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Inhumans (TV series)

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Inhumans
Genre
Created byScott Buck
Based on
Starring
ComposerSean Callery
Country of originUnited States
Original languageEnglish
No. of seasons1
No. of episodes6 (list of episodes)
Production
Executive producers
ProducerJean Higgins
Production locationKalaeloa, Hawaii
CinematographyJeff Jur
Editors
  • Radu Ion
  • Kristina Hamilton-Grobler
  • Lauren Schaffer
  • Jesse Ellis
  • Tim Mirkovich
  • Robert Ivison
Running time42 minutes
Production companies
Original release
NetworkABC
ReleaseSeptember 29, 2017 (2017-09-29) –
present (present)
Related
Marvel Cinematic Universe television series

Marvel's Inhumans, or simply Inhumans, is an American television series created for ABC by Scott Buck, based on the Marvel Comics race of the same name. It is set in the Marvel Cinematic Universe (MCU), sharing continuity with the films and other television series of the franchise. The series is a Marvel and IMAX Entertainment project, produced by ABC Studios and Marvel Television in association with Devilina Productions. Buck serves as showrunner.

The series is centered on Black Bolt, portrayed by Anson Mount, and other members of the Inhuman Royal Family. Serinda Swan, Ken Leung, Eme Ikwuakor, Isabelle Cornish, Ellen Woglom, and Iwan Rheon also star. Marvel Studios announced an Inhumans film in 2014 as part of their Phase Three slate of films, with the species first introduced to the MCU in Marvel's Agents of S.H.I.E.L.D. The film was removed from Marvel Studios' slate in April 2016, and the Inhumans series was announced that November, to be partly filmed using IMAX cameras. Buck joined the series in October, and Mount was cast in February 2017. Filming took place from March to June 2017, at the former Naval Air Station Barbers Point airfield in Kalaeloa, Hawaii and various locations on the island of Oahu.

Inhumans debuted on IMAX screens on September 1, 2017, the first live-action television series to debut in IMAX. The theatrical run lasted two weeks, before the series premiered on ABC on September 29. It is scheduled to run for eight episodes. The series has been met with unfavorable reviews and low television ratings.

Premise

After a military coup, the Inhuman Royal Family escape to Hawaii, where they must save themselves and the world.[2]

Cast and characters

Main

Crystal's 2,000-pound (910 kg) teleporting canine companion Lockjaw also appears in the series, created through CGI.[3][5] Reiné stated that "nobody has done a full CG character on a TV series before. So Lockjaw is the first. It's a big responsibility for all of us."[6] Mount called Lockjaw the "goofy sidekick", but felt that he had been integrated into the plot rather than just used as comic relief.[7] Buck felt Lockjaw's storylines would "always [be] fairly simple" as a way to ensure the writers "don’t try to pretend that he’s anything other than" a dog and pull focus from the other characters.[8] Initial designs for Lockjaw had him bigger than his final look, closer to "the size of a Mini Cooper".[9]

Recurring

  • Sonya Balmores as Auran: Template:Cast list break
  • Michael Buie as Agon: Black Bolt and Maximus' father and former king of Attilan.
  • Tanya Clarke as Rynda: Black Bolt and Maximus' mother and former queen of Attilan.
  • Ty Quiamboa as Holo: A surfer who befriends Gorgon.
  • Henry Ian Cusick as Evan Declan: A geneticist who has been testing Inhumans on Earth.[10][11]
  • Olo Alailima as Sammy: An Inhuman that can melt metal that befriends Black Bolt when he is in prison.
  • Bridger Zadina as Mordis: An Inhuman with powerful heat vision that was freed from prison by Maximus to assist Auran in capturing the Royal Family.
  • Sumire Matsubara as Locus: An Inhuman with echolocation who assists Auran in capturing the Royal Family.
  • Jamie Gray Hyder as Jen: A cannabis farmer who develops feelings for Karnak.
  • Michael Trotter as Reno: A cannabis farmer, who is suspicious of Karnak.
  • Ptolemy Slocum as Tibor: A member of the Genetic Council.
  • Chad Buchanan as Dave: Audrey's former boyfriend who befriends Crystal.[12]
  • Liv Hewson as Audrey: Dave's former girlfriend who is a veterinary technician.

