12 Rules for Life

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
12 Rules for Life: An Antidote to Chaos
12 Rules for Life Front Cover (2018 first edition).jpg
First edition cover
AuthorJordan Peterson
Audio read byJordan Peterson
IllustratorEthan Van Sciver
PublisherRandom House Canada
Penguin Allen Lane (UK)
Publication date
January 23, 2018 (Canada)
January 16, 2018 (UK)
Media typePrint, digital, audible
Pages448 (hardcover)
320 (ebook)
ISBN978-0-345-81602-3 (Canada), ISBN 978-0-241-35163-5 (UK)
LC ClassBJ1589 P48 2018
Preceded byMaps of Meaning 
Followed byBeyond Order 

12 Rules for Life: An Antidote to Chaos is a 2018 self-help book by Canadian clinical psychologist and psychology professor Jordan Peterson. It provides life advice through essays in abstract ethical principles, psychology, mythology, religion, and personal anecdotes.[1]

The book topped bestseller lists in Canada, the United States, and the United Kingdom, and has sold over five million copies worldwide.[2] Peterson went on a world tour to promote the book, receiving much attention following an interview with Channel 4 News.[3][4] Critics have praised the book's advice and its atypical style, though Peterson's writing style has been criticized by some.

The book is written in a more accessible style than his previous academic book, Maps of Meaning: The Architecture of Belief (1999).[10] A sequel, Beyond Order: 12 More Rules for Life, was published in March 2021.[11]



Peterson's interest in writing the book grew out of a personal hobby of answering questions posted on Quora; one such question being "What are the most valuable things everyone should know?", to which his answer[12] comprised 42 rules.[6] The early vision and promotion of the book aimed to include all rules, with the title "42".[13][14] Peterson stated that it "isn't only written for other people. It's a warning to me."[7]

12 Rules[edit]

The book is divided into chapters with each title representing one of the following twelve specific rules for life as explained through an essay.

  1. "Stand up straight with your shoulders back."
  2. "Treat yourself like you are someone you are responsible for helping."
  3. "Make friends with people who want the best for you."
  4. "Compare yourself to who you were yesterday, not to who someone else is today."
  5. "Do not let your children do anything that makes you dislike them."
  6. "Set your house in perfect order before you criticize the world."
  7. "Pursue what is meaningful (not what is expedient)."
  8. "Tell the truth — or, at least, don’t lie."
  9. "Assume that the person you are listening to might know something you don’t."
  10. "Be precise in your speech."
  11. "Do not bother children when they are skate-boarding."
  12. "Pet a cat when you encounter one on the street."


The book's central idea is that "suffering is built into the structure of being" and although it can be unbearable, people have a choice either to withdraw, which is a "suicidal gesture," or to face and transcend it.[5] Living in a world of chaos and order,[15] everyone has "darkness" that can "turn them into the monsters they're capable of being" to satisfy their dark impulses in the right situations. Scientific experiments like the Invisible Gorilla Test show that perception is adjusted to aims, and it is better to seek meaning rather than happiness. Peterson notes:[7]

[I]t's all very well to think the meaning of life is happiness, but what happens when you're unhappy? Happiness is a great side effect. When it comes, accept it gratefully. But it's fleeting and unpredictable. It's not something to aim at – because it's not an aim. And if happiness is the purpose of life, what happens when you're unhappy? Then you're a failure.

The book advances the idea that people are born with an instinct for ethics and meaning, and should take responsibility to search for meaning above their own interests (Rule 7, "Pursue what is meaningful, not what is expedient"). Such thinking is reflected both in contemporary stories such as Pinocchio, The Lion King, and Harry Potter, and in ancient stories from the Bible.[7] To "Stand up straight with your shoulders back" (Rule 1) is to "accept the terrible responsibility of life," to make self-sacrifice,[16] because the individual must rise above victimization and "conduct his or her life in a manner that requires the rejection of immediate gratification, of natural and perverse desires alike."[15] The comparison to neurological structures and behavior of lobsters is used as a natural example to the formation of social hierarchies.[8][9][17]

The other parts of the work explore and criticize the state of young men; the upbringing that ignores sex differences between boys and girls (criticism of over-protection and tabula rasa model in social sciences); male–female interpersonal relationships; school shootings; religion and moral nihilism; relativism; and lack of respect for the values that built Western society.[8][18][19][20]

In the last chapter, Peterson outlines the ways in which one can cope with the most tragic events, events that are often out of one's control. In it, he describes his own personal struggle upon discovering that his daughter, Mikhaila, had a rare bone disease.[7] The chapter is a meditation on how to maintain a watchful eye on, and cherish, life's small redeemable qualities (i.e., to "pet a cat when you encounter one"). It also outlines a practical way to deal with hardship: to shorten one's temporal scope of responsibility (e.g., focusing on the next minute rather than the next three months).[21]

