Jump to content

Avis Car Rental

From Wikipedia, the free encyclopedia

This is an old revision of this page, as edited by 194.83.131.4 (talk) at 14:16, 26 November 2010 (→‎History). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

Avis Rent a Car
Company typeSubsidiary
IndustryCar rental
FoundedYpsilanti, Michigan, U.S. (1946)
FounderWarren Avis
HeadquartersParsippany-Troy Hills Twp, NJ, U.S.
Number of locations
~4900+ (as of 2007)
Area served
Worldwide
Key people
Ronald L. Nelson
(Chairman) & (CEO)
F. Robert Salerno
(President), (COO) & (Director)
David B. Wyshner
(CFO) & (Executive Vice President)
RevenueIncrease US$ 5.986 Billion (2007)
Decrease US$ -992 Million (2007)
Increase US$ -916 Million (2007)
Total assetsDecrease US$ 12.474 Billion (2007)
Total equityDecrease US$ 1.465 Billion (2007)
OwnerAvis Budget Group
Number of employees
30,000 (2008)
WebsiteAvis.com
A Dodge Grand Caravan from Avis.
Toyota Coaster from Avis.

Avis Rent a Car System, LLC is a car rental company headquartered in Parsippany-Troy Hills Township, New Jersey, United States.[1] Avis, Budget Rent a Car and Budget Truck Rental are all units of Avis Budget Group.

Avis Budget Group operates the Avis brand in North America, Latin America, the Caribbean, India, Australia and New Zealand. In other parts of the world, the Avis brand is operated by Avis Europe plc, a separate company which licenses the Avis brand from Avis Budget Group. All together, Avis currently has over 4000 branch offices worldwide. Avis is one of the largest car rental agencies in the world.

The company primarily rents General Motors (GM) vehicles, such as Chevrolet, Pontiac, and Saturn, within the United States, though some locations feature other popular non-GM brands, such as Hyundai or Kia.

Avis is a leading rental car provider to the commercial segment serving business travelers at major airports around the world, and to leisure travelers at off-airport locations. Many of the off-airport locations (at least in the USA) are franchised operations rather than company owned and operated, as is the case with most airport locations. Avis was the first car rental business to be located at an airport.[2]

History

The company was founded in 1946 with three cars at Willow Run Airport,[3] Ypsilanti by Warren Avis (August 4, 1915 – April 24, 2007[2]). It established branch operations across the US over the next few years, becoming the second largest car rental company in the country by 1953. By its tenth anniversary in 1956 it had opened its first international offices in Europe, Canada and Mexico.

Their corporate motto is "We Try Harder." It was adopted in 1962[4] (during the tenure of Robert Townsend as its CEO) to make a more positive reference of Avis' status as the second largest car rental company in the US, at the expense of its larger competitor The Hertz Corporation. In 1981, the company instituted its system of vehicle tracking, that was coincidentally named Advanced Vehicle Identification System (AVIS).

Avis has been owned by a number of other companies over the years, along with several periods of being a public company. These include:

See also

  • Robert Townsend, Avis CEO who launched the "We Try Harder" advertising campaign

Ronald Wild (1940 to 2009) was head of the Avis advertising department over the time the "We Try Harder" campaign was conceived. The premise was to create a brand conveying his strategy to have Avis compete for market share against Hertz the market leader, not by underpricing but by providing a higher level of service and thus the "We Try Harder" campaign was born and is still in use today.

Other well known brand icons created under Ronald Wild's marketing leadership include "Poppin' Fresh" aka the Pillsbury Doughboy, and the white suited Man from Glad.

References

  1. ^ "Corporate Facts." Avis Rent a Car System. Retrieved on June 14, 2009.
  2. ^ a b Car-Rental Pioneer Avis Dies at 92, Morning Edition, 25 April 2007
  3. ^ Business Superbrands, Editor: Marcel Knobil, Author James Curtis (2000), Superbrands Ltd. ISBN 0-9528153-4-6, p. 18.
  4. ^ Press release

Articles

  • Michael Kinsley (May 16, 2007). "We Try Harder (but What's the Point?)". The New York Times.
Retrieved from "https://en.wikipedia.org/w/index.php?title=Avis_Car_Rental&oldid=398966209"