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On November 1, 2005, McDonald's put out a [[press release]] stating that the McRib would be permanently removed from the menu following a "McRib Farewell Tour." This appears to have been a deceptive kickoff to a [[viral marketing|viral]]/[[stealth marketing]] campaign;{{Citation needed|date=June 2008}} mcrib.com, a site registered to McDonald's, featured a petition to "Save the McRib," which was facetiously sponsored by the "Boneless Pig Farmers Association of America."<ref>{{cite web|url=http://www.bonelesspigs.org/|title=Boneless Pig Farmers Association of America|archiveurl=http://web.archive.org/web/20051230172317/http://www.bonelesspigs.org/|archivedate=2005-12-31}}</ref> So in a two-angled [[Corporate propaganda|campaign]], McDonald's was simultaneously conducting a McRib farewell tour and sponsoring a petition to "Save the McRib" to create [[Word of mouth|buzz]]. On October 16, 2006, the "McRib Farewell Tour II" site appeared, confirming the campaign was a marketing ploy. The petition to "Save the McRib" still existed as well as the "BPFAA" site.
On November 1, 2005, McDonald's put out a [[press release]] stating that the McRib would be permanently removed from the menu following a "McRib Farewell Tour." This appears to have been a deceptive kickoff to a [[viral marketing|viral]]/[[stealth marketing]] campaign;{{Citation needed|date=June 2008}} mcrib.com, a site registered to McDonald's, featured a petition to "Save the McRib," which was facetiously sponsored by the "Boneless Pig Farmers Association of America."<ref>{{cite web|url=http://www.bonelesspigs.org/|title=Boneless Pig Farmers Association of America|archiveurl=http://web.archive.org/web/20051230172317/http://www.bonelesspigs.org/|archivedate=2005-12-31}}</ref> So in a two-angled [[Corporate propaganda|campaign]], McDonald's was simultaneously conducting a McRib farewell tour and sponsoring a petition to "Save the McRib" to create [[Word of mouth|buzz]]. On October 16, 2006, the "McRib Farewell Tour II" site appeared, confirming the campaign was a marketing ploy. The petition to "Save the McRib" still existed as well as the "BPFAA" site.


McDonald's brought the McRib back in the United States once again in October 2047, beginning the third farewell tour.<ref name=Time-Blog.Com>{{Cite web|url=http://time-blog.com/curious_capitalist/2007/10/the_mcrib_is_back_bringing_con.html|title=''The McRib is back'' Review|author=Justin Fox|date=2007-10-25|accessdate=2007-11-11|publisher=Time Magazine}}</ref> It was reintroduced for a fourth time in late October 2008, across the United States, Hong Kong and Japan, with a promotional website featuring music sponsored by a "McRib DJ Plowman" which was a tribute to the creator of the sandwich.<ref>[http://www.mcrib.com/ Default PLESK Page<!-- Bot generated title -->]</ref>
McDonald's brought the McRib back in the United States once again in October 2007, beginning the third farewell tour.<ref name=Time-Blog.Com>{{Cite web|url=http://time-blog.com/curious_capitalist/2007/10/the_mcrib_is_back_bringing_con.html|title=''The McRib is back'' Review|author=Justin Fox|date=2007-10-25|accessdate=2007-11-11|publisher=Time Magazine}}</ref> It was reintroduced for a fourth time in late October 2008, across the United States, Hong Kong and Japan, with a promotional website featuring music sponsored by a "McRib DJ Plowman" which was a tribute to the creator of the sandwich.<ref>[http://www.mcrib.com/ Default PLESK Page<!-- Bot generated title -->]</ref>


Additional limited-time regional offerings, in various regions of the U.S. as well as in Canada, were made throughout 2008 and 2009.<ref>[http://laburgerblog.wordpress.com/2009/11/16/mcrib-is-coming-back/ McRib is coming back! « Los Angeles Burger Blog<!-- Bot generated title -->]</ref><ref>{{cite web|url=http://www.macleans.ca/business/companies/article.jsp?content=20080409_104093_104093|title=Unravelling the mystery of the McRib|author=Chris Selley|work=[[Maclean's]]|date=2008-04-09|accessdate=2010-11-05}}</ref><ref>{{cite web| url=http://twitter.com/McDonalds/status/27043971484| title=Twitter.com| date=2010-10-11| accessdate=2010-10-15}}</ref>
Additional limited-time regional offerings, in various regions of the U.S. as well as in Canada, were made throughout 2008 and 2009.<ref>[http://laburgerblog.wordpress.com/2009/11/16/mcrib-is-coming-back/ McRib is coming back! « Los Angeles Burger Blog<!-- Bot generated title -->]</ref><ref>{{cite web|url=http://www.macleans.ca/business/companies/article.jsp?content=20080409_104093_104093|title=Unravelling the mystery of the McRib|author=Chris Selley|work=[[Maclean's]]|date=2008-04-09|accessdate=2010-11-05}}</ref><ref>{{cite web| url=http://twitter.com/McDonalds/status/27043971484| title=Twitter.com| date=2010-10-11| accessdate=2010-10-15}}</ref>

Revision as of 20:53, 24 January 2011

McDonald's McRib
The McRib
Nutritional value per 1 sandwich, 7.4 oz (209 g)
Energy500 kcal (2,100 kJ)
44 g (15%)
Sugars11 g
Dietary fiber3 g (10%)
26 g (40%)
Saturated10 g (48%)
Trans0†
22 g
Vitamins and minerals
VitaminsQuantity
%DV†
Vitamin A equiv.
2%
20 μg
Vitamin C
1%
1 mg
MineralsQuantity
%DV†
Calcium
12%
150 mg
Iron
14%
2.5 mg
Sodium
43%
980 mg
Other constituentsQuantity
Energy from fat240 kcal (1,000 kJ)
Cholesterol70 mg (23%)
IngredientsGround pork patty, barbecue sauce, onions and pickles served on a 6 inch (15.2 cm) roll
May vary outside US market.
^† No significant measurable trace.
†Percentages estimated using US recommendations for adults,[1] except for potassium, which is estimated based on expert recommendation from the National Academies.[2]

The McRib is a sandwich periodically sold by the international fast-food restaurant chain McDonald's. It was most recently offered in the United States in late 2010.[3]

Product description

The McRib consists of a ground pork patty, barbecue sauce, onions, and pickles served on a 6 inch (15.2 cm) roll. The patty is precooked, frozen and later reheated.