Canadian psychiatrist and psychoanalyst Norman Doidge wrote the book's foreword.[7]



Jordan Peterson speaking at an event in Dallas, Texas, in June 2018

To promote the book, Peterson went on a world tour, initially from January 14, 2018 to February 17, 2018, including events in England, Canada, and the United States.[22] The sold-out venues included 1,000-seat conference hall Emmanuel Centre in London,[23][18] and 2,000-seat Orpheum Theatre in Los Angeles.[24] The February 11 event at Citadel Theatre in Edmonton was cancelled by the theatre's board of directors and management, for which they later apologized, and instead was held at a sold-out Hyatt Place.[25][26] The second part included three sold-out events in March in Australia,[27] continuing at Beacon Theatre in New York, and the third part held between early May and June initially numbering ten events in the U.S. and Canada and one in the U.K.[28] Until June, the tour visited 45 cities in North America, Europe and Australia, reaching an audience of over 100,000 people.[29] According to Peterson, nearly 200,000 people attended the live events until late July.[30]

As part of the tour, Peterson had an interview on Channel 4 News that went viral, receiving considerable attention and over 30 million views on YouTube.[3][15][27][4] He also appeared on BBC Radio 5 Live and BBC's HARDtalk;[31] LBC's Maajid Nawaz radio show; Fox & Friends and Tucker Carlson Tonight;[20][32] ABC's 7.30;[33] Sky News Australia's Outsiders;[34] HBO's Real Time with Bill Maher;[35] and The Dr. Oz Show, among others.[36]


Penguin Allen Lane published the book on January 16, 2018, in the U.K.[37] Random House Canada published it on January 23 in Canada.[38][39] as of September 2018, the book was slated to be translated into 45 languages.[40]

The 12 Rules for Life audiobook was number one on Audible in Canada, and number three in the US.[41] In Canada, since its debut, it topped The Globe and Mail's and the Toronto Star's nonfiction bestsellers lists.[42][43][44][45] According to CBC Books, it was the 4th-bestselling Canadian book of the year.[46] According to the Toronto Star, it was the "biggest Canadian book success story of the year", topping original nonfiction and Canadian nonfiction categories, with only Canadian poet writer Rupi Kaur having similar sales.[47] According to Publishers Weekly, Kobo Inc. reported that it was the 2nd-bestselling audiobook of 2018 in Canada,[48] whereas per BookNet Canada and BNC SalesData the print book was 3rd and Peterson was the bestselling Canadian author of the year.[49]

In the U.K. the book enjoyed five weeks at the top of The Sunday Times's bestsellers list for general hardcover (February 18 - March 25,[50][51][52][53][54] again on April 15),[55] selling over 120,000 copies by September 16.[56] According to The Sunday Times, the hardback edition was the year's 4th-biggest seller in the "general hardbacks" category with 153,160 copies sold by end of the year.[57] According to The Guardian, the Nielsen BookScan reported sales of 147,899 copies made it only the 32nd bestselling book of the year.[58]

According to The Guardian, the Nielsen BookScan reported sales of over 10,000 copies until March 12 in Australia.[59] According to The Irish Times, in Ireland it was the 23rd-bestselling book of the year with 14,408 copies.[60]

In the U.S., the book became the No. 1 nonfiction book and e-book on The Wall Street Journal's Best-Selling Books list.[61][62] It also topped The Washington Post's[63][64] and Reuters's U.S. bestsellers list,[65] reached No. 2 on USA Today's overall list,[66] and topped the hardcover nonfiction and top 10 overall category for Publishers Weekly,[67][68][69] selling over 559,000 copies by September 24, 2018.[70] In the category it replaced Michael Wolff's Fire and Fury.[71] At the end of the year the hardcover version was the 11th-bestselling book, with 692,238 copies.[72] Penguin Random House CEO Markus Dohle said in late March that the book had already sold over 700,000 copies in the U.S.[73] The book did not chart on The New York Times, Los Angeles Times and IndieBound bestsellers list. According to Toronto Star books editor Deborah Dundas, the New York Times stated it was not counted because it was published by a Canadian company.[74] According to Random House Canada, the book was handled properly for the U.S. market.[41][75]

Peterson announced the book had sold over 2 million copies (August 6, 2018),[76][77] then 3 million copies (January 13, 2019),[78] and later that work had begun on a sequel (January 2019).[79] The book reached 5 million sales by November 2020.[2]