Guest

  • Mike Moh as Triton: Black Bolt's cousin, who has the ability to live underwater.[3] It took Moh three to five hours every day to have his makeup applied.[13]
  • Nicola Peltz as a human recently transformed into an Inhuman on Earth.
  • Marco Rodriguez as Kitang: The head of the Genetic Council.
  • Tom Wright as the head of the Callisto Aerospace Control Center.
  • Andra Nechita as Iridia: A young Inhuman who has butterfly wings and sister to Bronaja.
  • Ari Dalbert as Bronaja: A young Inhuman who has visions of the future and brother of Iridia.
  • Jason Quinn as Pulsus: An Inhuman with electric based powers.
  • Kala Alexander as Makani: A surfer part of Holo's crew who befriends Gorgon.
  • Albert Ueligitone as Pablo: A surfer part of Holo's crew who befriends Gorgon.
  • Moses Goods as Eldrac: An Inhuman "Doorway" that can teleport people anywhere.

Episodes

No.TitleDirected byWritten byOriginal air dateU.S. viewers
(millions)
1"Behold... The Inhumans"Roel ReinéScott BuckSeptember 29, 2017 (2017-09-29)[a]3.75[15]
During a mission on the island of Oahu to find a newly transformed Inhuman, Triton is attacked by a strike team, and escapes by jumping into the ocean. In Attilan, the secret city of the Inhumans on the Moon, Black Bolt, Medusa and other members of the Inhuman Royal Family learn that a recently destroyed Earth rover might reveal their society to the humans, before attending a Terrigenesis ceremony for two members of society, where they are exposed to Terrigen Mist to reveal their Inhuman powers. Later, Black Bolt's brother Maximus alerts the other members of the Royal Family to Triton's mission. Unhappy to hear Triton may be dead, Gorgon heads to Earth to find him. Maximus begins a coup on Attilan, including having the same strike team attempt to kill Gorgon on Earth. Karnak learns of what Maximus is doing, and begins to warn Medusa and her sister Crystal. Maximus attacks and shaves Medusa's head to suspend her powers. Crystal has her dog Lockjaw send Karnak to Earth for safety, and does the same with Medusa and Black Bolt.
2"Those Who Would Destroy Us"Roel ReinéScott BuckSeptember 29, 2017 (2017-09-29)[a]3.75[15]
Realizing they have all been stranded and separated on Earth, Karnak and Medusa begin to search for Black Bolt to reunite with him, while Gorgon waits for the fight to come to him. Crystal contacts Medusa on Earth, which is tracked by Auran. Louise investigates the missing Moon rover and learns of four strange anomalies coming from the Moon and landing in Hawaii. After his arrival on Earth, Black Bolt is arrested by the Honolulu Police. Auran finds and engages Medusa, who stabs her and escapes. Maximus addresses the people of Attilan as their new king, while Auran wakes up and is seen healing her stab wound.
3"Divide and Conquer"Chris FisherRick ClevelandOctober 6, 2017 (2017-10-06)2.78[16]
In flashbacks, a teenage Black Bolt (before undergoing his Terrigenesis) has no interest in the throne, which Maximus craves. After the brothers go through Terrigenesis, Kitang suggests locking Black Bolt for Attilan's protection, rejected by Agon. In the present, Black Bolt's fellow inmate Sammy is contacted by Evan Declan and given instructions to befriend the former. Louise watches the prison hoping to gain information while Medusa learns of Black Bolt's incarceration and heads there on foot. A prison riot ensues and Sammy breaks out Black Bolt, revealing himself as an Inhuman with heat powers. They board Declan's helicopter and escape. Medusa fails to reach them in time and forces a curious Louise to help her chase them. Maximus tasks Auran to kill Gorgon, sending a team, including the deadly Mordis. Her party forces Gorgon's to retreat. Crystal publicly opposes Maximus as king and escapes Attilan with Lockjaw. Maximus uses the chance to convince the Genetic Council of the Royal Family's incompetence and strengthen his position. Arriving on Earth with Crystal, Lockjaw is wounded in a car crash collision. All the while, Karnak is captured by a group of drug suppliers, who decide to keep him alive.
4"Make Way for... Medusa"David StraitonWendy WestOctober 13, 2017 (2017-10-13)2.30[17]
