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2nd Avenue (TV channel)

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2nd Avenue
CountryPhilippines
Headquarters7849 Ventures I Bldg, Makati Avenue cor. Gen. Luna St, Poblacion, Makati City
Upper Ground Floor Worldwide Corporate Center, EDSA corner Shaw Bouevard, Mandaluyong City
Programming
Language(s)English
Ownership
OwnerSolar Entertainment Corporation and Rajah Broadcasting Network

2nd Avenue (capitalized as 2ND AVENUE) is a commercial broadcast television network in the Philippines owned by Solar Entertainment Corporation, and broadcasts on free-to-air television under a blocktime agreement with Rajah Broadcasting Network via flagship station DZRJ-TV Channel 29.

2nd Avenue broadcasts through Solar's master control, studios and offices located at the Third Floor Worldwide Corporate Center, Shaw Boulevard corner Epifanio de los Santos Avenue in Mandaluyong City, with RJTV-produced programs produced at RJTV's Venture's I Building in Makati City. RJTV holds free TV transmissions from their tower located at Brgy. San Roque, Circumferential Road, Antipolo City, province of Rizal. It operates daily from 6 AM to 1 AM on free television, while operating 24 hours on cable, satellite and internet video-on-demand services via SkyMobi and Sky on Demand.

History

Initially launched as a spin-off channel to ETC, ETC 2nd Avenue started as a test broadcast on December 15, 2005, and had its full launch in 2006. The channel was later renamed to 2nd Avenue on January 17, 2007.

In 2008, as part of its parent company's blocktime agreements with multiple terrestrial channels, 2nd Avenue made its debut on RJTV stations nationwide. RJTV's RJ Sunday Jam and Thank God, It's RJ were retained and integrated to 2nd Avenue's programming.[1]

As part of Solar Entertainment Corporation's shakeup, 2nd Avenue's logo was all orange and black.

Programming

Main article: List of programs broadcast by 2nd Avenue

Currently targeting an older female demographic, 2nd Avenue's programming consists of drama series, lifestyle, entertainment news programs, talk shows, sitcoms, reality shows, movies, and infomercials.

Affiliate and relay stations

Main article: 2nd Avenue stations

See also

References

  1. ^ C/S, ETC, 2nd Avenue on free TV - INQUIRER.net, Philippine News for Filipinos
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