive with shows like Kora Kagaz and Saans.
In 2000, the company's CEO Sameer Nair and programming chief Tarun Katial introduced a number of new shows, catapulting the channel to its current number one position.