Declan, who is working for Maximus, takes Black Bolt and Sammy to his facility, to harvest Black Bolt's DNA for another Terrigenesis on Maximus. Maximus orders Tibor to prepare for the upcoming Terrigenesis, while his guards kill the rest of the Genetic Council. After losing the helicopter, Medusa and Louise manage to locate Declan's facility. Black Bolt and Sammy deduce Declan's malevolence and escape before being confronted by Auran's party. Medusa and Louise arrive as Mordis fires at Black Bolt, causing an explosion. Black Bolt escapes with Medusa and Louise, taking an unconscious Locus, a member of Auran's party with the power of locating people, with them to help find their family members. Meanwhile, Gorgon deserts his party in order to protect them and find Karnak, who begins to develop a romantic relationship with Jen, while Reno kills their fellow farmer. Elsewhere, Crystal meets Dave, who gets Audrey to examine and help Lockjaw.
5"Something Inhuman This Way Comes..."Kevin TancharoenScott ReynoldsOctober 20, 2017 (2017-10-20)1.98[18]
Karnak and Jen escape from Reno, who wounds her. Reno's customer kills him for his unreliability and orders his men to find the pair. Locus criticizes Black Bolt's politics, locating Karnak using her powers. Auran awakens in Declan's facility and secretly contacts Maximus, who orders her to let Declan continue researching on Black Bolt. After recapturing Sammy and learning of his powers, Mordis' party reunites with Auran, who decides to use Declan and Sammy to lure back Black Bolt. After stitching Jen's wounds, Karnak returns to the camp with her. They are later captured by the customers, only for Gorgon to arrive and rescue them. Escaping, Gorgon and Karnak are reunited with Black Bolt and Medusa. A dying Locus tells Medusa of Crystal's presence on Oahu and asks Black Bolt to reconsider his policies. Maximus decides to send more Inhumans to help Auran. Tibor encounters the opposition, who ask him to help overthrow Maximus. Audrey cures Lockjaw, who teleports Crystal and Dave away. The pair continues bonding. In flashbacks, Gorgon and Karnak scold each other for extreme behavior.
6"The Gentleman's Name is Gorgon"Neasa HardimanCharles MurrayOctober 27, 2017 (2017-10-27)N/A
Maximus sends the supporting team to Declan's facility. Auran sends the message to Medusa. Bolt takes Medusa and Lousie to find Crystal while tasking Gorgon and Karnak to rescue Declan and Sammy. Crystal creates a lightning to signal the others. Gorgon and Karnak defeat Auran's party and rescue the duo. Mordis tries to kill himself and everyone. Gorgon sacrifices himself and Mordis to save the others. Bolt's party reunites with Crystal and Lockjaw and go to Declan's facility. Audrey brings the police to Dave's barn to expose the Inhumans. Pretending to be Dave's girlfriend, Louise assures the police that Audrey was only being jealous. Meanwhile, Maximus defeats the assassination attempt by Tibor and the opposition and has them executed.
7"Havoc in the Hidden Land"[19]Chris FisherQuinton PeeplesNovember 3, 2017 (2017-11-03)N/A
8"...And Finally: Black Bolt"[20]Billy GierhartRick Cleveland & Scott BuckNovember 10, 2017 (2017-11-10)N/A
  1. ^ a b A version of the first two episodes debuted in IMAX theaters on September 1, 2017, and ran for two weeks, before their television premiere on ABC on September 29.[14]

Production

Development

A film based on the Inhumans was first mentioned as being in development in a March 2011 trade report.[21][22] In October 2014, Marvel Studios officially announced the film as part of the Marvel Cinematic Universe's Phase Three, with a release date of November 2, 2018.[23] Producer Kevin Feige said, "We really do believe the Inhumans can be a franchise or a series of franchises unto themselves. They have dozens of powers and an amazing social structure. With our 20th movie in the Marvel Cinematic Universe, we wanted to continue to refine what that universe is about."[24] The following December, the Inhuman species was introduced during the second season of Marvel's Agents of S.H.I.E.L.D. that began a storyline that recurred throughout the series moving forward.[25] In April 2016, the film was officially taken off of Marvel's release schedule, though it was not outright canceled.[26] After the film's cancellation, Jed Whedon, executive producer and showrunner on Agents of S.H.I.E.L.D., noted that series had "a little more freedom" and were "able to do a little bit more" with the species going into the fourth season, including the potential of introducing some of the "classic" Inhumans.[27]