In March 2019, Whitcoulls, one of New Zealand's leading book retailers, temporarily removed the book from their stores and online catalogue, apparently in reaction to the Christchurch mosque shootings. The withdrawal of the book was prompted by social media photos of Peterson posing with a fan wearing a T-shirt saying "I'm a proud Islamophobe." Peterson and his supporters strongly criticized Whitcoulls's decision because Whitcoulls continued to sell Adolf Hitler's Mein Kampf and Henry Malone's Islam Unmasked. The book was reinstated six days after it was removed.[80][81][82][83]


Melanie Reid, in her review of 12 Rules for Life for The Times, says the book is "aimed at teenagers, millennials and young parents." Summarising it, she states: "If you peel back the verbiage, the cerebral preening, you are left with a hardline self-help manual of self-reliance, good behaviour, self-betterment and individualism that probably reflects [Peterson's] childhood in rural Canada in the 1960s."[84] Bryan Appleyard, also writing for The Times, describes the book as "a less dense and more practical version of Maps of Meaning." He says it is "a baggy, aggressive, in-your-face, get-real book that, ultimately, is an attempt to lead us back to what Peterson sees as the true, the beautiful and the good – i.e., God."[85]

Hari Kunzru of The Guardian said the book collates advice from Peterson's clinical practice with personal anecdotes, accounts of his academic work as a psychologist and "a lot of intellectual history of the 'great books' variety", but the essays on the rules are explained in an overcomplicated style. Kunzru called Peterson sincere, but found the book irritating because he considers Peterson to have failed to follow his own rules.[86] In an interview with Peterson for The Guardian, Tim Lott called the book atypical of the self-help genre.[7]

In a joint review with Steven Pinker's Enlightenment Now for The Scotsman, Bill Jamieson praised the essays as "richly illustrated and packed with excellent advice on how we can restore meaning and a sense of progression to our everyday lives", describing both books as "verbal waterboarding for supporters of big government".[87] The New York Times's David Brooks wrote, "The Peterson way is a harsh way, but it is an idealistic way – and for millions of young men, it turns out to be the perfect antidote to the cocktail of coddling and accusation in which they are raised".[15]

Joe Humphreys of The Irish Times argued people shouldn't be stopped "from reading what is a veritable powerhouse of a book: wise, provocative, humorous and also maddeningly contradictory (as all deep and truthful studies of human nature must be)".[88] Glenn Ellmers in Claremont Review of Books wrote that Peterson "does not shrink from telling readers that life means pain and suffering. His deft exposition, however, makes clear that duty is often liberating and responsibility can be a gift".[29]

Dorothy Cummings McLean, writing for the online magazine The Catholic World Report, called the book "the most thought-provoking self-help book I have read in years", with its rules reminding her of those by Bernard Lonergan, and content "serving as a bridge between Christians and non-Christians interested in the truths of human life and in resisting the lies of ideological totalitarianism".[89] In a review for the same magazine, Bishop Robert Barron praised the archetypal reading of the story about Adam and Eve and the Garden of Eden with Jesus representing "gardener" and the psychological exploration of Aleksandr Solzhenitsyn and The Gulag Archipelago but did not support its "gnosticizing tendency to read Biblical religion purely psychologically and philosophically and not at all historically" or the idea that "God ... [is] simply a principle or an abstraction". It is "valuable for the beleaguered young men in our society, who need a mentor to tell them to stand up straight and act like heroes", Barron wrote.[90] Adam A. J. DeVille took a very different view, calling 12 Rules for Life "unbearably banal, superficial, and insidious" and saying "the real danger in this book is its apologia for social Darwinism and bourgeois individualism covered over with a theological patina" and that "in a just world, this book would never have been published".[91]

Ron Dart, in a review for The Ormsby Review, considered the book "an attempt to articulate a more meaningful order for freedom as an antidote to the erratic ... chaos of our age", but although "necessary" with exemplary advice for men and women it is "hardly a sufficient text for the tougher questions that beset us on our all too human journey and should be read as such."[92][93] In a review for the Financial Times, Julian Baggini wrote, "In headline form, most of his rules are simply timeless good sense.... The problem is that when Peterson fleshes them out, they carry more flab than meat".[94]

In The Spectator, Peter Hitchens wrote that he did not like the book's "conversational and accessible" style and amount of "recapitulation," but believed it had "moving moments," "good advice" with a message "aimed at people who have grown up in the post-Christian West" with special appeal to young men.[95] Park MacDougald of New York shared a similar view, writing that on paper Peterson lacks the "coherence, emotional depth" of his lectures but "still, he produces nuggets of real insight."[8]

