|Born||Herbert Ralph Petersen
January 5, 1919
Chicago, Illinois, U.S.
|Died||March 25, 2008
Santa Barbara, California, U.S.
|Occupation||Businessman, Entrepreneur, early McDonald's restaurant franchisee|
|Known for||Created the Egg McMuffin sandwich (1971)|
|Spouse(s)||Barbara (?-2008), his death|
|Children||3 daughters, and son|
Herbert Ralph "Herb" Peterson (January 5, 1919 – March 25, 2008) was an American fast food advertising executive and food scientist most known for being the inventor of the McDonald's Egg McMuffin in 1972. The breakfast business that he pioneered with this item had grown to an estimated $4–5 billion in annual revenues for the fast food restaurant chain McDonald's by 1993.
Life and career
Born and raised in Chicago, Petersen, who served in the United States Marine Corps, where he attained the rank of Major in three years during World War II, began his career with McDonald's as vice president at D'Arcy Advertising in Chicago, which was McDonald's in-house advertising arm, Peterson coined McDonald's first national advertising slogan, "Where Quality Starts Fresh Every Day."
Peterson developed the Egg McMuffin, which has become a McDonald's breakfast signature item, in 1972. Peterson was said to like eggs benedict, so he worked to develop a breakfast item which was similar to it for the fast food chain. Peterson eventually came up with the Egg McMuffin, which was an egg sandwich consisting of an egg formed in a Teflon circle with the yolks broken, topped with Canadian bacon and a slice of cheese. The Egg McMuffin was served as an open faced sandwich on a buttered and toasted English muffin.
The Egg McMuffin was created and first sold at a McDonald's in Santa Barbara, California (Milpas St. location with placard outside marking the location) which Peterson co-owned with his son, David Peterson.
Peterson died in Santa Barbara on March 25, 2008, at the age of 89. He was survived by his wife, son and three daughters. A memorial service for Peterson was held on April 23, 2008, in Montecito, California. Herb Peterson is the grandfather of professional surfer Lakey Peterson.
- "Egg McMuffin inventor Herb Peterson dies in California at 89". Associated Press. International Herald Tribune. 2008-03-27. Retrieved 2008-03-27.
- Date of birth, and that born in U.S.A., from Genealogue Challenge #123
- Steve Weiss (June 1993). "The scoop on the egg McMuffin". Restaurants & Institutions. Archived from the original on 2014-08-21. Retrieved 2014-08-21.
- McDonald's Innovator Dies at 89: Herb Peterson Created Egg McMuffin and Ronald McDonald, By Emily Bryson York. Published on March 27, 2008, for Ad Age.com, accessed 8/15/2014.
- Denise Petski (2008-03-27). "Egg McMuffin inventor dies at 89". Associated Press. Pantagraph.com. Archived from the original on 2014-08-21. Retrieved 2014-08-21.
- "Egg McMuffin inventor dies at 89". Los Angeles Daily News. 2008-03-26. Retrieved 2008-03-27.
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