In May 2016, after ABC had canceled Marvel's Agent Carter and passed on Marvel's Most Wanted, ABC Entertainment president Channing Dungey said that Marvel and ABC were looking "at series that would be beneficial to both brands" moving forward.[28] In November, Feige said that "Inhumans will happen for sure. I don't know when. I think it's happening on television. And I think as we get into Phase 4 as I've always said, it could happen as a movie."[29] Shortly after, Marvel Television and IMAX Corporation announced the eight-episode television series Inhumans, to be produced in conjunction with ABC Studios and air on ABC;[30][31] Marvel Studios decided that the characters were better suited to television, and a series would be better than trying to fit the multiple planned franchise films around the studio's existing film franchises.[32] Inhumans is not intended to be a reworking of the planned film, nor a spin-off from Agents of S.H.I.E.L.D.,[30] but it is set in the same shared universe.[33] In December, Scott Buck, the showrunner for the first season of the Marvel Netflix series Iron Fist, was revealed to also be executive producing and showrunning Inhumans.[34] Jeph Loeb and Jim Chory also executive produce the series.[35]

IMAX serves as a financing partner on the series, the first time it had done so for a television series,[30] paying completely for the first two episodes. IMAX had originally approached Marvel about the deal after a successful IMAX event with Game of Thrones in 2015.[36] Because of this deal, Marvel was able to spend more on Inhumans than it has on its other shows, especially for visual effects, which have been criticized in series like Agents of S.H.I.E.L.D. ABC also hoped that partnering with IMAX would attract a larger audience to the series than its previous Marvel shows, similar to the "buzz-creating, widely watched series" that Marvel provides to Netflix, and perhaps even draw more viewers to Agents of S.H.I.E.L.D.'s fifth season in the 2017–18 television season.[32][36] Ben Sherwood, president of Disney–ABC Television Group, described the deal as "a quadruple win—a win for IMAX, a win for Marvel, a win for ABC Studios and a win for ABC to launch a show in an innovative way and get attention" in an increasingly crowded market for original television series.[36] Buck felt working with IMAX "gave us a lot more freedom and pushed and encouraged us to think a little bit bigger than we would if it was just a normal network show. We just wanted to think bigger in terms of scope, and what we were seeing, and how we bring these characters to the audience."[33] Loeb cautioned that Inhumans was "a television show that is premiering in an IMAX theater" rather than a film, but that it would still be a spectacle, and "a unique way to be able to see TV".[37]

By September 2017, Buck and the series' crew "generally [knew] where the first three seasons could go", with Buck noting that "there's always going to be places" to take the different family members. He also said that there was a set point from where work on a second season would start.[8]

Writing

Buck said Inhumans would be "a family drama with one big story leading us through the season", rather than a procedural series like Agents of S.H.I.E.L.D., and though the initial IMAX release was intended to be "something that absolutely stands on its own", he hoped it would "intrigue people enough to make them want to watch the rest of the show." On incorporating the more fantastical elements associated with the Inhumans, Buck said they would be leaned on "to a certain extent, yes, but again, we approach these all as real people who just happen to have these abilities, so they're all very grounded people. ... We want their powers to seem like a very natural part of their personality."[33]

The season is set both on Earth and in the Inhuman city of Attilan, which is on the Moon,[33][32] and tells an original story inspired by elements from the comics, including Paul Jenkins and Jae Lee's 1998-99 Inhumans series.[38] Buck said that the season's story arc "will be complete by the end of the season, but also open us up to a whole other potential storyline."[8] The story puts the characters in situations where using their powers would not help them get, to help "view the characters as people with super powers, rather than as superheroes only."[13] Compared to other superhero series such as Marvel's Netflix series, Inhumans is more appropriate for children, though with some "parental guidance".[7] It was reported that the "underpinning scripts" were a point of contention between ABC and Marvel for the series,[39] with network executives expressing concern to Marvel early on.[40]