Pankaj Mishra's review in The New York Review of Books called 12 Rules a repackaged collection of pieties and late-19th-century Jungian mysticism that has been discredited by modern psychology. Mishra compared the book, and Peterson's ideas, to historical authors who influenced Peterson, but whose serious moral failings, including racism and fascism, Peterson fails to address. He criticized Peterson's book for failing to recognize how traditionalism and myth can be used in support of demagoguery and anti-democratic ideas, and claims Peterson's work is a symptom of the problems it attempts to cure.[96] Peterson responded to the review on Twitter, taking umbrage at Mishra's description of Peterson's friendship with First Nations artist Charles Joseph as "the latest in a long line of eggheads pretentiously but harmlessly romancing the noble savage"; Peterson wrote in response, "If you were in my room at the moment, I'd slap you happily."[97][98][99]

In a review for Psychology Today, philosopher Paul Thagard called the book flimsy and said Peterson's views fail to stand up to philosophical scrutiny. According to Thagard, "If you go for Christian mythology, narrow-minded individualism, obscure metaphysics, and existentialist angst, then Jordan Peterson is the philosopher for you. But if you prefer evidence and reason, look elsewhere."[100] Psychologist John Grohol, writing for PsychCentral, said the book's basic advice was sound, self-evident, and harmless, but he could not recommend it because Peterson justified his advice with rambling tangential anecdotes and religious dogma instead of scientific data.[101]

In the Los Angeles Review of Books, Guy Stevenson wrote that Peterson's work is widely ignored by serious academics, in part because of his inflated claims targeting a conspiracy of "postmodern neo Marxists", but that his level of celebrity had not been seen for a public intellectual since Marshall McLuhan in the 1960s. According to Stevenson, Peterson's practical advice and Jungian mysticism reflect a new counterculture movement similar to that of the 1960s. He called 12 Rules aggressive and overeager to blame problems on "bogeymen", and recommended as an alternative the work of John Gray, who has addressed some of the same issues with more thoughtfulness.[77]

Kelefa Sanneh of The New Yorker noted:

some of his critics might be surprised to find much of the advice he offers unobjectionable, if old-fashioned: he wants young men to be better fathers, better husbands, better community members. In this way, he might be seen as an heir to older gurus of manhood like Elbert Hubbard, who in 1899 published a stern and wildly popular homily called A Message to Garcia … At times, Peterson emphasizes his interest in empirical knowledge and scientific research—although these tend to be the least convincing parts of 12 Rules for Life.[20]

David A. French of National Review called the book a "beacon of light" for the current time, with a simple but profound purpose "to help a person look in the mirror and respect the person he or she sees."[102] Some critics, such as National Review's Heather Wilhelm[103][104] and Toronto Star's James Grainger, were critical of initial negative reviews that they believed had misinterpreted Peterson.[9]

In September 2018, Peterson threatened to sue Cornell University philosopher Kate Manne for defamation after she called his work misogynistic in an interview with Vox. Manne called Peterson's threat an attempt to chill free speech. Vox considered the threat baseless and ignored it.[105][106][107] In a critique often shared by prominent intellectual Noam Chomsky,[108] Nathan Robinson of Current Affairs called Peterson a "charlatan" who gives "the most elementary fatherly life-advice" while adding "convolutions to disguise the simplicity of his mind."[109]

An article published in 2020 in the International Journal of Jungian Studies, ′Carl Jung, John Layard and Jordan Peterson: Assessing Theories of Human Social Evolution and Their Implications for Analytical Psychology', offers a sustained critique of Peterson's thought as outlined in 12 Rules for Life.[110] The article claims that Peterson fails to take account of research in paleoanthropology, evolutionary anthropology and ethnographic studies of egalitarian societies. Such societies, which are believed to represent the ancient forager adaptation of H. sapiens, are matrilineal and lack social hierarchy. The author argues that a major sociocultural transformation occurred from this ancient adaptive complex with the onset of agriculture giving rise to modern patrilineal and hierarchical cultures. This view contrasts with Peterson's, which postulates modern social and economic structures are an outgrowth of the hierarchical impulses of our premammalian, mammalian and primate ancestors. This led the author to conclude that Peterson seems to have 'projected his own cultural biases back into the deep past.'[111]