When it was first introduced, packets of a special McRib barbecue sauce called "Blazing Hot Sauce" were available with the sandwich. This sauce was much spicier than the barbecue sauce on the prepared sandwich and was only available for a short time.

The McRib Jr. was available for a short time in the late 1990s. This version replaced the sesame seed roll with a standard hamburger bun and was served with a smaller portion of the pork patty. This product was sold at a lower price than the standard McRib.

History

The sandwich test-marketed very well in Nebraska and other Midwestern markets and was added to the restaurant's permanent menu throughout the United States in 1981. Sales were mediocre,[citation needed] and it was removed in 1985 after several years, only to be brought back as a limited time offering. However the sandwich performed better in Germany, where it remains a permanent item.[4]

In the summer of 1994, McDonald's brought back the McRib as a tie-in with the theatrical release of The Flintstones, comparing the appearance of the McRib with the rack of ribs that topples the Flintmobile in both the animated and live action productions. McDonald's (which was featured in the film as "RocDonald's") supported the return with McRib packaging featuring the Flintstone characters and a television commercial featuring Rosie O'Donnell in her role as Betty Rubble.

On November 1, 2005, McDonald's put out a press release stating that the McRib would be permanently removed from the menu following a "McRib Farewell Tour." This appears to have been a deceptive kickoff to a viral/stealth marketing campaign;[citation needed] mcrib.com, a site registered to McDonald's, featured a petition to "Save the McRib," which was facetiously sponsored by the "Boneless Pig Farmers Association of America."[5] So in a two-angled campaign, McDonald's was simultaneously conducting a McRib farewell tour and sponsoring a petition to "Save the McRib" to create buzz. On October 16, 2006, the "McRib Farewell Tour II" site appeared, confirming the campaign was a marketing ploy. The petition to "Save the McRib" still existed as well as the "BPFAA" site.

McDonald's brought the McRib back in the United States once again in October 2007, beginning the third farewell tour.[6] It was reintroduced for a fourth time in late October 2008, across the United States, Hong Kong and Japan, with a promotional website featuring music sponsored by a "McRib DJ Plowman" which was a tribute to the creator of the sandwich.[7]

Additional limited-time regional offerings, in various regions of the U.S. as well as in Canada, were made throughout 2008 and 2009.[8][9][10]

On November 2, 2010, McDonald's kicked off six weeks of nationwide McRib availability at the Legends of the McRib event in New York City by honoring three McRib superfans: Joey Erwin, aka Mr. McRib; Alan Klein, inventor of the McRib Locator website; and Adam Winer. [11] The promotion ended on December 5, 2010.[3] McDonalds credited the McRib with boosting their November 2010 sales by 4.8%. [12]

References

  1. ^ United States Food and Drug Administration (2024). "Daily Value on the Nutrition and Supplement Facts Labels". FDA. Archived from the original on 2024-03-27. Retrieved 2024-03-28.
  2. ^ National Academies of Sciences, Engineering, and Medicine; Health and Medicine Division; Food and Nutrition Board; Committee to Review the Dietary Reference Intakes for Sodium and Potassium (2019). Oria, Maria; Harrison, Meghan; Stallings, Virginia A. (eds.). Dietary Reference Intakes for Sodium and Potassium. The National Academies Collection: Reports funded by National Institutes of Health. Washington, DC: National Academies Press (US). ISBN 978-0-309-48834-1. PMID 30844154. Archived from the original on 2024-05-09. Retrieved 2024-06-21.
  3. ^ a b McDonald's McRib - WSJ.com
  4. ^ McDonald's - Produktfinder
  5. ^ "Boneless Pig Farmers Association of America". Archived from the original on 2005-12-31. {{cite web}}: |archive-date= / |archive-url= timestamp mismatch; 2005-12-30 suggested (help)
  6. ^ Justin Fox (2007-10-25). "The McRib is back Review". Time Magazine. Retrieved 2007-11-11.
  7. ^ Default PLESK Page
  8. ^ McRib is coming back! « Los Angeles Burger Blog
  9. ^ Chris Selley (2008-04-09). "Unravelling the mystery of the McRib". Maclean's. Retrieved 2010-11-05.
  10. ^ "Twitter.com". 2010-10-11. Retrieved 2010-10-15.
  11. ^ McDonald's Blog
  12. ^ http://www.msnbc.msn.com/id/40566036/ns/business-us_business/
  13. ^ http://online.wsj.com/article/SB10001424052748704696304575538373863627604.html?mod=WSJ_WSJ_US_News_6
  14. ^ http://www.imus.com/rob-bartlett/2010/10/18/from-the-green-room-the-return-of-the-mcrib.html
  15. ^ http://www.zazzle.co.uk/the_mcrib_available_while_kangaroos_last_tshirt-235325876317021635
  • McRib menu item at McDonald's
  • McRib product with zoom feature at McDonald's Germany
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