Casting

In late February 2017, Iwan Rheon was cast as Maximus,[35] followed shortly by Anson Mount as Black Bolt.[31] There was no audition for the role of Black Bolt since the character does not speak, with Mount instead cast due to an existing relationship with Loeb, who felt Mount would fit the role.[41] At the start of March, the series added Serinda Swan as Medusa,[42] Ken Leung as Karnak,[43] Eme Ikwuakor as Gorgon, Isabelle Cornish as Crystal,[3] and Ellen Woglom as Louise.[3][44] During the time from her audition to being cast, Swan had also been cast in the HBO series Ballers, which necessitate a negotiation between to two series to ensure Swan would be allowed to appear on both.[45]

Mike Moh and Sonya Balmores were also cast in March 2017 as Triton and Auran, respectively.[3] Also in the month, comic writer Charles Soule indicated that the series would feature some NuHumans as well, including some he created in his Inhuman comic book.[46] In June 2017, Henry Ian Cusick revealed he would be portraying Evan Declan in the series.[10]

Design

Carlos Barbosa served as production designer for the series, with Adam Davis as art director. The pair are architects who had previously worked together on several feature films.[47] Buck noted that there have been a lot of different looks and designs for the Inhumans since their creation, which allowed the crew to "pick what was the best and most interesting aspects" for the adaptation. Davis described the comics as storyboards that gave "very broad strokes" from which they developed their own "visual language". The series contrasts the "concrete and dark" look of Attilan with more colorful scenes set on Earth.[9] The sets of the series were designed and built more vertically than usual to accommodate the IMAX release,[38] and to take advantage of the available space. The sets for Attilan are primarily made from stone, due to the limited building materials that would be available on the moon. Davis said that this 'instinctually' lead them to a combination of expressionism and brutalist architecture when designing the city, which also reflected some of the architecture on Honolulu where the Earth scenes are set. The designers also took inspiration from early Russian architecture and styles from the 1960s such as "massive pure geometric shapes". This is shown in rooms such as the Royal Hall, which is based on rectangular shapes; the Quiet Room, which is a circle; and the Control Room, based on equilateral triangles.[47] The sets also include a lot of reflective surfaces, which the crew hoped would "provide more depth to the images" from the IMAX cameras.[9][47]

Attilan is surrounded by a protective energy field in the shape of a cone, that projects out images of the moon's surface to camouflage the city, and projects in Earth-like imagery like clouds and sunsets. The cone shape was chosen, rather than a more traditional dome shape, so the Quiet Room where Black Bolt spends much of his time could be directly below the apex of the field, and "if he accidentally produces any sonic waves, the waves are redirected up the side of the cone and out the apex into outer space" and away from the city.[9] The set decorations were described as "slightly futuristic yet quaintly old-fashioned", with elements such as Ancient Greek-inspired statues of the Inhumans' ancestors present in the Royal Hall. The character's apartments and bedrooms are sparse, "with only essentials". Black Bolt and Medusa's bedroom has a view of the whole city.[9] Crystal's bedroom was designed to be able to fit Lockjaw, her 2,000-pound (910 kg) dog; because he can teleport, the set's door frames did not have to be sized to the character, but areas such as where he sleeps in her room did.[37] Roland Sanchez served as costume designer for the series. Rheon called the costumes "very different" from how they appear in the comics.[48] For instance, Mount does not wear Black Bolt's comic costume of a black outfit with white accents, tuning fork, and mask.[41] Mount said that this was done to make the character "more accessible to the viewer ... I'm not sure TV is the space for masks."[49] Rheon added that the costumes were intended to look strange to the audience to highlight that the Inhumans have been segregated from Earth and human culture for some time.[48] Special effects make-up was provided by Glenn Hetrick and Neville Page's Alchemy Studios.[50]