  1. ^ Howard, Jeffrey (February 5, 2018). "Does Postmodernism Pit Us Against Each Other?". Foundation for Economic Education. Retrieved March 3, 2018.
  2. ^ a b "Dr. Jordan B. Peterson Announces the Follow-Up to His Global Bestseller 12 Rules for Life". penguinrandomhouse.com. Retrieved 2021-02-10.
  3. ^ a b Jordan Peterson debate on the gender pay gap, campus protests and postmodernism on YouTube
  4. ^ a b Doward, Jamie (January 21, 2018). "'Back off', controversial professor urges critics of C4 interviewer". The Observer. Retrieved January 21, 2018.
  5. ^ a b Blatchford, Christie (January 19, 2018). "Christie Blatchford sits down with "warrior for common sense" Jordan Peterson". National Post. Retrieved January 19, 2018.
  6. ^ a b Bartlett, Tom (January 17, 2018). "What's So Dangerous About Jordan Peterson?". The Chronicle of Higher Education. Retrieved January 19, 2018.
  7. ^ a b c d e f g Lott, Tim (January 21, 2018). "Jordan Peterson: 'The pursuit of happiness is a pointless goal'". The Observer. Retrieved January 21, 2018.
  8. ^ a b c d MacDougald, Park (February 11, 2018). "Why They Listen to Jordan Peterson". New York. Retrieved March 3, 2018.
  9. ^ a b c Grainger, James (January 22, 2018). "Jordan Peterson on embracing your inner lobster in 12 Rules for Life". Toronto Star. Retrieved March 3, 2018.
  10. ^ [5][6][7][8][9]
  11. ^ Suzanne Moore, Suzanne Moore (February 27, 2021). "Beyond Order: 12 More Rules for Life, review: Jordan Peterson is back with a self-help book that is not here to hug you better". The Daily Telegraph. Retrieved March 2, 2021.
  12. ^ "Jordan B Peterson's answer to What are the most valuable things everyone should know? - Quora". www.quora.com. Retrieved 2018-07-22.
  13. ^ "Jordan Peterson on His New Book". YouTube. The Agenda with Steve Paikin. Archived from the original on 1 February 2013. Retrieved 2021-02-11.
  14. ^ "The Death of the Oceans (1)". The Death of the Oceans. JordanPetersonVideos. 10 Nov 2014. Event occurs at 8:13. Retrieved 2021-02-11.
  15. ^ a b c d Brooks, David (January 25, 2018). "The Jordan Peterson Moment". The New York Times. Retrieved January 31, 2018.
  16. ^ Gornoski, David (January 29, 2018). "Christ vs. the Crowd: My Interview with Jordan B. Peterson". The Christian Post. Retrieved March 3, 2018.
  17. ^ Gonçalves, Leonor (January 24, 2018). "Psychologist Jordan Peterson says lobsters help to explain why human hierarchies exist – do they?". The Conversation. Retrieved March 3, 2018.
  18. ^ a b Murray, Douglas (January 20, 2018). "The curious star appeal of Jordan Peterson". The Spectator. Retrieved January 20, 2018.
  19. ^ Rubenstein, Adam (March 1, 2018). "Jordan Peterson: 'I Don't Want People Falling Down in an Ideological Abyss'". The Weekly Standard. Retrieved March 3, 2018.
  20. ^ a b c Sanneh, Kelefa (March 5, 2018). "Jordan Peterson's Gospel of Masculinity". The New Yorker. Retrieved March 3, 2018.
  21. ^ Jordan, Peterson (November 1, 2017). "Jordan Peterson LIVE: 12 Rules for Life - An Antidote to Chaos". website (Interview). Interviewed by Dave Rubin. Los Angeles, California: The Rubin Report. Retrieved April 1, 2018.
  22. ^ "Jordan Peterson Events". jordanbpeterson.com. Retrieved 3 March 2018.
  23. ^ Law, Katie (January 20, 2018). "Canadian psychologist Jordan Peterson: the 'anti-snowflake' crusader speaks out". London Evening Standard. Retrieved January 20, 2018.
  24. ^ Read, Max (February 4, 2018). "Talking Basement-Dwellers With Jordan Peterson, Reddit's New Favorite Philosopher". New York. Retrieved March 3, 2018.
  25. ^ Staples, David (January 18, 2018). "David Staples: Dark day as Citadel Theatre snubs controversial author". Edmonton Journal. Retrieved January 22, 2018.
  26. ^ Heidenreich, Phil (January 20, 2018). "Edmonton's Citadel Theatre apologizes over how it handled Jordan Peterson event". Global News. Retrieved January 20, 2018.
  27. ^ a b Albrechtsen, Janet (February 24, 2018). "Jordan Peterson: six reasons that explain his rise". The Australian. Retrieved March 3, 2018.
