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Give It 2 Me

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"Give It 2 Me"
Song

"Give It 2 Me" is the second single by American singer-songwriter Madonna from her eleventh studio album, Hard Candy.[1] It was released in mid 2008 by Warner Bros. Records, and the video features American singer-songwriter Pharrell Williams, who co-wrote and co-produced the song.[2]

Critical reception

USA Today's Elysa Gardner called the song "thumping" and "breathless", naming it one of the standout tracks of the album.[3] Rolling Stone described "Give It 2 Me" as a "thumpy self-empowerment anthem".[4] About.com listed it as one of the top tracks on Hard Candy.[5] Bloomberg complimented it on its "insidious beats".[6] Slant Magazine called it "a little careerism on the dance floor".

Chart performance

In the absence of a physical single release, "Give It 2 Me" entered the UK Singles Chart at number seventy-three on May 4, 2008, and climbed to number sixty.[7] On June 15, it re-entered the UK Singles Chart at number thirty-six, and has so far peaked at number 17.[8] In the U.S., before its official release, it debuted on the Billboard Hot 100 chart at number fifty-seven, the highest debut of the week. It has already topped the Billboard Hot Dance Airplay chart. Madonna extended her streak of having the most consecutive number ones on this chart to six and made history by reaching the top spot in three weeks. Before it was officially released in Canada, it debuted at number eight and became the week's highest debut. In Norway, the track reached number sixteen on the singles chart on downloads alone, before an official single release. On the 20th of June it reached Number 6 in Italian singles chart on downloads alone. [9] Give It 2 Me has more than 243,000 points to date, reaching number 20 on the United World Chart so far in it's third non-consecutive week in the chart.

Music video

File:GiveIt2MeVideo(G4).PNG
Madonna in the music video singing in one of the various backdrops.

The music video was filmed on April 3, 2008 in London, co-directed by fashion photographer Tom Munro and Nathan Rissman. Pharrell's part of the video was used during the performances of "Give It 2 Me" on the Hard Candy promotional tour. The full video was leaked on the video-sharing website YouTube on May 31, but was later removed by Warner Bros. The video was officially released on Yahoo!, AOL and iTunes stores worldwide on June 4, and premiered on Channel 4 in the UK on June 5. A teaser for the video was released on June 6.[10] It premiered on MTV's TRL in the U.S. on June 10. The video features Madonna and Pharrell singing in various backdrops while singing to the camera.

  • Directors: Tom Munro, Nathan Rissman
  • Producer: Nicola Doring
  • Director of Photography: Tom Munro
  • Editor: Danny Tull
  • Production company: HSI London

Track listings and formats

Charts

Chart (2008) Peak
position
Belgian (Flanders) Singles Chart[15] 33
Belgian (Wallonia) Singles Chart[16] 18
Canadian Hot 100[17] 8
Danish Singles Chart[18] 6
Euro 200[19] 8
Billboard Euro Hot 100[20] 40
Finnish Singles Chart[21] 7
Irish Singles Chart[22] 29
Italian FIMI Singles Chart[23] 4
Norwegian Singles Chart[24] 16
Polish National Top 50[25] 4
Swedish Singles Chart[26] 16
Switzerland Download Chart[27] 16
Turkey Top 20 Chart[28] 1
UK Singles Chart[7] 17
U.S. Billboard Hot 100[29] 57
U.S. Billboard Pop 100[30] 41
U.S. Billboard Hot Dance Club Play[31] 15
U.S. Billboard Hot Dance Airplay[32] 1
United World Charts [33] 20

Release history

Radio

Region Date
Europe June 4, 2008
United States June 24, 2008
United Kingdom July 7, 2008

CD single

Region Date
Europe July 11, 2008
United Kingdom July 14, 2008
United States August 5, 2008
Australia July 19, 2008 [34]

References