Filming

Filming for Inhumans began by March 5, 2017, in Downtown Honolulu,[51] under the working title Project Next,[52][51] with Jeff Jur serving as cinematographer.[53] Studio work for the series took place in Kalaeloa, Hawaii at the former Naval Air Station Barbers Point airfield.[54] Additional filming occurred at Diamond Head,[55] and the Hawaii State Capitol building.[56] The first two episodes of the series were shot on Arri Alexa 65 IMAX 2D digital cameras, to accommodate a debut on IMAX screens,[38][53] with major action sequences from subsequent episodes also being shot using the technology to enhance the overall visual quality of the series.[36][32] A new, wider lens was crafted for the cameras specifically for use on the series.[13][44] The first two episodes were shot over 20 days,[57] with the remaining episodes having eight-day shooting schedules.[58] Filming ended on June 12.[59] It was reported that the series underwent multiple reshoots.[60]

ABC, Marvel and IMAX chose to produce Inhumans in Hawaii due to the state's tax incentives for filming, and the strong relationship that Disney and ABC have with the state from previous projects. However, with the sole production studio on the islands, Hawaii Film Studio, in use by Hawaii Five-O, new studio space needed to be developed for the project. The Hawaii State Film Office had been interested in developing the former Naval Air Station Barbers Point airfield into a filming studio, and by early 2017 the space had been leased by Navy Region Hawaii to the Hawaiian Department of Business, Economic Development and Tourism, who subleased the complex to the series' production, allowing the production to begin retrofitting the former airfield into a production facility. Jean Higgins, who previously worked in Hawaii on ABC's Lost as a co-executive producer, serves as producer of Inhumans.[54] Inhumans hired around 150 local workers as production crew,[61] and was expected to provide $80 to $100 million a year to the Hawaiian economy.[54]

Visual effects

Mark Kolpack, visual effects supervisor on Agents of S.H.I.E.L.D., stated he would not be involved with Inhumans due to his commitments on S.H.I.E.L.D., despite introducing the species on that series.[62] Eric Grenaudier serves as visual effects supervisor for the series instead,[38] with seven visual effects studios working on the series.[63] Many of the effects are created by Digital Media.[64] Buck noted that Medusa's hair was a very difficult process and "takes quite a long time in post to make that effect work",[33] while Grenaudier added that creating Lockjaw and the city of Attilan were also some of the biggest challenges on the series. He noted that the team was trying to create effects that would hold up on an IMAX screen and be equivalent to those seen in the MCU films, but with a television budget and schedule.[37] The results of early visual effects were reported to be a point of contention between ABC and Marvel,[39] and after they were poorly received in the first trailer of the series, resulted in a reported additional $100,000 being spent on Medusa's hair.[60]

Lockjaw was created by Double Negative, who director Roel Reiné called "the best house to do creatures".[53] A life-sized, blue foam "stuffy" was used on set as a stand-in for Lockjaw to help the directors frame shots and the actors interact with the character, while a 360 degree camera was used to take lighting references in each scene to help with lighting the CG version. Double Negative began work on Lockjaw in early February 2017, starting to design the final look of the character and creating a rough, simplistic version that could be added to completed sequences as further reference. Marvel gave approval on the final design for Lockjaw in April 2017, during filming of the series' fifth episode, with Double Negative creating a digital model complete with "animatics, muscles and textures". Grenaudier said that Lockjaw "is going to have to be photo-real and interact in a lot of scenes with environments, with other people that are going to be able to play or touch and react with him—obviously it's been done in movies. I'm not talking about Life of Pi, but to try to [do] that on an episodic schedule on a TV budget, it's putting the bar pretty high."[37] For Lockjaw's teleportation effect, Reiné wanted "something really organic", and created sketches to pitch "the idea of how Lockjaw would organically dissolve into a sandburst", which Buck and Marvel both loved.[6] It was reported that high cost of producing Lockjaw resulted in the character being removed from the series as it progressed.[60]

Music

At the 2017 San Diego Comic-Con, Loeb announced Sean Callery as the composer for Inhumans, after he previously composed the score for Marvel's Jessica Jones.[65] Callery recorded his score for Inhumans with a 68-piece orchestra, the largest he had ever worked with for television. He called his score "the most thematic I've been with any show I've worked on. At its core, it's about a royal family, so there are some grand themes for the kingdom and the family."[66] Callery wrote an "adventurous" main theme for the series that was featured in the IMAX release, with a "very, very abridged version" used in the television episodes. Callery tried to use the show's music to differentiate between scenes set on Earth and those on the Moon, and took four or five days to compose the music for each episode.[67]