  28. ^ "Dr. Jordan Peterson Announces 12 Rules for Life Tour". The New York Times. February 20, 2018. Retrieved March 5, 2018.
  29. ^ a b Glenn Ellmers (August 1, 2018). "The Jordan Peterson Phenomenon". Vol. XVIII no. 3. Claremont Review of Books. Retrieved October 24, 2018. Peterson said that nearly 200,000 people have already come to see him “with no danger, and very little controversy.” Cite magazine requires |magazine= (help)
  30. ^ Pearson, Heide; Pullen, Lauren; Small, Kaylen (July 25, 2018). "Jordan Peterson responds to open letter calling for Calgary appearance to be cancelled". Global News. Retrieved October 24, 2018. Peterson said that nearly 200,000 people have already come to see him “with no danger, and very little controversy.”
  31. ^ "HARDTalk, Jordan Peterson, There is 'a backlash against masculinity'". BBC. August 6, 2018. Retrieved October 24, 2018.
  32. ^ "Professor on Trudeau's 'Mankind' Objection: Canada Will 'Pay' for This Leftist Ideology". Fox News. February 6, 2018. Retrieved March 3, 2018.
  33. ^ Frank Chung (March 14, 2018). "Jordan Peterson says hate speech will be policed by 'last people in the world you would want to'". news.com.au. Retrieved April 21, 2018.
  34. ^ "Governments should not 'mandate' gender speech". Sky News Australia. Retrieved April 21, 2018.
  35. ^ "Jordan Peterson Clashes w/ Maher Panel About Political Divide: 'You Need To Have Respect' For Trump Voters". Mediaite. April 21, 2018. Retrieved April 21, 2018.
  36. ^ Tim Hains (April 14, 2018). "Dr. Jordan Peterson Shares Personality Quiz to Help You Understand Yourself, Accomplish Your Goals". RealClearPolitics. Retrieved April 24, 2018.
  37. ^ "12 Rules for Life by Jordan B. Peterson". Penguin. Retrieved March 3, 2018.
  38. ^ "12 Rules for Life by Jordan B. Peterson". Penguin Random House. Retrieved March 3, 2018.
  39. ^ Anderson, Porter (December 14, 2017). "Rights Roundup: Reports From Sweden, Spain, Germany, Greece, Canada, Australia". Publishing Perspectives. Retrieved October 22, 2018.
  40. ^ "About Dr. Jordan B Peterson - Clinical Psychologist, Professor, Author". jordanbpeterson.com. Archived from the original on 27 September 2018. Retrieved 29 October 2018.
  41. ^ a b Hopper, Tristin (March 7, 2018). "Could Jordan Peterson become the best-selling Canadian author of all time?". Edmonton Journal. Retrieved March 12, 2018.
  42. ^ "Bestsellers: Hardcover Non-Fiction, Feb. 3, 2018". The Globe and Mail. Retrieved March 3, 2018.
  43. ^ "Bestsellers: Hardcover Non-Fiction, March 3, 2018". The Globe and Mail. Retrieved March 3, 2018.
  44. ^ "Toronto Star bestsellers for the week ending Feb. 10". Toronto Star. Retrieved March 3, 2018.
  45. ^ "Toronto Star bestsellers for the week ending March 10". Toronto Star. Retrieved March 12, 2018.
  46. ^ "The top 10 bestselling Canadian books of 2018". CBC. December 26, 2018. Retrieved January 5, 2019.
  47. ^ Sarah Murdoch (December 26, 2018). "Big bestsellers list: the books you bought in 2018". Toronto Star. Retrieved January 6, 2019.
  48. ^ Ed Nawotka (December 12, 2018). "A.J. Finn is Kobo's Bestselling Author of 2018". Publishers Weekly. Retrieved January 6, 2019.
  49. ^ Ed Nawotka (January 15, 2019). "Canadian Print Book Sales Stayed Flat in 2018". Publishers Weekly. Retrieved January 17, 2019.
  50. ^ "Books: The Sunday Times Bestsellers, February 18". The Sunday Times. Retrieved March 3, 2018.
  51. ^ "Books: The Sunday Times Bestsellers, February 25". The Sunday Times. Retrieved March 3, 2018.
  52. ^ "Books: The Sunday Times Bestsellers, March 4". The Sunday Times. Retrieved March 5, 2018.
  53. ^ "Books: The Sunday Times Bestsellers, March 11". The Sunday Times. Retrieved March 12, 2018.
  54. ^ "Books: The Sunday Times Bestsellers, March 25". The Sunday Times. Retrieved March 26, 2018.
  55. ^ "Books: The Sunday Times Bestsellers, April 15". The Sunday Times. Retrieved May 22, 2018.
