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[[File:McKids Clothing Stores for Kids in Hong Kong.jpg|thumb|McKids Clothing Store in Hong Kong Shopping Centre Mall]] |
[[File:McKids Clothing Stores for Kids in Hong Kong.jpg|thumb|McKids Clothing Store in Hong Kong Shopping Centre Mall]] |
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'''McKids''' was a chain of [[clothing]] stores marketed to children and operated by [[McDonalds Corporation]] through a partnership with [[Sears Roebuck]] <ref name="SearstoOpen">{{cite web|url=http://www.nytimes.com/1988/08/10/business/sears-to-open-mckids-stores.html|title=Sears to Open McKids Stores|date=10 August 1988|publisher=Nytimes.com|accessdate=23 November 2014}}</ref><ref>{{cite web|url=http://articles.chicagotribune.com/1986-11-10/business/8603240454_1_sears-maybelline-mckids|title=Sears, Mcdonald`s Cook Up New Clothes Line -- Mckids|work=Chicago Tribune|accessdate=23 November 2014}}</ref><ref>[http://www.sears.ca/content/corporate-info/about/history/1988-1992] {{ |
'''McKids''' was a chain of [[clothing]] stores marketed to children and operated by [[McDonalds Corporation]] through a partnership with [[Sears Roebuck]] <ref name="SearstoOpen">{{cite web|url=http://www.nytimes.com/1988/08/10/business/sears-to-open-mckids-stores.html|title=Sears to Open McKids Stores|date=10 August 1988|publisher=Nytimes.com|accessdate=23 November 2014}}</ref><ref>{{cite web|url=http://articles.chicagotribune.com/1986-11-10/business/8603240454_1_sears-maybelline-mckids|title=Sears, Mcdonald`s Cook Up New Clothes Line -- Mckids|work=Chicago Tribune|accessdate=23 November 2014}}</ref><ref>[http://www.sears.ca/content/corporate-info/about/history/1988-1992] {{wayback|url=http://www.sears.ca/content/corporate-info/about/history/1988-1992 |date=20130117191006 }}</ref> In July 1987, Sears began selling the McKids line of children's clothing.<ref name="SearstoOpen"/> In December 1988, Sears opened the first 7 free-standing McKids stores.<ref name="SearstoOpen"/><ref>Agnes Torres Al-Shibibi, "[http://articles.orlandosentinel.com/1989-04-08/lifestyle/8904080223_1_stores-kids-r-children-clothing The New Kids' Store On The Block Makes Shopping Into Child's Play]", ''[[Orlando Sentinel]]'', April 8, 1989. Accessed September 29, 2015</ref> In early 1991, all 47 free-standing McKids stores were closed.<ref name="Toyland">Marianne Taylor, "[http://articles.chicagotribune.com/1991-01-11/business/9101030700_1_sears-officials-mckids-store-manager Mckids Leaving Toyland]", ''[[Chicago Tribune]]'', January 11, 1991. Accessed September 29, 2015</ref> The McKids line of clothing continued to be sold at Sears stores.<ref name="Toyland"/> In 1997, McKids clothing began to be sold exclusively at [[Wal-Mart]].<ref name="Revives">{{cite web|url=http://www.chiefmarketer.com/mcdonalds-revives-mckids-closes-redbox/|title=McDonald's Revives McKids, Closes Redbox - Chiefmarketer|work=Chiefmarketer|accessdate=23 November 2014}}</ref> McDonald's exclusivity agreement with Wal-Mart ended at the end of 2003, and in 2004 the McKids brand was launched internationally, with 15 stores being opened in China.<ref name="Revives"/><ref>"[http://news.bbc.co.uk/2/hi/business/3567529.stm Burger giant plans clothing range]", ''[[BBC News]]'', March 25, 2004. Accessed September 29, 2015</ref><ref>Liz Clarke, "[http://www.washingtonpost.com/wp-dyn/articles/A6531-2004Aug16.html McDonald's Goes for Gold With Olympic Sponsorships]", ''[[Washington Post]]'', August 17, 2004; Page E01. Accessed September 29, 2015</ref> |
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==References== |
==References== |
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Revision as of 05:59, 17 January 2016
McKids was a chain of clothing stores marketed to children and operated by McDonalds Corporation through a partnership with Sears Roebuck [1][2][3] In July 1987, Sears began selling the McKids line of children's clothing.[1] In December 1988, Sears opened the first 7 free-standing McKids stores.[1][4] In early 1991, all 47 free-standing McKids stores were closed.[5] The McKids line of clothing continued to be sold at Sears stores.[5] In 1997, McKids clothing began to be sold exclusively at Wal-Mart.[6] McDonald's exclusivity agreement with Wal-Mart ended at the end of 2003, and in 2004 the McKids brand was launched internationally, with 15 stores being opened in China.[6][7][8]
References
- ^ a b c "Sears to Open McKids Stores". Nytimes.com. 10 August 1988. Retrieved 23 November 2014.
- ^ "Sears, Mcdonald`s Cook Up New Clothes Line -- Mckids". Chicago Tribune. Retrieved 23 November 2014.
- ^ [1] Template:Wayback
- ^ Agnes Torres Al-Shibibi, "The New Kids' Store On The Block Makes Shopping Into Child's Play", Orlando Sentinel, April 8, 1989. Accessed September 29, 2015
- ^ a b Marianne Taylor, "Mckids Leaving Toyland", Chicago Tribune, January 11, 1991. Accessed September 29, 2015
- ^ a b "McDonald's Revives McKids, Closes Redbox - Chiefmarketer". Chiefmarketer. Retrieved 23 November 2014.
- ^ "Burger giant plans clothing range", BBC News, March 25, 2004. Accessed September 29, 2015
- ^ Liz Clarke, "McDonald's Goes for Gold With Olympic Sponsorships", Washington Post, August 17, 2004; Page E01. Accessed September 29, 2015
External links
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