Marvel Cinematic Universe tie-ins

When announcing the series, Sherwood said that those behind the project had "worked very carefully" with Marvel Studios to ensure that "content-wise we are only enhancing" the MCU.[32] Buck noted that "things that have happened on [Agents of] S.H.I.E.L.D. will potentially affect our show as well", but cautioned that he was focused on getting the new series "launched" before attempting any crossovers with other parts of the MCU.[33] Buck further elaborated, "This exists all in the same universe. Even if we don't cross paths with, say, Agents of S.H.I.E.L.D. or characters from other shows, they are still out there. We all live in the same world. The same things that applied in other shows and occurred also apply to Inhumans as well."[68] Elements carried over from Agents of S.H.I.E.L.D. include the alien writing associated with the Inhumans on that series, and the blue Terrigen crystals, which were designed to be consistent with their depiction on Agents of S.H.I.E.L.D..[38] Loeb noted that Hawaii was chosen as the series' setting, in part because Marvel wanted Inhumans to occur in "a contained area" as "a way to minimize its impact on the rest of the MCU." He added that, as of the premiere of the series, there were no plans for the characters to interact with the Inhumans on Agents of S.H.I.E.L.D such as Daisy Johnson.[69]

Release

Theatrical and broadcast

Inhumans held the premiere of its first two episodes (totaling 75 minutes) in Los Angeles at Universal CityWalk on August 28, 2017,[70][71] before debuting on 667 IMAX screens in 67 countries on September 1, 2017.[14][72][73] It ran for two weeks,[14] though, as with all IMAX releases, each theater "determine[s] showtimes on a week-to-week basis", so Inhumans did not remain on IMAX screens at some theaters for the stated two weeks.[74] The episodes premiered in IMAX theaters in Italy and Germany on September 15, and in Korea on September 22,[73] eventually playing on more than 1,000 IMAX screens in over 74 countries.[36] ABC then broadcast the series weekly, starting with the first two episodes on September 29, 2017,[14] with those first two episodes featuring an additional 9 minutes of exclusive content outside of the versions screened on IMAX.[75][71] The series will consist of eight episodes.[30] CTV acquired the broadcast rights for Canada,[76] while Sky acquired them for the United Kingdom.[77]

Richard L. Gelfond, the chief executive of IMAX, stated IMAX was "confident our exhibition partners will be excited about this. The response from conceptual conversations has been extremely positive."[32] Sherwood added that Disney made sure ABC affiliates were on board with the IMAX debut for the series, and that they had worked with Marvel Studios so the theatrical debut of the series could be timed to not interfere with the release of any MCU films—the theatrical run of the series is between the releases of Spider-Man: Homecoming and Thor: Ragnarok.[32][36]

Marketing

File:Inhumans TV show cast.jpg
The first cast image for the series, featuring Ikwuakor, Leung, Mount, Swan, Cornish, and Rheon in costume, was met with backlash from both fans and critics.

ABC, IMAX, and Marvel Television looked to create a joint marketing and promotion plan for the series across their proprietary media platforms, which would be the first such cross-platform marketing launch of a television series.[75] This approach was described by industry analysts as "a can't-miss cross-platform push."[36]

A teaser for the series was released ahead of Guardians of the Galaxy Vol. 2 IMAX screenings, as well as online, in early May 2017.[78] It followed the release of a cast photo,[33] which Dana Schwartz at Observer.com called "pretty lame ... Overall, the look of the entire royal family is 'group that met on Craigslist to try to win a costume contest, with varying levels of commitment.'"[79] James Whitbrook of Gizmodo said "some of these costumes work way better than others": Black Bolt "probably comes out the best", Crystal "gets some points for effort", but Medusa looks "like she's trying to do a particularly low-budget cosplay of Game of Thrones' Sansa Stark."[80] Analyzing the response to the series on Twitter, marketing firm Amobee counted 27,000 tweets concerning the series between May 4 and May 9, with 17 and 7 percent of that specifically mentioning "hair" or "wig", respectively,[81] referencing Swan's hair in the photo which was particularly criticized.[79][80][81] 35 percent of the tweets were deemed negative, and just 26 percent positive, with Amobee principle brand analyst Jonathan Cohen saying, "The high level of audience engagement in Marvel TV shows is a double-edged sword for the company. On one hand, there's great anticipation around any nugget of information for an upcoming TV series. On the other hand, when a segment of that audience is disappointed, that reaction is magnified".[81]