  56. ^ "Books: The Sunday Times Bestsellers, September 16". The Sunday Times. Retrieved October 22, 2018.
  57. ^ "Books: The Sunday Times Bestsellers of the Year, 2018". The Sunday Times. December 30, 2018. Retrieved January 6, 2019.
  58. ^ Dugdale, John (December 29, 2018). "The 100 bestselling books of the year: from Eleanor Oliphant to Michelle Obama". The Guardian. Retrieved January 6, 2019.
  59. ^ Hutchens, Gareth (March 12, 2018). "Not all he says is defensible, but Jordan Peterson deserves to be taken seriously". The Guardian. Retrieved March 12, 2018.
  60. ^ Doyle, Martin (December 19, 2018). "Ireland's bestselling books of 2018 revealed". The Irish Times. Retrieved January 6, 2019.
  61. ^ "Best-Selling Books Week Ended Feb. 11". The Wall Street Journal. February 16, 2018. Retrieved March 2, 2018.
  62. ^ "Wall Street Journal-Best Sellers". The Washington Post. April 12, 2018. Retrieved April 17, 2018.[dead link]
  63. ^ "Bestsellers: National nonfiction". The Washington Post. February 11, 2018. Retrieved March 3, 2018.
  64. ^ "Bestsellers: National nonfiction". The Washington Post. February 25, 2018. Retrieved March 3, 2018.
  65. ^ "Table-Hannah's 'The Great Alone' again tops U.S. best-sellers". Reuters. March 1, 2018. Retrieved March 4, 2018.
  66. ^ "12 Rules for Life: An Antidote to Chaos charting". USA Today. Retrieved March 3, 2018.
  67. ^ "Publishers Weekly Best-Sellers". Miami Herald. Jan 18, 2019. Archived from the original on January 19, 2019. Retrieved March 3, 2018.
  68. ^ "Publishers Weekly Bestseller Lists – Hardcover Nonfiction". Publishers Weekly. Archived from the original on March 3, 2018. Retrieved March 3, 2018.
  69. ^ "Publishers Weekly Bestseller Lists – Top 10 Overall". Publishers Weekly. Archived from the original on March 3, 2018. Retrieved March 3, 2018.
  70. ^ "Publishers Weekly Bestseller Lists – Hardcover Nonfiction". Publishers Weekly. Retrieved July 9, 2018.
  71. ^ "Rules to live by from a grumpy old man". Irish Independent. February 25, 2018. Retrieved March 3, 2018.
  72. ^ Jim Milliot (January 4, 2019). "'Becoming' Is Top-Selling Title In 2018". Publishers Weekly. Retrieved January 5, 2019.
  73. ^ Jim Milliot (March 27, 2018). "PRH Has Stable 2017". Publishers Weekly. Retrieved April 17, 2018.
  74. ^ Dundas, Deborah (February 9, 2018). "Jordan Peterson's book is a bestseller – except where it matters most". Toronto Star. Retrieved March 3, 2018.
  75. ^ Stelter, Brian (April 16, 2018). "Every top New York Times best-seller this year has been about Trump". CNN. Retrieved April 17, 2018.
  76. ^ Jordan B Peterson (2018-08-06), August 2018 Patreon Q & A, retrieved 2018-08-07
  77. ^ a b Guy Stevenson (October 1, 2018). "Straw Gods: A Cautious Response to Jordan B. Peterson". Los Angeles Review of Books. Retrieved October 22, 2018. shifted two million books
  78. ^ Jordan B Peterson (2019-01-13), January 2019 Q & A, retrieved 2019-01-13
  79. ^ "The Jordan B Peterson Podcast - #61 - January 2019 Q&A". JordanBPeterson.com. 22 January 2019. Retrieved 20 March 2019.
  80. ^ "Whitcoulls appears to have removed Jordan Peterson's books from sale". Stuff.co.nz. March 22, 2019. Retrieved 22 March 2019.
  81. ^ Rutledge, Daniel (22 March 2019). "Jordan Peterson's 12 Rules for Life removed from Whitcoulls following Christchurch terror attack". Newshub. Retrieved 22 March 2019.
  82. ^ Crowe, Jack (22 March 2019). "New Zealand Retailer Pulls Jordan Peterson Book after Mosque Shootings". National Review. Retrieved 22 March 2019.
  83. ^ Flood, Alison (March 27, 2019). "Jordan Peterson book returns to New Zealand bookshops after Christchurch attack". The Guardian. Retrieved March 27, 2019.
  84. ^ Reid, Melanie (January 12, 2018). "Review: 12 Rules for Life: An Antidote to Chaos by Jordan B Peterson". The Times.
  85. ^ Appleyard, Bryan (January 13, 2018). "Book review: 12 Rules for Life: An Antidote to Chaos by Jordan B Peterson". The Times.
