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== Origin ==
== Origin ==


The Shamrock Shake was first introduced in 1970,<ref name=nydn>{{cite news|title=Shamrock Shake Shocker: It's Disappeared! |last=Huguenin|first=Patrick |work=[[New York Daily News]] |page=46|date=2007-03-16|accessdate=2009-04-07}} (Registration required)</ref> and is credited with helping pave the way for other seasonal drinks, including [[Starbucks Coffee]]'s pumpkin spice and [[eggnog]] [[latte]]s.<ref>{{cite news|last=Choi|first=Candice|title=Chain purveyors perk up everyday drinks for holidays|work=[[Knight Ridder]] Tribune Business News|date=2004-11-05|accessdate=2009-04-07|page=1|url=http://proquest.umi.com/pqdweb?did=730731901&sid=4&Fmt=3&clientId=20886&RQT=309&VName=PQD}} (Registration required)</ref> Shamrock Shakes were widely available across Canada and the United States until the early 1990s. They are still available at select American stores during the month of March.<ref name=nydn /> The Shamrock Shake typically appears in late-February. For the 2010 version [[whipped cream]] and a cherry were added as garnishes. The price of a large shake has doubled in the last decade from $1.80 to around $3.60 in the Midwest.
The Shamrock Shake was first introduced in 1970,<ref name=nydn>{{cite news|title=Shamrock Shake Shocker: It's Disappeared! |last=Huguenin|first=Patrick |work=[[New York Daily News]] |page=46|date=2007-03-16|accessdate=2009-04-07}} (Registration required)</ref> and is credited with helping pave the way for other seasonal drinks, including [[Starbucks Coffee]]'s pumpkin spice and [[eggnog]] [[latte]]s.<ref>{{cite news|last=Choi|first=Candice|title=Chain purveyors perk up everyday drinks for holidays|work=[[Knight Ridder]] Tribune Business News|date=2004-11-05|accessdate=2009-04-07|page=1|url=http://proquest.umi.com/pqdweb?did=730731901&sid=4&Fmt=3&clientId=20886&RQT=309&VName=PQD}} (Registration required)</ref> Shamrock Shakes were widely available across Canada and the United States until the early 1990s. They are still available at select American stores during the month of March.<ref name=nydn /> The Shamrock Shake typically appears in late-February. For the 2010 version [[whipped cream]] and a cherry were added as garnishes.{{fact}} The price of a large shake has doubled in the last decade from $1.80 to around $3.60 in the Midwest.{{fact}}


== Marketing ==
== Marketing ==

Revision as of 13:56, 31 August 2010

The Shamrock Shake, a green, mint-flavored milkshake, is a seasonal dessert sold at McDonald's during March to celebrate St. Patrick's Day.

Origin

The Shamrock Shake was first introduced in 1970,[1] and is credited with helping pave the way for other seasonal drinks, including Starbucks Coffee's pumpkin spice and eggnog lattes.[2] Shamrock Shakes were widely available across Canada and the United States until the early 1990s. They are still available at select American stores during the month of March.[1] The Shamrock Shake typically appears in late-February. For the 2010 version whipped cream and a cherry were added as garnishes.[citation needed] The price of a large shake has doubled in the last decade from $1.80 to around $3.60 in the Midwest.[citation needed]

Marketing

File:O'Grimacey Cup.JPG
McDonald's cup featuring Uncle O'Grimacey.

During the 1980s, McDonald’s used the Uncle O'Grimacey character to market Shamrock Shakes, but has since been phased out.

In 1990, the Shamrock Shake at McDonald's restaurants in the Washington, D.C. metro area were used in a fundraiser for the Ronald McDonald House Charities, and cups featured a child's artwork for the duration of the promotion.[3]

In 2008, McDonald's Canada brought back the Shamrock Shake for a limited time only starting on February 26.[4] At that time, it had not been available in Canada for five years.[5]


References

  1. ^ a b Huguenin, Patrick (2007-03-16). "Shamrock Shake Shocker: It's Disappeared!". New York Daily News. p. 46. {{cite news}}: |access-date= requires |url= (help) (Registration required)
  2. ^ Choi, Candice (2004-11-05). "Chain purveyors perk up everyday drinks for holidays". Knight Ridder Tribune Business News. p. 1. Retrieved 2009-04-07. (Registration required)
  3. ^ "McDonald's Gives Prize to 4-Year-Old". Richmond Times-Dispatch. 1990-03-07. p. D-6. {{cite news}}: |access-date= requires |url= (help)(Registration required)
  4. ^ "McDonald's of Canada" (Press release). McDonald's Corporation. Retrieved 2009-05-13.
  5. ^ "McDonald's(R) Shakes Things Up Online with Return of Cult Favourite". Canada Newswire. 2008-02-26. Retrieved 2009-04-07. (Registration required)