The first trailer for the series was screened exclusively at ABC's advertiser upfront presentation on May 17, 2017. Reactions praised the visuals for Lockjaw and quelled some of the criticism regarding the costumes.[82] The first public trailer was released on June 29, after footage had leaked online from the upfront reveal,[83] and was met to mainly negative reactions.[84][85][86] Cast members appeared at San Diego Comic-Con International 2017 to promote the series, where exclusive footage was shown.[87][44] The panel concluded with an extended trailer for the series, which was also released online, and appeared before IMAX screenings of the film Dunkirk. Fans in attendance at the panel enjoyed the footage,[44] with Swan feeling the positive fan response to the completed effects for Medusa's hair was "vindication".[64] However, critics were not as positive about the footage.[88][89] In August, the first episode was released for critics to view ahead of the series' Television Critics Association (TCA) press tour panel, but initial reactions posted online were shortly taken down.[90] At the TCA event, Dungey and Loeb both addressed criticisms of the first episode's quality.[91][92] The panel was cut short by ABC, and was widely considered by critics in attendance to be "awkward" and "uncomfortable".[90][93] The Washington Post's Michael Cavna called the marketing for the series at this point "positively awful", noting "the harder the show's sales force tries to scrub the early stench, the more the entire enterprise stinks to some Marvel fans," and that it would need more "positive word of mouth" before its release to entice fans to see the series in IMAX.[94] Later in August, exclusive clips from the series were shown at the Edinburgh International Television Festival.[95]

Reception

Box office

The IMAX presentation of the first two episodes grossed $3.5 million worldwide.[96] The $3.5 million gross was considered a disappointment by IMAX, with Gelfond noting the poor reception and gross was based on "misalignment of customer expectations," who were expecting "a production akin to a mega-budget blockbuster movie, rather than pilots for a television show."[96]

Ratings

Viewership and ratings per episode of Inhumans
No. Title Air date Rating/share
(18–49)		 Viewers
(millions)		 DVR
(18–49)		 DVR viewers
(millions)		 Total
(18–49)		 Total viewers
(millions)
1 "Behold... The Inhumans" September 29, 2017 0.9/4 3.75[15] 0.6 1.86 1.5 5.58[97]
2 "Those Who Would Destroy Us" September 29, 2017 0.9/4 3.75[15] 0.6 1.86 1.5 5.58[97]
3 "Divide and Conquer" October 6, 2017 0.7/3 2.78[16] 0.6 1.69 1.3 4.47[98]
4 "Make Way for... Medusa" October 13, 2017 0.6/3 2.30[17] 0.5 1.55 1.1 3.85[99]
5 "Something Inhuman This Way Comes..." October 20, 2017 0.4/2 1.98[18] TBD TBD TBD TBD
6 "The Gentleman's Name is Gorgon" October 27, 2017 TBD TBD TBD TBD TBD TBD
7 "Havoc in the Hidden Land" November 3, 2017 TBD TBD TBD TBD TBD TBD
8 "...And Finally: Black Bolt" November 10, 2017 TBD TBD TBD TBD TBD TBD

Critical response

The review aggregator website Rotten Tomatoes reported an 8% approval rating, with an average rating of 3.59/10 based on 23 reviews. The website's consensus states, "Marvel's Inhumans sets a new low standard for the MCU with an unimaginative narrative, dull design work, weak characters, and disengaging soapy melodrama."[100] Metacritic, which uses a weighted average, assigned a score of 27 out of 100 based on 20 reviews, indicating "generally unfavorable reviews".[101] Reviews for the first two episodes that released in IMAX were mainly negative from critics.[102] In his review of the first episodes, TVLine's Matt Webb Mitovich said, "If the pace and ingenuity [from the second half] continues to ramp up, Inhumans, with just six more episodes to go, could prove to be a serviceable Marvel 'event' series — though maybe not enough so that Agents of S.H.I.E.L.D. fans will forgive that series' delayed return.

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General references

External links

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