  86. ^ Kunzru, Kari (January 18, 2018). "12 Rules for Life by Jordan B Peterson review – a self-help book from a culture warrior". The Guardian.
  87. ^ Jamieson, Bill (February 22, 2018). "Bill Jamieson: I've found two antidotes to our cult of unhappiness". The Scotsman. Retrieved March 3, 2018.
  88. ^ Humphreys, Joe (April 21, 2018). "The gospel according to Jordan B Peterson". The Irish Times. Retrieved April 29, 2018.
  89. ^ McLean, Dorothy Cummings (March 4, 2018). "Jordan B. Peterson's "12 Rules for Life" is a call to clarity in an age of chaos". The Catholic World. Retrieved March 4, 2018.
  90. ^ Barron, Robert (February 27, 2018). "The Jordan Peterson Phenomenon". The Catholic World. Retrieved March 4, 2018.
  91. ^ DeVille, Adam A. J. (3 April 2018). "Jordan Peterson's Jungian best-seller is banal, superficial, and insidious – Catholic World Report". www.catholicworldreport.com. Retrieved 3 June 2018.
  92. ^ Todd, Douglas (March 3, 2018). "Review of one of the most popular books ever by a Canadian". The Vancouver Sun. Retrieved March 3, 2018.
  93. ^ Dart, Ron (February 23, 2018). "The stupid man's smart person". The Ormsby Review (251). Archived from the original on March 8, 2018. Retrieved March 4, 2018.
  94. ^ Baggini, Julian (January 19, 2018). "12 Rules for Life by Jordan Peterson – back to basics". Financial Times.
  95. ^ Hitchens, Peter (February 10, 2018). "Jordan Peterson doesn't go nearly far enough". The Spectator. Retrieved March 3, 2018.
  96. ^ Mishra, Pankaj (March 19, 2018). "Jordan Peterson & Fascist Mysticism". The New York Review of Books. Retrieved April 29, 2018.
  97. ^ Heer, Jeet. "Jordan Peterson joins the club of macho writers who have thrown a fit over a bad review". New Republic. Retrieved April 29, 2018.
  98. ^ Fox, Clara (April 20, 2018). "The Rush to Condemn Jordan Peterson as Racist". National Review. Retrieved April 29, 2018.
  99. ^ Varney, James (March 26, 2018). "Jordan Peterson's refusal to kowtow to modern liberal pieties makes him a star — and a marked man". The Washington Times. Retrieved April 29, 2018.
  100. ^ Thagard, Paul (February 14, 2018). "Jordan Peterson's Flimsy Philosophy of Life: Peterson's claims about morality, reality, and the meaning of life are dubious". Psychology Today. Retrieved September 7, 2018.
  101. ^ Grohol, John M. (25 September 2018). "Book Review: 12 Rules for Life: An Antidote to Chaos – Psych Central". PsychCentral. Archived from the original on 30 October 2018. Retrieved 29 October 2018.
  102. ^ French, David A. (March 1, 2018). "A Book for Our Times". National Review. Retrieved April 17, 2018.
  103. ^ Wilhelm, Heather (January 26, 2018). "The Last Gasps of Outrage Culture?". National Review. Retrieved March 3, 2018.
  104. ^ Wilhelm, Heather (January 29, 2018). "Commentary: The last gasps of America's outrage culture". Chicago Tribune. Retrieved March 3, 2018.
  105. ^ Carmon, Irin. "Exclusive: Jordan Peterson Threatened to Sue Author for Calling Him a Misogynist". The Cut. Retrieved 2018-09-21.
  106. ^ Ensor, Jamie (22 September 2018). "Professor Jordan Peterson threatens to sue after critic calls him misogynist". Newshub. Retrieved 1 November 2018.
  107. ^ Illing, Sean (6 June 2008). "A feminist philosopher makes the case against Jordan Peterson". Vox. Retrieved 1 November 2018.
  108. ^ Robinson, Nathan (24 June 2019). "A Chat With Chomsky". Current Affairs. Retrieved 2 September 2019.
  109. ^ Robinson, Nathan (14 March 2018). "The Intellectual We Deserve". Current Affairs. Retrieved 2 September 2019.
  110. ^ Clark, G. ′Carl Jung, John Layard and Jordan Peterson: Assessing Theories of Human Social Evolution and Their Implications for Analytical Psychology.' International Journal of Jungian Studies 12 (2020) 129–158.
  111. ^ Clark, G. ′Carl Jung, John Layard and Jordan Peterson Assessing Theories of Human Social Evolution and Their Implications for Analytical Psychology.′ International Journal of Jungian Studies 12 (2020) p. 136.

External links[edit]